The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Spain

Client

Title

Category

Award

Points

UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Livestream Points: 3.00
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Social Post / Single Points: 3.00
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Events & Experiential Points: 3.00
Big Good Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
Twitter Dad Agency: DAVID / Madrid + Twitter / Madrid Client: Twitter Category: Online-only Video / Single Points: 3.00
Handwashing Wrapping Paper Agency: Ogilvy / Barcelona Client: CINFA Category: Products Points: 3.00
It's On Us Agency: LOLA MullenLowe / Madrid Client: Unilever / Dove Category: Online Films & Video / Long Form - Single Points: 3.00
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Craft / Storytelling Points: 3.00
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: Ecommerce Points: 3.00
Big Good Agency: TBWA ESPAÑA / Madrid Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown Points: 3.00
PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES Agency: Officer & Gentleman / Madrid + Wildboar Productions / Amsterdam Client: Pornhub Category: Digital & Online / Banners & Pop-ups Points: 3.00
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events Points: 3.00
XXL Towel Collection Agency: LOLA MullenLowe / Madrid Client: Unilever/Magnum Category: Physical Items Points: 3.00
XXL Towel Collection Agency: LOLA MullenLowe / Madrid Client: Unilever/Magnum Category: Craft / Art Direction Points: 3.00
STREET IT ALL Agency: Ogilvy / Madrid Client: ZALANDO Category: UX / UI / Utility / Ecommerce Points: 3.00
THE OTHER SIDE Agency: Ogilvy / Madrid Client: ING Category: Storytelling Points: 3.00
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream Points: 3.00
Pleasure Icon/Brendan Monroe Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Craft / Art Direction Points: 1.50
Pleasure Icon/Brendan Monroe Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Promotional / Posters - Series Points: 1.50
Sound of Excitement Agency: Ogilvy Social.Lab / Amsterdam + Be Sweet Films / Madrid + Hogarth / Amsterdam Client: Mattel Inc. Category: Data Visualization Points: 1.00
King Stairs Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York Client: Burger King Category: Non-traditional & Guerrilla Marketing Points: 0.75

Netflix / PlayStation

UNBOXING

Livestream

2021 Social Media Merit Award

3.00

Twitter

Twitter Dad

Social Post / Single

2021 Social Media Merit Award

3.00

Netflix / PlayStation

UNBOXING

Events & Experiential

2021 Public Relations Merit Award

3.00

McDonald's

Big Good

Innovation & Transformation / Innovation in Lockdown

2021 IP & Products Merit Award

3.00

Twitter

Twitter Dad

Online-only Video / Single

2021 Interactive & Online Merit Award

3.00

CINFA

Handwashing Wrapping Paper

Products

2021 Health, Wellness & Pharma Merit Award

3.00

Unilever / Dove

It's On Us

Online Films & Video / Long Form - Single

2021 Film Merit Award

3.00

Netflix / PlayStation

UNBOXING

Craft / Storytelling

2021 Experiential & Immersive Merit Award

3.00

ZALANDO

STREET IT ALL

Ecommerce

2021 Experiential & Immersive Merit Award

3.00

McDonald's

Big Good

Innovation & Transformation / Innovation in Lockdown

2021 Direct Marketing Merit Award

3.00

Pornhub

PORNHUB’S BIG PACKAGE FOR SMALL BUSINESSES

Digital & Online / Banners & Pop-ups

2021 Direct Marketing Merit Award

3.00

Netflix / PlayStation

UNBOXING

Experiential / Virtual Events

2021 Direct Marketing Merit Award

3.00

Unilever/Magnum

XXL Towel Collection

Physical Items

2021 Direct Marketing Merit Award

3.00

Unilever/Magnum

XXL Towel Collection

Craft / Art Direction

2021 Design Merit Award

3.00

ZALANDO

STREET IT ALL

UX / UI / Utility / Ecommerce

2021 Digital Craft Merit Award

3.00

ING

THE OTHER SIDE

Storytelling

2021 Creative Use of Data Merit Award

3.00

Netflix / PlayStation

UNBOXING

Experiential / Virtual Events - Livestream

2021 Branded Entertainment Merit Award

3.00

Unilever/Magnum

Pleasure Icon/Brendan Monroe

Craft / Art Direction

2021 Out of Home Merit Award

1.50

Unilever/Magnum

Pleasure Icon/Brendan Monroe

Promotional / Posters - Series

2021 Design Merit Award

1.50

Mattel Inc.

Sound of Excitement

Data Visualization

2021 Creative Use of Data Merit Award

1.00

Burger King

King Stairs

Non-traditional & Guerrilla Marketing

2021 Direct Marketing Merit Award

0.75

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