The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Promotional / Collateral Items
Points: 45.00
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
Points: 22.50
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Romania + Colony / Stockholm Client: Burger King Category: Creative Effectiveness / Consumer / Brand
Points: 10.50
Bullying Out Of Home
Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm Client: Friends Category: Out of Home
Points: 9.00
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Brand-Side Initiated & Originated Projects
Points: 4.50
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm Client: Burger King Category: Craft / Photography
Points: 4.50
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö Client: Oatly Department of Mind Control Category: Digital Design
Points: 3.00
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital Design
Points: 3.00
Discover the originals
Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Brand Voice
Points: 3.00
Discover the originals
Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Integrated Branding Campaign
Points: 3.00
Discover the originals
Agency: Forsman & Bodenfors / Göteborg Client: Visit Sweden Category: Online Films & Video / Long Form - Single
Points: 3.00
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö Client: Oatly Department of Mind Control Category: Websites / Desktop & Responsive
Points: 3.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Points: 3.00
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg Client: Tretorn Category: Physical Items
Points: 3.00
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation Client: H&M Foundation Category: Digital & Online / Websites & Mobile
Points: 3.00
The Golden Number
Agency: Nord DDB / Stockholm + McDonald's Sweden + OMD / Stockholm Client: McDonald's Category: Sonic Branding / Branded Audio
Points: 3.00
The Night Whale
Agency: Nord DDB / Stockholm Client: McDonald's Category: Broadcast / Single
Points: 3.00
Bad Movie Index
Agency: Forsman & Bodenfors / Göteborg Client: Draken Film Category: Real-Time Data
Points: 3.00
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö Client: Oatly Category: Craft / Writing
Points: 3.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Points: 3.00
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Production Design
Points: 2.00
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London Client: Klarna Category: Short Form Video / Single
Points: 2.00
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Brand Voice
Points: 1.50
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
Points: 1.50
Battlegrounds F2P Cinematic Trailer
Agency: KRAFTON, Inc. + Goodbye Kansas Client: KRAFTON / Battlegrounds Category: Craft / VFX & Animation
Points: 1.50
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Digital & Online / Banners & Pop-ups
Points: 1.50
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm Client: Burger King Category: Craft / Photography
Points: 1.50
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Gaming / Computer & Console
Points: 1.00
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton Client: Activision Blizzard / Call of Duty Category: Console Games / Brand Integration / Placement
Points: 1.00
Chicharron Run
Agency: DDB / Paris + Machine Sound / London + Important Looking Pirates / Stockholm + Stink Films / Paris Client: Ubisoft / Far Cry 6 Category: Animation / Single
Points: 0.75
Project Huey
Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney Client: Google Category: Experimental / Internal Projects / R&D
Points: 0.75
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Promotional / Collateral Items
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
22.50
Client:
Burger King
Title:
Moldy Whopper
Category:
Creative Effectiveness / Consumer / Brand
Award:
2022 Creative Effectiveness Silver Pencil
Points:
10.50
Client:
Friends
Title:
Bullying Out Of Home
Category:
Out of Home
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Oatly
Title:
The Milk Captcha
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Bronze Pencil
Points:
4.50
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Print Bronze Pencil
Points:
4.50
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Discover the originals
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Discover the originals
Category:
Integrated Branding Campaign
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Discover the originals
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Direct Marketing Bronze Pencil
Points:
3.00
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Golden Number
Category:
Sonic Branding / Branded Audio
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Night Whale
Category:
Broadcast / Single
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
Draken Film
Title:
Bad Movie Index
Category:
Real-Time Data
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Oatly
Title:
Long copy Billboard
Category:
Craft / Writing
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
3.00
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
2.00
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
2.00
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
1.50
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
KRAFTON / Battlegrounds
Title:
Battlegrounds F2P Cinematic Trailer
Category:
Craft / VFX & Animation
Award:
2022 Gaming Merit Award
Points:
1.50
Client:
Oatly
Title:
The Milk Captcha
Category:
Digital & Online / Banners & Pop-ups
Award:
2022 Direct Marketing Merit Award
Points:
1.50
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Award:
2022 Out of Home Merit Award
Points:
1.50
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
1.00
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Console Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
1.00
Client:
Ubisoft / Far Cry 6
Title:
Chicharron Run
Category:
Animation / Single
Award:
2022 Moving Image Craft Merit Award
Points:
0.75