The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Spain

Client

Title

Category

Award

Points

Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Best of Direct Marketing Points: 22.50
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York Client: Burger King Category: Broadcast / Series Points: 15.00
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR Points: 11.25
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations Points: 11.25
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown Points: 11.25
Shutter Ads Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown Points: 11.25
KFCopypaste Agency: PS21 / Madrid Client: KFC Category: Social Media Points: 9.00
The Battle Inside Agency: Cheil / Spain Client: CRIS contra el Cáncer Category: Online & Mobile Points: 9.00
You are a gamer and don’t know it Agency: LLYC / Madrid Client: MULTIÓPTICAS Category: Influencer Marketing / Single Channel Points: 9.00
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Online Films & Video / Long Form - Single Points: 5.25
Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York Client: Burger King Category: Writing / Single Points: 5.25
Meat? Agency: DAVID / Madrid + LundLund / Stockholm Client: Burger King Category: Craft / Photography Points: 4.50
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Visual Effects / Single Points: 4.50
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Experiential / In-Person Events Points: 3.00
You are a gamer and don’t know it Agency: LLYC / Madrid Client: MULTIÓPTICAS Category: Innovation & Transformation / Innovation in Public Relations Points: 3.00
The most epic seafaring legend ever told Agency: Leo Burnett / Madrid Client: PROCTER&GAMBLE / OLD SPICE Category: Magazine / Series Points: 3.00
Invaluable Food Agency: Leo Burnett / Madrid + Attic Films / Madrid Client: Madrid Fusion Category: Creative Effectiveness / Consumer / Brand Points: 3.00
Airbag Alive Collection Agency: Ogilvy / Madrid + Hogarth Worldwide / Madrid + The Royal Production Company / Madrid + GradePunk / Madrid Client: DGT Category: Craft / Photography Points: 3.00
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Targeted Video / Online Points: 3.00
The most epic seafaring legend ever told Agency: Leo Burnett / Madrid Client: PROCTER&GAMBLE / OLD SPICE Category: Craft / Illustration Points: 3.00
#RealVoicesofPride Agency: Edelman / Madrid Client: FELGTB Category: Social Channel / Single Platform Points: 3.00
Invaluable Food Agency: Leo Burnett / Madrid Client: Madrid Fusion Category: Social Post / Single Points: 3.00
Tales of The Macallan Agency: Potlatch / Barcelona Client: The Macallan Category: Packaging / Specialty Points: 3.00
Keep it Real Meals Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Branding Campaign Points: 2.25
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid Client: Burger King Category: Newspaper / Series Points: 2.00
Even More Confusing Times Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid Client: Burger King Category: Craft / Writing Points: 2.00
An Unlikely Friendship Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London Client: Prime Video Category: Television & VOD / Long Form - Single Points: 1.50
Meat? Agency: DAVID / Madrid + LundLund / Stockholm Client: Burger King Category: Craft / Photography Points: 1.50
NATURAL BAR: The Bar That Leaves no Trace Agency: DAVID / Bogotá + DAVID / Madrid Client: AB InBev / Corona Category: Brand Installations Points: 1.50
Keep it Real Meals Agency: DAVID / Madrid + DAVID / Miami + BURGER KING / Miami + Caviar / Los Angeles Client: Burger King Category: Integrated Campaign Points: 0.75
Kia Brand Relaunch Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Sonda Productions / Barcelona + BLACKSPACE / Munich Client: Kia Corporation Category: Branding / Rebranding Points: 0.75

Heineken

Shutter Ads

Best of Direct Marketing

2022 Direct Marketing Best of Discipline Pencil

22.50

Burger King

Even More Confusing Times

Broadcast / Series

2022 Radio & Audio Gold Pencil

15.00

Heineken

Shutter Ads

Multi-Country or Global / CSR

2022 Creative Effectiveness Gold Pencil

11.25

Heineken

Shutter Ads

Experiential & Installations / Brand Installations

2022 Out of Home Gold Pencil

11.25

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

2022 Branded Entertainment Gold Pencil

11.25

Heineken

Shutter Ads

Innovation & Transformation / Innovation in Lockdown

2022 Direct Marketing Gold Pencil

11.25

KFC

KFCopypaste

Social Media

2022 Creative Use of Data Bronze Pencil

9.00

CRIS contra el Cáncer

The Battle Inside

Online & Mobile

2022 Health & Wellness Bronze Pencil

9.00

MULTIÓPTICAS

You are a gamer and don’t know it

Influencer Marketing / Single Channel

2022 Social Media Bronze Pencil

9.00

Burger King

Confusing Times

Online Films & Video / Long Form - Single

2022 Film Silver Pencil

5.25

Burger King

Confusing Times

Writing / Single

2022 Moving Image Craft Silver Pencil

5.25

Burger King

Meat?

Craft / Photography

2022 Print Bronze Pencil

4.50

Prime Video

An Unlikely Friendship

Visual Effects / Single

2022 Moving Image Craft Bronze Pencil

4.50

Madrid Fusion

Invaluable Food

Experiential / In-Person Events

2022 Branded Entertainment Merit Award

3.00

MULTIÓPTICAS

You are a gamer and don’t know it

Innovation & Transformation / Innovation in Public Relations

2022 Public Relations Merit Award

3.00

PROCTER&GAMBLE / OLD SPICE

The most epic seafaring legend ever told

Magazine / Series

2022 Print Merit Award

3.00

Madrid Fusion

Invaluable Food

Creative Effectiveness / Consumer / Brand

2022 Creative Effectiveness Merit Award

3.00

DGT

Airbag Alive Collection

Craft / Photography

2022 Print Merit Award

3.00

Madrid Fusion

Invaluable Food

Targeted Video / Online

2022 Direct Marketing Merit Award

3.00

PROCTER&GAMBLE / OLD SPICE

The most epic seafaring legend ever told

Craft / Illustration

2022 Out of Home Merit Award

3.00

FELGTB

#RealVoicesofPride

Social Channel / Single Platform

2022 Social Media Merit Award

3.00

Madrid Fusion

Invaluable Food

Social Post / Single

2022 Social Media Merit Award

3.00

The Macallan

Tales of The Macallan

Packaging / Specialty

2022 Design Merit Award

3.00

Burger King

Keep it Real Meals

Integrated Branding Campaign

2022 Integrated Bronze Pencil

2.25

Burger King

Even More Confusing Times

Newspaper / Series

2022 Print Merit Award

2.00

Burger King

Even More Confusing Times

Craft / Writing

2022 Out of Home Merit Award

2.00

Prime Video

An Unlikely Friendship

Television & VOD / Long Form - Single

2022 Film Merit Award

1.50

Burger King

Meat?

Craft / Photography

2022 Out of Home Merit Award

1.50

AB InBev / Corona

NATURAL BAR: The Bar That Leaves no Trace

Brand Installations

2022 Experiential & Immersive Merit Award

1.50

Burger King

Keep it Real Meals

Integrated Campaign

2022 Direct Marketing Merit Award

0.75

Kia Corporation

Kia Brand Relaunch

Branding / Rebranding

2022 Design Merit Award

0.75

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