The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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- Advertising
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One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points

Our Song
Agency: Daddy / Göteborg Client: Telia Sonera Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 25.0


The Playground Barometer.
Agency: Åkestam Holst / 10387 Client: Playground Outdoor Equipment Stores Category: Banners - Fixed Space / Single
Points: 25.0


Talk To The Plant
Agency: Daddy / Göteborg Client: Heinz Category: Microsites / Corporate Image
Points: 15.0


Forsman & Bodenfors
Agency: Forsman & Bodenfors / Gothenburg Client: Forsman & Bodenfors Category: Self-Promotion / Websites
Points: 10.0


Mms
Agency: Forsman & Bodenfors / Gothenburg Client: Amf Pension Category: Mobile Advertising / Single
Points: 10.0


In action
Agency: Farfar / Stockholm Client: Bjorn Borg Category: Branded Applications / Desktop
Points: 10.0


Coke Zero Game
Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Brand Gaming / Online
Points: 10.0


Stefan the Swopper
Agency: Åkestam Holst / 10387 Client: Posten (The Swedish Post Office) Category: Web Sites / Community-driven and social networking
Points: 10.0


Diesel.com
Agency: Farfar / Stockholm Client: Diesel Category: Web Sites / Corporate Image
Points: 10.0


ABSOLUT.COM
Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Web Sites / Corporate Image
Points: 10.0


Sandwich
Agency: Forsman & Bodenfors / Gothenburg Client: Wasa Category: Microsites / Corporate Image
Points: 10.0


Come into the closet. Let's Dance
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Microsites / Corporate Image
Points: 10.0


SMS advice of delivery service
Agency: Daddy / Göteborg Client: Posten Category: Banners - Fixed Space / Single
Points: 10.0


Design your own eco-car
Agency: Forsman & Bodenfors / Gothenburg Client: Volvo Category: Self-Promotion / Websites
Points: 5.0


Miss Fiffi Campaign
Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Integrated Branding Campaign / Interactive Only
Points: 5.0


IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0


Pete the meat puppet
Agency: Farfar / Stockholm Client: Diesel Category: Online Branded Content / Single
Points: 5.0


Euro2008 Undercover
Agency: Forsman & Bodenfors / Gothenburg Client: Svenska Spel Category: Branded Applications / Desktop
Points: 5.0


The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Branded Applications / Web
Points: 5.0


AXE Wheel of Temptation
Agency: Deasign / Stockholm Client: Unilever Category: Brand Gaming / Online
Points: 5.0


Talk To The Plant
Agency: Daddy / Göteborg Client: Heinz Category: Web Sites / Community-driven and social networking
Points: 5.0


Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Web Sites / E-Commerce
Points: 5.0


RETHINKING VODKA
Agency: Great Works / Stockholm Client: LEVEL VODKA Category: Web Sites / Corporate Image
Points: 5.0


The Unloader
Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
Points: 5.0


The Eco Dance
Agency: KING / Stockholm Client: ICA Category: Microsites / Product-Specific Subsites
Points: 5.0


Beatbox
Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Microsites / Product-Specific Subsites
Points: 5.0


Coke Zero Game
Agency: North Kingdom / Skelleftea Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Points: 5.0


IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Points: 5.0


The Radio Matchmaker
Agency: Forsman & Bodenfors / Gothenburg Client: Sveriges Radio Category: Banners - Fixed Space / Single
Points: 5.0


Do you privet your hedge?
Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Points: 5.0


Take the pussy poll
Agency: Åkestam Holst / 10387 Client: RFSU (The Swedish Association for Sexuality Education) Category: Banners - Fixed Space / Single
Points: 5.0


Happy Wrapping
Agency: Happy F&B / Gothenburg Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 5.0


Matchbox City
Agency: Happy F&B / Gothenburg Client: The Swedish Museum of Architecture Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0


The Tower
Agency: AMGD / Anders Malmströmer Grafisk Design / Stockholm Client: Kivik Art Centre Category: Collateral Design / Posters - Single
Points: 5.0


F&B Identity
Agency: Happy F&B / Gothenburg Client: Forsman & Bodenfors Advertising Agency Category: Corporate Identity / Corporate Identity - Campaign
Points: 5.0


Amigos
Agency: Forsman & Bodenfors / Gothenburg Client: Tele2 Category: Consumer Television / Commercials of var. length - Campaign
Points: 5.0


True Evidence of War
Agency: Ogilvy Stockholm / Stockholm Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 5.0


Banana
Agency: Storåkers McCann AB / Stockholm Client: The modern museeum Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 5.0


Long Live Diversity
Agency: Forsman & Bodenfors / Gothenburg Client: IKEA Category: Outdoor / Outdoor - Campaign
Points: 5.0


Client:
Telia Sonera
Title:
Our Song
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0

Client:
Playground Outdoor Equipment Stores
Title:
The Playground Barometer.
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0

Client:
Heinz
Title:
Talk To The Plant
Category:
Microsites / Corporate Image
Award:
2009 Interactive Silver Pencil
Points:
15.0

Client:
Forsman & Bodenfors
Title:
Forsman & Bodenfors
Category:
Self-Promotion / Websites
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Amf Pension
Title:
Mms
Category:
Mobile Advertising / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Bjorn Borg
Title:
In action
Category:
Branded Applications / Desktop
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Brand Gaming / Online
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Posten (The Swedish Post Office)
Title:
Stefan the Swopper
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Diesel
Title:
Diesel.com
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
ABSOLUT VODKA
Title:
ABSOLUT.COM
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Wasa
Title:
Sandwich
Category:
Microsites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
IKEA
Title:
Come into the closet. Let's Dance
Category:
Microsites / Corporate Image
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Posten
Title:
SMS advice of delivery service
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Bronze Pencil
Points:
10.0

Client:
Volvo
Title:
Design your own eco-car
Category:
Self-Promotion / Websites
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Miss Fiffi Campaign
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Svenska Spel
Title:
Euro2008 Undercover
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Branded Applications / Web
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Unilever
Title:
AXE Wheel of Temptation
Category:
Brand Gaming / Online
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Heinz
Title:
Talk To The Plant
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Tele2
Title:
Born to be cheap
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
LEVEL VODKA
Title:
RETHINKING VODKA
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Nokia
Title:
The Unloader
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
ICA
Title:
The Eco Dance
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Sveriges Radio
Title:
The Radio Matchmaker
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Do you privet your hedge?
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Take the pussy poll
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0

Client:
Happy F&B
Title:
Happy Wrapping
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2009 Design Merit Award
Points:
5.0

Client:
The Swedish Museum of Architecture
Title:
Matchbox City
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Merit Award
Points:
5.0

Client:
Kivik Art Centre
Title:
The Tower
Category:
Collateral Design / Posters - Single
Award:
2009 Design Merit Award
Points:
5.0

Client:
Forsman & Bodenfors Advertising Agency
Title:
F&B Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2009 Design Merit Award
Points:
5.0

Client:
Tele2
Title:
Amigos
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0

Client:
United Nations Sweden
Title:
True Evidence of War
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0

Client:
The modern museeum
Title:
Banana
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2009 Advertising Merit Award
Points:
5.0
