The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Spain
Client
Title
Category
Award
Points
The Key to Reserva
Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 25.0
Impossible is nothing
Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases
Points: 25.0
The Key to Reserva
Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
The Trap
Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Points: 10.0
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Banners - Dynamic / Single
Points: 10.0
Guide Dog
Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Points: 10.0
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Points: 10.0
Town
Agency: JWT Spain / Barcelona Client: Century Travel Category: Collateral / Posters - Single
Points: 5.0
Pau Gasol Website
Agency: Doubleyou / Barcelona Client: Nike Category: Web Sites / Corporate Image
Points: 5.0
Blackville
Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Web Sites / Corporate Image
Points: 5.0
Mouseless site
Agency: VITRUVIO LEO BURNETT / Madrid Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image
Points: 5.0
Because We Care
Agency: Wysiwyg Comunicacion Interactiva / Madrid Client: Diesel Category: Web Sites / E-Commerce
Points: 5.0
Laser
Agency: Ruiz Nicoli Lineas / Madrid Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Points: 5.0
Men Can Also Do It
Agency: SHACKLETON / MADRID Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 5.0
ECOLOGIC SIGNATURE
Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz smarS Category: Email Marketing / Single
Points: 5.0
Let us do it
Agency: VITRUVIO LEO BURNETT / Madrid Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Puzzle Boy
Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Branded Content / Single
Points: 5.0
Mango Prestige Book
Agency: Bassat Ogilvy & Mather Barcelona / Barcelona Client: Mango Category: Branding / Booklet/Brochure
Points: 5.0
HP-Showtime
Agency: herraiz soto & co / barcelona Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Guide Dog
Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
The first TV show that doesn't happen on TV
Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 5.0
Smart Fortwo Eco
Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Guide Dog
Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Outdoor / Outdoor - Single
Points: 5.0
Appear on the news
Agency: OgilvyOne Worldwide Spain / Madrid Client: Yell Publicidad Category: Microsites / Corporate Image
Points: 5.0
Coke Kissmas
Agency: MCCANN ERICKSON / MADRID Client: Coke Category: Microsites / Corporate Image
Points: 5.0
Laser
Agency: Zapping/M&C Saatchi / Madrid Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Port Aventura
Title:
The Trap
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Playstation
Title:
Postcards & Look up
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Century Travel
Title:
Town
Category:
Collateral / Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Pau Gasol Website
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
DIAGEO
Title:
Blackville
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
DPSL /PEST CONTROL
Title:
Mouseless site
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Diesel
Title:
Because We Care
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Laser
Category:
Public Service/Political Print / Outdoor and Posters - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Persan - Puntomatic
Title:
Men Can Also Do It
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Daimlerchrysler Mercedes-Benz smarS
Title:
ECOLOGIC SIGNATURE
Category:
Email Marketing / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
PRODIS Down Syndrome Foundation
Title:
Let us do it
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Sony Playstation
Title:
Puzzle Boy
Category:
Branded Content / Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mango
Title:
Mango Prestige Book
Category:
Branding / Booklet/Brochure
Award:
2008 Design Merit Award
Points:
5.0
Client:
hp
Title:
HP-Showtime
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Atrapalo.com
Title:
The first TV show that doesn't happen on TV
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Daimlerchrysler Mercedes-Benz Smart Fortwo
Title:
Smart Fortwo Eco
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Yell Publicidad
Title:
Appear on the news
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Coke
Title:
Coke Kissmas
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0