The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Spain
Client
Title
Category
Award
Points
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Broadcast / Long Form - Single
Points: 75.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Use of Technology
Points: 25.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Applications
Points: 25.0
Scary Clown Night
Agency: LOLA MullenLowe / Madrid + F16 Production / Madrid + Only 925 / Madrid + Vision Media / Madrid Client: Burger King Category: Experiential / Events & Competitions
Points: 25.0
58 Soul Riders
Agency: MRM//McCann / Madrid + Garaje Films / Madrid Client: Ministerio del Interior (Ministry of Interior) Category: Events & Experiential
Points: 15.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Utility
Points: 15.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Innovation in Branded Entertainment
Points: 15.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 2.0
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid Client: Samsung Category: Use of Technology
Points: 2.0
Obscene Gap
Agency: MCcANN SPAIN / MADRID Client: IB Women Foundation Category: Location-Specific Video
Points: 2.0
Decisions
Agency: Sra Rushmore SA / Madrid Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital / Websites & Mobile
Points: 2.0
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona Client: EITB - Euskal Irrati Telebista Category: Digital Product
Points: 2.0
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid Client: Cinemes Texas Category: Experiential / Live Events
Points: 2.0
Beyond Money
Agency: MRM//McCann / Madrid Client: Banco Santander Category: Online / Short Form - Single
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Experiential / Digital Installations
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Innovation in Design / Experiential / Environmental
Points: 2.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Gold Pencil
Points:
75.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Use of Technology
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Applications
Award:
2018 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Scary Clown Night
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Ministerio del Interior (Ministry of Interior)
Title:
58 Soul Riders
Category:
Events & Experiential
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Utility
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Samsung
Title:
Dytective for Samsung
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
IB Women Foundation
Title:
Obscene Gap
Category:
Location-Specific Video
Award:
2018 Film Merit Award
Points:
2.0
Client:
International Committee of the Red Cross
Title:
Decisions
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital / Websites & Mobile
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
EITB - Euskal Irrati Telebista
Title:
YOURNALIST
Category:
Digital Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0