The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

eco:Drive Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 75.0
Music Almighty Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive Points: 25.0
Balloonacy Agency: POKE / London Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 25.0
The Photographic Adventures of Nick Turpin Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns Points: 25.0
Troubled Youth Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic Points: 15.0
Happy Christmas from AKQA Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content Points: 15.0
YOU MAKE IT WE PLAY IT Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only Points: 15.0
Paula Chasing Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign Points: 15.0
Agency Branding Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign Points: 10.0
Awareness Test Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes Points: 10.0
HOUSE OF CARDS Agency: Leo Burnett London / London Client: SHELTER Category: Public Service/Political Television / Single Points: 10.0
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign Points: 10.0
Standing Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single Points: 10.0
Forever Story Agency: CHI&Partners / London Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites Points: 5.0
Bootcamp Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0
Find It Agency: Dare / London Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 5.0
Somebody Else's Phone Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign Points: 5.0
NIKE PHOTOiD Agency: AKQA / London Client: Nike Category: Mobile Advertising / Single Points: 5.0
Find It Agency: Dare / London Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile) Points: 5.0
Ride the Scuba Agency: Play / London Client: Foster's Category: Brand Gaming / Online Points: 5.0
The Exposure of Tom King Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns Points: 5.0
Ride the Scuba Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites Points: 5.0
The Truth About Smart Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites Points: 5.0
MR STRINGS Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image Points: 5.0
Virtual Shadow Napping Agency: Play / London Client: Foster's Category: Banners - Dynamic / Campaign Points: 5.0
Exaggerate Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Campaign Points: 5.0
Clues Agency: Lowe London / London Client: John Lewis Category: Banners - Fixed Space / Campaign Points: 5.0
CHRISTMAS WRAPPING PAPER Agency: Abbott Mead Vickers BBDO / London Client: KID'S COMPANY Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla) Points: 5.0
TOP TO TOE BOOK Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single Points: 5.0
TOP TO TOE BOOK Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Publication Design / Book Design Points: 5.0
BEST BITS: BUSHISMS Agency: BMB / London Client: WALLS Category: Non-Broadcast / Single Points: 5.0
Dog Agency: DDB / London Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes Points: 5.0
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single Points: 5.0
Channel 4 documentary sponsorship Agency: DDB / London Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign Points: 5.0
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single Points: 5.0
Dog Agency: DDB / London Client: Volkswagen Category: Consumer Television / :30/:25 - Single Points: 5.0
Quench your thrill buds. Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign Points: 5.0
FEARLESS Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Enjoy the Everyday Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Go On Lad Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Unbox the Box Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90 Points: 5.0
Binge Male Agency: VCCP / London Client: Home Office Category: Public Service/Political Television / Single Points: 5.0
LAST WILL Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service/Political Radio / Single Points: 5.0
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign Points: 5.0
Wallace in Paul Smith & Gromit in Duchamp Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single Points: 5.0
Pause Agency: JWT London / London Client: Nestle / Kit Kat Category: Outdoor / Outdoor - Single Points: 5.0
Crouching Agency: DDB / London Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single Points: 5.0
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign Points: 5.0
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign Points: 5.0
Vultures Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign Points: 5.0

Fiat

eco:Drive

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Gold Pencil

75.0

Nokia

Music Almighty

Integrated Branding Campaign / Interactive and Non-Interactive

2009 Interactive Gold Pencil

25.0

Orange

Balloonacy

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Gold Pencil

25.0

Samsung

The Photographic Adventures of Nick Turpin

Microsites / Campaigns

2009 Interactive Gold Pencil

25.0

Barnardo's

Troubled Youth

Public Service/Cultural Institutions/Educational / Banners - Dynamic

2009 Interactive Silver Pencil

15.0

AKQA

Happy Christmas from AKQA

Self-Promotion / Branded Content

2009 Interactive Silver Pencil

15.0

DORITOS

YOU MAKE IT WE PLAY IT

Integrated Branding Campaign / Interactive Only

2009 Interactive Silver Pencil

15.0

Nike

Paula Chasing

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

2009 Interactive Silver Pencil

15.0

McCann Erickson

Agency Branding

Corporate Identity / Corporate Identity - Campaign

2009 Design Bronze Pencil

10.0

Transport for London

Awareness Test

Cinema Advertising / Single - Maximum 3 minutes

2009 Advertising Bronze Pencil

10.0

SHELTER

HOUSE OF CARDS

Public Service/Political Television / Single

2009 Advertising Bronze Pencil

10.0

Harvey Nichols

Mannequins

Collateral / P.O.P. and In-Store - Campaign

2009 Advertising Bronze Pencil

10.0

Harvey Nichols

Standing

Outdoor / Outdoor - Single

2009 Advertising Bronze Pencil

10.0

The Carphone Warehouse

Forever Story

Public Service/Cultural Institutions/Educational / Microsites

2009 Interactive Merit Award

5.0

Nike

Bootcamp

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Merit Award

5.0

Sony Ericsson

Find It

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Merit Award

5.0

Nokia

Somebody Else's Phone

Online Branded Content / Campaign

2009 Interactive Merit Award

5.0

Nike

NIKE PHOTOiD

Mobile Advertising / Single

2009 Interactive Merit Award

5.0

Sony Ericsson

Find It

Branded Applications / Mobile (Android, Iphone or Windows Mobile)

2009 Interactive Merit Award

5.0

Foster's

Ride the Scuba

Brand Gaming / Online

2009 Interactive Merit Award

5.0

Emirates

The Exposure of Tom King

Microsites / Campaigns

2009 Interactive Merit Award

5.0

Foster's

Ride the Scuba

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

SMART

The Truth About Smart

Microsites / Product-Specific Subsites

2009 Interactive Merit Award

5.0

Kerry Foods - Cheestrings

MR STRINGS

Microsites / Corporate Image

2009 Interactive Merit Award

5.0

Foster's

Virtual Shadow Napping

Banners - Dynamic / Campaign

2009 Interactive Merit Award

5.0

Emirates

Exaggerate

Banners - Fixed Space / Campaign

2009 Interactive Merit Award

5.0

John Lewis

Clues

Banners - Fixed Space / Campaign

2009 Interactive Merit Award

5.0

KID'S COMPANY

CHRISTMAS WRAPPING PAPER

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

2009 Design Merit Award

5.0

MUSEUM OF CHILDHOOD

TOP TO TOE BOOK

Direct Mail / Single

2009 Design Merit Award

5.0

MUSEUM OF CHILDHOOD

TOP TO TOE BOOK

Publication Design / Book Design

2009 Design Merit Award

5.0

WALLS

BEST BITS: BUSHISMS

Non-Broadcast / Single

2009 Advertising Merit Award

5.0

Volkswagen

Dog

Cinema Advertising / Single - Maximum 3 minutes

2009 Advertising Merit Award

5.0

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

2009 Advertising Merit Award

5.0

Volkswagen

Channel 4 documentary sponsorship

Consumer Television / :20 and Under - Campaign

2009 Advertising Merit Award

5.0

ROYAL MAIL

DANCING CAT

Consumer Television / :20 and Under - Single

2009 Advertising Merit Award

5.0

Volkswagen

Dog

Consumer Television / :30/:25 - Single

2009 Advertising Merit Award

5.0

Ladbrokes Casino

Quench your thrill buds.

Consumer Television / Over :30 - Campaign

2009 Advertising Merit Award

5.0

BBC Three

FEARLESS

Consumer Television / Over :30 - Single - max. :90

2009 Advertising Merit Award

5.0

Volkswagen

Enjoy the Everyday

Consumer Television / Over :30 - Single - max. :90

2009 Advertising Merit Award

5.0

Premier Foods

Go On Lad

Consumer Television / Over :30 - Single - max. :90

2009 Advertising Merit Award

5.0

Audi UK

Unbox the Box

Consumer Television / Over :30 - Single - max. :90

2009 Advertising Merit Award

5.0

Home Office

Binge Male

Public Service/Political Television / Single

2009 Advertising Merit Award

5.0

TOWER HAMLETS

LAST WILL

Public Service/Political Radio / Single

2009 Advertising Merit Award

5.0

Harvey Nichols

Wallace and Gromit

Outdoor / Outdoor - Campaign

2009 Advertising Merit Award

5.0

Harvey Nichols

Wallace in Paul Smith & Gromit in Duchamp

Outdoor / Outdoor - Single

2009 Advertising Merit Award

5.0

Nestle / Kit Kat

Pause

Outdoor / Outdoor - Single

2009 Advertising Merit Award

5.0

Harvey Nichols

Crouching

Small Space Print / Black and White or Color: Less than a Page - Single

2009 Advertising Merit Award

5.0

Harvey Nichols

Wallace and Gromit

Consumer Newspaper / Full Page or Spread - Campaign

2009 Advertising Merit Award

5.0

Harvey Nichols

Mannequins

Consumer Newspaper / Full Page or Spread - Campaign

2009 Advertising Merit Award

5.0

Harvey Nichols

Vultures

Consumer Newspaper / Full Page or Spread - Campaign

2009 Advertising Merit Award

5.0

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