The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single
Points: 75.0
Cinema 21:9
Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single
Points: 25.0
Z4
Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality
Points: 25.0
The People's Reviewer
Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods
Points: 25.0
THE RACE 1.0b
Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website
Points: 25.0
Monopoly City Streets
Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games
Points: 25.0
Giving is Glorious
Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Points: 15.0
iLingual
Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services
Points: 15.0
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods
Points: 15.0
Monopoly City Streets
Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Points: 15.0
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
Points: 10.0
BakerTweet
Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Waterslide
Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
Points: 10.0
221B.sh
Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
Points: 10.0
House of Cards Exhibition
Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single
Points: 10.0
Piccadilly Sign
Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single
Points: 10.0
Killzone 2 Webgame
Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Points: 10.0
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics
Points: 5.0
ADLAND
Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics
Points: 5.0
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Craft / Interface Design
Points: 5.0
THINKING SPACE
Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design
Points: 5.0
221B.sh
Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design
Points: 5.0
NikeTrue City
Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Nike: Show Your Five
Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Signal Rescue
Agency: Dare / London Client: Vodafone Category: Online Films And Video / Long Form - Series/Episodes
Points: 5.0
The Man Who Walked Around The World
Agency: BBH / london Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single
Points: 5.0
Kasabian Football Hero
Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Films And Video / Short Form - Single
Points: 5.0
The Sun 4.0
Agency: glue London / London Client: News Group Newspapers Category: Online Films And Video / Short Form - Single
Points: 5.0
The Last Call
Agency: LEAN MEAN FIGHTING MACHINE / london Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign
Points: 5.0
Orange Monkey Holobox
Agency: POKE / London Client: Orange Category: Online Films And Video / Event or Live Webcast - Single
Points: 5.0
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Points: 5.0
Change Lives
Agency: BBH / london Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single
Points: 5.0
THE RACE 1.0b
Agency: Work Club / London Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
360
Agency: Dare / London Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 5.0
Liverpool Interactive Wall
Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Piccadilly Sign
Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nibbles Boutique
Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nike True City
Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Points: 5.0
Nike Football + 'Master Control'
Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Say cheese
Agency: BBH / london Client: Lynx Category: Mobile Applications/Sites / Branded Games
Points: 5.0
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Amplichoir
Agency: Mother Advertising Ltd / London Client: Dell Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
Fiat 500C Feelgood Playlist
Agency: AKQA / London Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community
Points: 5.0
MobileMobile 2009
Agency: LBi / London Client: LBi Category: Websites & Microsites / Self-Promotion
Points: 5.0
The Teens' Speech
Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Put on a Panto
Agency: PIRATA / London Client: Robinsons Category: Websites & Microsites / Consumer Goods
Points: 5.0
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London Client: Nike Category: Websites & Microsites / Consumer Goods
Points: 5.0
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Branded Games
Points: 5.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Branded Content / Single
Award:
2010 Advertising Gold Pencil
Points:
75.0
Client:
Philips
Title:
Cinema 21:9
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
BMW
Title:
Z4
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen UK
Title:
The People's Reviewer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Emirates
Title:
iLingual
Category:
Mobile Applications/Sites / Services
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Albion Hotel Bakery
Title:
BakerTweet
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
CREATIVE CIRCLE
Title:
ADLAND
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike True City
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
THE ECONOMIST
Title:
THINKING SPACE
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NikeTrue City
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike: Show Your Five
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Vodafone
Title:
Signal Rescue
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Diageo - Johnnie Walker
Title:
The Man Who Walked Around The World
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Columbia Records / Umbro
Title:
Kasabian Football Hero
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
News Group Newspapers
Title:
The Sun 4.0
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Samsung Mobile
Title:
The Last Call
Category:
Online Films And Video / Events or Live Webcasts - Campaign
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Orange
Title:
Orange Monkey Holobox
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Barnardo's
Title:
Change Lives
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
McLaren
Title:
THE RACE 1.0b
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Vodafone
Title:
360
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Virgin Trains
Title:
Liverpool Interactive Wall
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Cadbury Dairy Milk
Title:
Nibbles Boutique
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike True City
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lynx
Title:
Say cheese
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Dell
Title:
Amplichoir
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Fiat UK
Title:
Fiat 500C Feelgood Playlist
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
LBi
Title:
MobileMobile 2009
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Robinsons
Title:
Put on a Panto
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
