The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Branded Content / Single Points: 75.0
Cinema 21:9 Agency: DDB Worldwide /Tribal DDB Amsterdam Client: Philips Category: Online Films And Video / Short Form - Single Points: 25.0
Z4 Agency: Dare / London Client: BMW Category: Interactive Advertising / Augmented Reality Points: 25.0
The People's Reviewer Agency: DDB UK / London Client: Volkswagen UK Category: Websites & Microsites / Durable Goods Points: 25.0
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Websites & Microsites / Corporate Website Points: 25.0
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Branded Games Points: 25.0
Giving is Glorious Agency: Mother Advertising Ltd / London Client: Mother Category: Interactive Advertising / Self-Promotion - Single Points: 15.0
iLingual Agency: LEAN MEAN FIGHTING MACHINE / london Client: Emirates Category: Mobile Applications/Sites / Services Points: 15.0
Cinema 21:9 Agency: DDB Worldwide/Tribal DDB Amsterdam Client: Philips Category: Websites & Microsites / Durable Goods Points: 15.0
Monopoly City Streets Agency: DDB UK / London Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods Points: 15.0
ANTI KNIFE CRIME Agency: Abbott Mead Vickers BBDO / London Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single Points: 10.0
BakerTweet Agency: POKE / London Client: Albion Hotel Bakery Category: Interactive Advertising / Other Interactive Media - Single Points: 10.0
Waterslide Agency: Dare / London Client: Barclaycard Category: Mobile Applications/Sites / Branded Games Points: 10.0
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games Points: 10.0
House of Cards Exhibition Agency: Leo Burnett / London Client: Shelter Category: Spatial Design / Single Points: 10.0
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Out Of Home/Outdoor / Single Points: 10.0
Killzone 2 Webgame Agency: Agency Republic / London Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications Points: 10.0
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Craft / Animation / Motion Graphics Points: 5.0
ADLAND Agency: Abbott Mead Vickers BBDO / London Client: CREATIVE CIRCLE Category: Craft / Animation / Motion Graphics Points: 5.0
Nike True City Agency: AKQA / London Client: Nike Category: Craft / Interface Design Points: 5.0
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Craft / Interface Design Points: 5.0
THINKING SPACE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Craft / Interface Design Points: 5.0
221B.sh Agency: AKQA / London Client: Warner Bros. Pictures Category: Craft / Interface Design Points: 5.0
NikeTrue City Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Nike: Show Your Five Agency: AKQA / London Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Signal Rescue Agency: Dare / London Client: Vodafone Category: Online Films And Video / Long Form - Series/Episodes Points: 5.0
The Man Who Walked Around The World Agency: BBH / london Client: Diageo - Johnnie Walker Category: Online Films And Video / Long Form - Single Points: 5.0
Kasabian Football Hero Agency: Sony Music Entertainment UK / London Client: Columbia Records / Umbro Category: Online Films And Video / Short Form - Single Points: 5.0
The Sun 4.0 Agency: glue London / London Client: News Group Newspapers Category: Online Films And Video / Short Form - Single Points: 5.0
The Last Call Agency: LEAN MEAN FIGHTING MACHINE / london Client: Samsung Mobile Category: Online Films And Video / Events or Live Webcasts - Campaign Points: 5.0
Orange Monkey Holobox Agency: POKE / London Client: Orange Category: Online Films And Video / Event or Live Webcast - Single Points: 5.0
Recode Decode Agency: Saint @ RKCR Y&R / Woodford Green Client: The Victoria and Albert Museum Category: Interactive Advertising / Public Service/ Non-Profit - Campaign Points: 5.0
Change Lives Agency: BBH / london Client: Barnardo's Category: Interactive Advertising / Public Service/ Non-Profit - Single Points: 5.0
THE RACE 1.0b Agency: Work Club / London Client: McLaren Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
360 Agency: Dare / London Client: Vodafone Category: Interactive Advertising / Environmental / Experiential - Campaign Points: 5.0
Liverpool Interactive Wall Agency: Elvis / London Client: Virgin Trains Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
Piccadilly Sign Agency: Leo Burnett / London Client: McDonald's Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
Nibbles Boutique Agency: Hyper / london Client: Cadbury Dairy Milk Category: Interactive Advertising / Environmental / Experiential - Single Points: 5.0
Nike True City Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community Points: 5.0
Nike Football + 'Master Control' Agency: AKQA / London Client: Nike Category: Mobile Applications/Sites / Consumer Goods Points: 5.0
Say cheese Agency: BBH / london Client: Lynx Category: Mobile Applications/Sites / Branded Games Points: 5.0
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Social Networks/ Community Points: 5.0
Amplichoir Agency: Mother Advertising Ltd / London Client: Dell Category: Websites & Microsites / Social Networks/ Community Points: 5.0
Fiat 500C Feelgood Playlist Agency: AKQA / London Client: Fiat UK Category: Websites & Microsites / Social Networks/ Community Points: 5.0
MobileMobile 2009 Agency: LBi / London Client: LBi Category: Websites & Microsites / Self-Promotion Points: 5.0
The Teens' Speech Agency: POKE / London Client: Barnardo's Category: Websites & Microsites / Public Service/ Non-Profit Points: 5.0
Put on a Panto Agency: PIRATA / London Client: Robinsons Category: Websites & Microsites / Consumer Goods Points: 5.0
NIKEiD - Their Game, Your Finishing Touch Agency: AKQA / London Client: Nike Category: Websites & Microsites / Consumer Goods Points: 5.0
GOOGLE WORLD Agency: Abbott Mead Vickers BBDO / London Client: GUINNESS Category: Websites & Microsites / Branded Games Points: 5.0

Diageo - Johnnie Walker

The Man Who Walked Around The World

Branded Content / Single

2010 Advertising Gold Pencil

75.0

Philips

Cinema 21:9

Online Films And Video / Short Form - Single

2010 Interactive Gold Pencil

25.0

BMW

Z4

Interactive Advertising / Augmented Reality

2010 Interactive Gold Pencil

25.0

Volkswagen UK

The People's Reviewer

Websites & Microsites / Durable Goods

2010 Interactive Gold Pencil

25.0

McLaren

THE RACE 1.0b

Websites & Microsites / Corporate Website

2010 Interactive Gold Pencil

25.0

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Branded Games

2010 Interactive Gold Pencil

25.0

Mother

Giving is Glorious

Interactive Advertising / Self-Promotion - Single

2010 Interactive Silver Pencil

15.0

Emirates

iLingual

Mobile Applications/Sites / Services

2010 Interactive Silver Pencil

15.0

Philips

Cinema 21:9

Websites & Microsites / Durable Goods

2010 Interactive Silver Pencil

15.0

Hasbro Inc.

Monopoly City Streets

Websites & Microsites / Consumer Goods

2010 Interactive Silver Pencil

15.0

METROPOLITAN POLICE

ANTI KNIFE CRIME

Online Films And Video / Long Form - Single

2010 Interactive Bronze Pencil

10.0

Albion Hotel Bakery

BakerTweet

Interactive Advertising / Other Interactive Media - Single

2010 Interactive Bronze Pencil

10.0

Barclaycard

Waterslide

Mobile Applications/Sites / Branded Games

2010 Interactive Bronze Pencil

10.0

Warner Bros. Pictures

221B.sh

Websites & Microsites / Branded Games

2010 Interactive Bronze Pencil

10.0

Shelter

House of Cards Exhibition

Spatial Design / Single

2010 Design Bronze Pencil

10.0

McDonald's

Piccadilly Sign

Out Of Home/Outdoor / Single

2010 Advertising Bronze Pencil

10.0

PlayStation - Sony Computer Entertainment UK

Killzone 2 Webgame

Gaming & Branded Applications / Branded applications

2010 Branded Entertainment Bronze Pencil

10.0

GUINNESS

GOOGLE WORLD

Craft / Animation / Motion Graphics

2010 Interactive Merit Award

5.0

CREATIVE CIRCLE

ADLAND

Craft / Animation / Motion Graphics

2010 Interactive Merit Award

5.0

Nike

Nike True City

Craft / Interface Design

2010 Interactive Merit Award

5.0

The Victoria and Albert Museum

Recode Decode

Craft / Interface Design

2010 Interactive Merit Award

5.0

THE ECONOMIST

THINKING SPACE

Craft / Interface Design

2010 Interactive Merit Award

5.0

Warner Bros. Pictures

221B.sh

Craft / Interface Design

2010 Interactive Merit Award

5.0

Nike

NikeTrue City

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

The Victoria and Albert Museum

Recode Decode

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

Nike

Nike: Show Your Five

Integrated Branding / Integrated Branding Campaign - 360

2010 Interactive Merit Award

5.0

Vodafone

Signal Rescue

Online Films And Video / Long Form - Series/Episodes

2010 Interactive Merit Award

5.0

Diageo - Johnnie Walker

The Man Who Walked Around The World

Online Films And Video / Long Form - Single

2010 Interactive Merit Award

5.0

Columbia Records / Umbro

Kasabian Football Hero

Online Films And Video / Short Form - Single

2010 Interactive Merit Award

5.0

News Group Newspapers

The Sun 4.0

Online Films And Video / Short Form - Single

2010 Interactive Merit Award

5.0

Samsung Mobile

The Last Call

Online Films And Video / Events or Live Webcasts - Campaign

2010 Interactive Merit Award

5.0

Orange

Orange Monkey Holobox

Online Films And Video / Event or Live Webcast - Single

2010 Interactive Merit Award

5.0

The Victoria and Albert Museum

Recode Decode

Interactive Advertising / Public Service/ Non-Profit - Campaign

2010 Interactive Merit Award

5.0

Barnardo's

Change Lives

Interactive Advertising / Public Service/ Non-Profit - Single

2010 Interactive Merit Award

5.0

McLaren

THE RACE 1.0b

Interactive Advertising / Other Interactive Media - Single

2010 Interactive Merit Award

5.0

Vodafone

360

Interactive Advertising / Environmental / Experiential - Campaign

2010 Interactive Merit Award

5.0

Virgin Trains

Liverpool Interactive Wall

Interactive Advertising / Environmental / Experiential - Single

2010 Interactive Merit Award

5.0

McDonald's

Piccadilly Sign

Interactive Advertising / Environmental / Experiential - Single

2010 Interactive Merit Award

5.0

Cadbury Dairy Milk

Nibbles Boutique

Interactive Advertising / Environmental / Experiential - Single

2010 Interactive Merit Award

5.0

Nike

Nike True City

Mobile Applications/Sites / Social Networks/ Community

2010 Interactive Merit Award

5.0

Nike

Nike Football + 'Master Control'

Mobile Applications/Sites / Consumer Goods

2010 Interactive Merit Award

5.0

Lynx

Say cheese

Mobile Applications/Sites / Branded Games

2010 Interactive Merit Award

5.0

GUINNESS

GOOGLE WORLD

Websites & Microsites / Social Networks/ Community

2010 Interactive Merit Award

5.0

Dell

Amplichoir

Websites & Microsites / Social Networks/ Community

2010 Interactive Merit Award

5.0

Fiat UK

Fiat 500C Feelgood Playlist

Websites & Microsites / Social Networks/ Community

2010 Interactive Merit Award

5.0

LBi

MobileMobile 2009

Websites & Microsites / Self-Promotion

2010 Interactive Merit Award

5.0

Barnardo's

The Teens' Speech

Websites & Microsites / Public Service/ Non-Profit

2010 Interactive Merit Award

5.0

Robinsons

Put on a Panto

Websites & Microsites / Consumer Goods

2010 Interactive Merit Award

5.0

Nike

NIKEiD - Their Game, Your Finishing Touch

Websites & Microsites / Consumer Goods

2010 Interactive Merit Award

5.0

GUINNESS

GOOGLE WORLD

Websites & Microsites / Branded Games

2010 Interactive Merit Award

5.0

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