The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Green Pencil
Points: 90.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Best of Health & Wellness
Points: 45.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Experiential Radio & Audio
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Branded Content
Points: 22.50
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm Client: Evoko Category: Online & Mobile Video / Pre-Roll
Points: 21.00
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö Client: City of Malmö Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Brand Partnerships
Points: 21.00
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm Client: Reporters Without Borders Sweden Category: Newspaper / Single
Points: 9.00
How to Stop Sweden
Agency: ABBY.WORLD / Stockholm + ADIDAS Client: ADIDAS Category: Storytelling
Points: 9.00
Save the Survivors
Agency: Pol / Oslo + BR-F / Stockholm + Ohlogy / Oslo Client: Save the Children Category: Film
Points: 7.00
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm Client: Save the Children Category: Sound Mixing
Points: 5.25
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Gaming for Good
Points: 4.50
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Points: 4.50
Not Delivered
Agency: OKTO / Stockholm + Slutet är nära / Stockholm Client: Sweden for UNHCR Category: Integrated Campaign
Points: 3.00
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås Client: Live Nation / Luger Category: Physical Items
Points: 3.00
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm Client: Civil Rights Defenders Category: Digital & Online
Points: 3.00
The Desk Snatch Pre-Rolls
Agency: Animal / Stockholm + Rulla Bandet / Stockholm + Curamando / Stockholm Client: Evoko Category: Targeted Video / Online
Points: 3.00
Happy Birthday from Earth
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm Client: Husqvarna Category: Stunts & Activations
Points: 3.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm Client: Visit Sweden Category: Events & Experiential
Points: 3.00
Deals Stuck in Time
Agency: NORD DDB / Stockholm Client: McDonald’s Category: Digital & Online / Websites & Mobile
Points: 3.00
2022 Sounds Like 1984
Agency: B-Reel / Stockholm Client: Storytel Category: Craft / Storytelling
Points: 3.00
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm Client: Ronald McDonald House Charities Sweden Category: Metaverse
Points: 3.00
Sunken Bar
Agency: BCW / Stockholm Client: Carlsberg Category: Experiential / Brand Installations
Points: 3.00
By Wind
Agency: F&B Happy / Gothenburg Client: By Wind Category: Brand Identity / System
Points: 3.00
Minecraft
Agency: Bold Scandinavia / NoA / Stockholm + Mojang Studios / Stockholm + Bsmart / Stockholm + Canada Type / Toronto Client: Minecraft Category: Brand Identity / Rebranding
Points: 3.00
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Points: 3.00
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm Client: Swedish Heartchild Foundation Category: Promotional / Physical Items
Points: 3.00
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås Client: Live Nation / Luger Category: Promotional / Physical Items
Points: 3.00
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm Client: Ronald McDonald House Charities Sweden Category: Metaverse
Points: 3.00
The Heartbeat Drum Machine
Agency: ABBY.WORLD / Stockholm + Swedish Heartchild Foundation / Stockholm Client: Swedish Heartchild Foundation Category: Physical Product / In-Market
Points: 3.00
The Shuffle Ticket
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Borås Client: Live Nation / Luger Category: Physical Products
Points: 3.00
Deals Stuck in Time
Agency: NORD DDB / Stockholm Client: McDonald’s Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm Client: Vattenfall Category: Sustainable Development Goals
Points: 3.00
Break The Pattern
Agency: Forsman & Bodenfors / Göteborg + Newland / Stockholm + Yahoo Amplify 360 / Copenhagen Client: Electrolux Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 2.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London Client: The Swedish Food Federation Category: Long Form Video / Single
Points: 1.50
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Brand Partnerships
Points: 1.50
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm Client: Activision Blizzard Category: Game Marketing
Points: 1.50
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm Client: IKEA Al-Futtaim Category: Newspaper / Series
Points: 1.50
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Green Pencil
Points: 1.50
Inflation-Proof
Agency: INGO / Hamburg + INGO / Stockholm Client: IKEA Al-Futtaim Category: P.O.P. & In-Store / Series
Points: 1.50
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm Client: Elkjøp Category: Brand Partnerships
Points: 1.50
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Award:
2023 Green Pencil Green Pencil
Points:
90.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
45.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
22.50
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Online & Mobile Video / Pre-Roll
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Brand Partnerships
Award:
2023 IP & Product Design Silver Pencil
Points:
21.00
Client:
St1
Title:
Nothing More to Say
Category:
Casting
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Newspaper / Single
Award:
2023 Print & Promotional Bronze Pencil
Points:
9.00
Client:
ADIDAS
Title:
How to Stop Sweden
Category:
Storytelling
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Save the Children
Title:
Save the Survivors
Category:
Film
Award:
2023 Health & Wellness Silver Pencil
Points:
7.00
Client:
Save the Children
Title:
Save the Survivors
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
5.25
Client:
Elkjøp
Title:
Urban Miners
Category:
Gaming for Good
Award:
2023 Gaming Bronze Pencil
Points:
4.50
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Bronze Pencil
Points:
4.50
Client:
Sweden for UNHCR
Title:
Not Delivered
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Items
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Oatly
Title:
Normalize It
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Evoko
Title:
The Desk Snatch Pre-Rolls
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Happy Birthday from Earth
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Events & Experiential
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Storytel
Title:
2022 Sounds Like 1984
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Carlsberg
Title:
Sunken Bar
Category:
Experiential / Brand Installations
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
By Wind
Title:
By Wind
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
Minecraft
Title:
Minecraft
Category:
Brand Identity / Rebranding
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Swedish Heartchild Foundation
Title:
The Heartbeat Drum Machine
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.00
Client:
Live Nation / Luger
Title:
The Shuffle Ticket
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald’s
Title:
Deals Stuck in Time
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Electrolux
Title:
Break The Pattern
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
2.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
1.50
Client:
Elkjøp
Title:
Urban Miners
Category:
Brand Partnerships
Award:
2023 Direct Marketing Merit Award
Points:
1.50
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
1.50
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
Newspaper / Series
Award:
2023 Print & Promotional Merit Award
Points:
1.50
Client:
Elkjøp
Title:
Urban Miners
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
1.50
Client:
IKEA Al-Futtaim
Title:
Inflation-Proof
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
1.50