The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
eco:Drive
Agency: AKQA / London Client: Fiat Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 75.0
Music Almighty
Agency: Wieden + Kennedy / London Client: Nokia Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Balloonacy
Agency: POKE / London Client: Orange Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
The Photographic Adventures of Nick Turpin
Agency: Lean Mean Fighting Machine / London Client: Samsung Category: Microsites / Campaigns
Points: 25.0
Troubled Youth
Agency: BBH / London Client: Barnardo's Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Points: 15.0
Happy Christmas from AKQA
Agency: AKQA / London Client: AKQA Category: Self-Promotion / Branded Content
Points: 15.0
YOU MAKE IT WE PLAY IT
Agency: Abbott Mead Vickers BBDO / London Client: DORITOS Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
Paula Chasing
Agency: AKQA / London Client: Nike Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 15.0
Agency Branding
Agency: McCann Erickson / London Client: McCann Erickson Category: Corporate Identity / Corporate Identity - Campaign
Points: 10.0
Awareness Test
Agency: WCRS / London Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 10.0
HOUSE OF CARDS
Agency: Leo Burnett London / London Client: SHELTER Category: Public Service/Political Television / Single
Points: 10.0
Mannequins
Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Points: 10.0
Standing
Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Points: 10.0
Forever Story
Agency: CHI&Partners / London Client: The Carphone Warehouse Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 5.0
Bootcamp
Agency: AKQA / London Client: Nike Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Find It
Agency: Dare / London Client: Sony Ericsson Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 5.0
Somebody Else's Phone
Agency: Wieden + Kennedy / London Client: Nokia Category: Online Branded Content / Campaign
Points: 5.0
Find It
Agency: Dare / London Client: Sony Ericsson Category: Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Points: 5.0
The Exposure of Tom King
Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
Points: 5.0
Ride the Scuba
Agency: Play / London Client: Foster's Category: Microsites / Product-Specific Subsites
Points: 5.0
The Truth About Smart
Agency: Agency Republic / London Client: SMART Category: Microsites / Product-Specific Subsites
Points: 5.0
MR STRINGS
Agency: Fallon London / London Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
Points: 5.0
Virtual Shadow Napping
Agency: Play / London Client: Foster's Category: Banners - Dynamic / Campaign
Points: 5.0
Exaggerate
Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Campaign
Points: 5.0
Clues
Agency: Lowe London / London Client: John Lewis Category: Banners - Fixed Space / Campaign
Points: 5.0
CHRISTMAS WRAPPING PAPER
Agency: Abbott Mead Vickers BBDO / London Client: KID'S COMPANY Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Points: 5.0
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Points: 5.0
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Publication Design / Book Design
Points: 5.0
Dog
Agency: DDB / London Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 5.0
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
Channel 4 documentary sponsorship
Agency: DDB / London Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Points: 5.0
Dog
Agency: DDB / London Client: Volkswagen Category: Consumer Television / :30/:25 - Single
Points: 5.0
Quench your thrill buds.
Agency: Dan McCormack / London Client: Ladbrokes Casino Category: Consumer Television / Over :30 - Campaign
Points: 5.0
FEARLESS
Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Enjoy the Everyday
Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Go On Lad
Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Unbox the Box
Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Binge Male
Agency: VCCP / London Client: Home Office Category: Public Service/Political Television / Single
Points: 5.0
LAST WILL
Agency: Abbott Mead Vickers BBDO / London Client: TOWER HAMLETS Category: Public Service/Political Radio / Single
Points: 5.0
Wallace and Gromit
Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Campaign
Points: 5.0
Wallace in Paul Smith & Gromit in Duchamp
Agency: DDB / London Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Points: 5.0
Pause
Agency: JWT London / London Client: Nestle / Kit Kat Category: Outdoor / Outdoor - Single
Points: 5.0
Crouching
Agency: DDB / London Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Wallace and Gromit
Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Mannequins
Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Vultures
Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Client:
Fiat
Title:
eco:Drive
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
75.0
Client:
Nokia
Title:
Music Almighty
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Orange
Title:
Balloonacy
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Samsung
Title:
The Photographic Adventures of Nick Turpin
Category:
Microsites / Campaigns
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Barnardo's
Title:
Troubled Youth
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
AKQA
Title:
Happy Christmas from AKQA
Category:
Self-Promotion / Branded Content
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
DORITOS
Title:
YOU MAKE IT WE PLAY IT
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Paula Chasing
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
McCann Erickson
Title:
Agency Branding
Category:
Corporate Identity / Corporate Identity - Campaign
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Harvey Nichols
Title:
Standing
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
The Carphone Warehouse
Title:
Forever Story
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Bootcamp
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Sony Ericsson
Title:
Find It
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Somebody Else's Phone
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NIKE PHOTOiD
Category:
Mobile Advertising / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Sony Ericsson
Title:
Find It
Category:
Branded Applications / Mobile (Android, Iphone or Windows Mobile)
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Foster's
Title:
Ride the Scuba
Category:
Brand Gaming / Online
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Emirates
Title:
The Exposure of Tom King
Category:
Microsites / Campaigns
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Foster's
Title:
Ride the Scuba
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
SMART
Title:
The Truth About Smart
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Kerry Foods - Cheestrings
Title:
MR STRINGS
Category:
Microsites / Corporate Image
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Foster's
Title:
Virtual Shadow Napping
Category:
Banners - Dynamic / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Emirates
Title:
Exaggerate
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
John Lewis
Title:
Clues
Category:
Banners - Fixed Space / Campaign
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
KID'S COMPANY
Title:
CHRISTMAS WRAPPING PAPER
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2009 Design Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Direct Mail / Single
Award:
2009 Design Merit Award
Points:
5.0
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Publication Design / Book Design
Award:
2009 Design Merit Award
Points:
5.0
Client:
WALLS
Title:
BEST BITS: BUSHISMS
Category:
Non-Broadcast / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Dog
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Channel 4 documentary sponsorship
Category:
Consumer Television / :20 and Under - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / :20 and Under - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Dog
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Ladbrokes Casino
Title:
Quench your thrill buds.
Category:
Consumer Television / Over :30 - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
BBC Three
Title:
FEARLESS
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Enjoy the Everyday
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Premier Foods
Title:
Go On Lad
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Audi UK
Title:
Unbox the Box
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Home Office
Title:
Binge Male
Category:
Public Service/Political Television / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
TOWER HAMLETS
Title:
LAST WILL
Category:
Public Service/Political Radio / Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Outdoor / Outdoor - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Wallace in Paul Smith & Gromit in Duchamp
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Nestle / Kit Kat
Title:
Pause
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Mannequins
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Vultures
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Merit Award
Points:
5.0
