The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

The Singing Alphabet Agency: Mother / London Client: The Ministry of Letters Category: Gaming / Branded Mobile Games Points: 25.0
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Motion Graphics / Title Sequences - Television and Film Points: 25.0
You're Not You When You're Hungry Twitter Campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook Points: 25.0
The Dove Ad Makeover Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook Points: 25.0
My Time Is Now Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods Points: 25.0
Stadium UK Agency: RKCR Y&R / London Client: BBC Sport Category: Craft / Animation - Single Points: 25.0
The Whole Picture Agency: BBH / London Client: Guardian Category: Integrated Branding / Consumer Campaign Points: 25.0
Three Little Pigs Agency: BBH / London Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single Points: 25.0
Three Little Pigs Agency: BBH / London Client: Guardian Category: Consumer Television / 60 Second - Single Points: 25.0
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral / Promotional Items - Single or Campaign Points: 25.0
The Sunday Times Rich List Campaign Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Campaign Points: 25.0
The Sunday Times Rich List-Sport Agency: CHI & Partners / London Client: News International Category: Newspaper / Full Page or Spread - Single Points: 25.0
JAM With Chrome Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics Points: 15.0
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single Points: 15.0
Team GB Agency: Pirata / London Client: BOA Category: Websites / Corporate Website Points: 15.0
Gaffer Font Agency: GBH / London Client: PUMA Category: Craft / Typography - Series Points: 15.0
The Whole Picture Agency: BBH / London Client: Guardian Category: Out Of Home / Billboards - Campaign Points: 15.0
The Times Jubilee Campaign Agency: CHI & Partners / London Client: News International Category: Out Of Home / Billboards - Campaign Points: 15.0
Summer Sale Excitement Campaign Agency: adam&eveDDB / London Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign Points: 15.0
Sheepdog Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single Points: 10.0
Digital Signings Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single Points: 10.0
Pantone Queen Agency: Leo Burnett London / London Client: Pantone Category: Collateral Design / Booklets and Brochures Points: 10.0
The Perfect Match Agency: Albion / London Client: Anthony Nolan Category: Public Service / Radio - Single Points: 5.0
Contradiction Agency: Ogilvy & Mather / London Client: Ford of Britain Category: Consumer Radio / Campaign Points: 5.0
Mysteries of the Universe Agency: adam&eveDDB / London Client: Volkswagen Category: Consumer Radio / Single Points: 5.0
Pinning their hopes Agency: Weapon7 / London Client: Unicef Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Nike Academy Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook Points: 5.0
The Gnome Experiment Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging Points: 5.0
The Random Adventures of Brandon Generator Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics Points: 5.0
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Craft / Animation/Motion Graphics Points: 5.0
Express Tracks Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
Inspired by Iceland Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 5.0
17 Make-up Songs "Tonight We're Going Out Out" Agency: Mother / London Client: Boots Category: Online Films & Video / Music Videos Points: 5.0
Vinyl Agency: Euro RSCG / London Client: Reckitt Benkiser Category: Online Films & Video / Music Videos Points: 5.0
Metamorphosis Agency: Euro RSCG / London Client: Credit Suisse Category: Online Films & Video / Long Form - Single Points: 5.0
New Star of India Agency: AKQA / London Client: Nissan Category: Online Films & Video / Long Form - Single Points: 5.0
Twinkle Agency: Havas Worldwide / London Client: Chivas Category: Online Films & Video / Long Form - Single Points: 5.0
Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Online Films & Video / Short Form - Single Points: 5.0
Skate Fortwo Agency: Weapon7 / London Client: Smart Category: Online Films & Video / Short Form - Single Points: 5.0
Nike Fuel Stream Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Pennies for Life Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single Points: 5.0
Make Music in the Corner Shop Agency: Stinkdigital / London Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
Ugokidase Tokyo Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
Nike Fuel Station Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single Points: 5.0
MTV Under The Thumb Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities Points: 5.0
MINI Psychic Roadster Agency: Profero / London Client: MINI Category: Websites / Durable Goods Points: 5.0
Everyone Has a Great Photograph In Them Agency: Leo Burnett London / London Client: Renaissance Photography Prize Category: Craft / Photography - Series Points: 5.0
Luggage Labels Agency: Ogilvy & Mather / London Client: Expedia Category: Craft / Typography - Series Points: 5.0
PUMA Retail Agency: GBH / London Client: PUMA Category: Spatial Design / Indoor Spaces Points: 5.0

The Ministry of Letters

The Singing Alphabet

Gaming / Branded Mobile Games

2013 Branded Entertainment Gold Pencil

25.0

BBC Sport

Stadium UK

Motion Graphics / Title Sequences - Television and Film

2013 Branded Entertainment Gold Pencil

25.0

Snickers

You're Not You When You're Hungry Twitter Campaign

Social Media / Best Use of Social Media/Facebook

2013 Interactive Gold Pencil

25.0

Unilever

The Dove Ad Makeover

Social Media / Best Use of Social Media/Facebook

2013 Interactive Gold Pencil

25.0

Nike

My Time Is Now

Websites / Consumer Goods

2013 Interactive Gold Pencil

25.0

BBC Sport

Stadium UK

Craft / Animation - Single

2013 Design Gold Pencil

25.0

Guardian

The Whole Picture

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

Guardian

Three Little Pigs

Cinema Advertising / Long Form - :90 and Over - Single

2013 Advertising Gold Pencil

25.0

Guardian

Three Little Pigs

Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

25.0

Pantone

Pantone Queen

Collateral / Promotional Items - Single or Campaign

2013 Advertising Gold Pencil

25.0

News International

The Sunday Times Rich List Campaign

Newspaper / Full Page or Spread - Campaign

2013 Advertising Gold Pencil

25.0

News International

The Sunday Times Rich List-Sport

Newspaper / Full Page or Spread - Single

2013 Advertising Gold Pencil

25.0

Google

JAM With Chrome

Craft / Animation/Motion Graphics

2013 Interactive Silver Pencil

15.0

The Microloan Foundation

Pennies for Life

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Silver Pencil

15.0

BOA

Team GB

Websites / Corporate Website

2013 Interactive Silver Pencil

15.0

PUMA

Gaffer Font

Craft / Typography - Series

2013 Design Silver Pencil

15.0

Guardian

The Whole Picture

Out Of Home / Billboards - Campaign

2013 Advertising Silver Pencil

15.0

News International

The Times Jubilee Campaign

Out Of Home / Billboards - Campaign

2013 Advertising Silver Pencil

15.0

Harvey Nichols

Summer Sale Excitement Campaign

Magazine / Full Page or Spread - Campaign

2013 Advertising Silver Pencil

15.0

Diageo

Sheepdog

Online Films & Video / Short Form - Single

2013 Interactive Bronze Pencil

10.0

Google

Digital Signings

Online Films & Video / Event or Live Webcast - Single

2013 Interactive Bronze Pencil

10.0

Pantone

Pantone Queen

Collateral Design / Booklets and Brochures

2013 Design Bronze Pencil

10.0

Anthony Nolan

The Perfect Match

Public Service / Radio - Single

2013 Advertising Merit Award

5.0

Ford of Britain

Contradiction

Consumer Radio / Campaign

2013 Advertising Merit Award

5.0

Volkswagen

Mysteries of the Universe

Consumer Radio / Single

2013 Advertising Merit Award

5.0

Unicef

Pinning their hopes

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Nike

Nike Academy

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Promote Iceland

Inspired by Iceland

Social Media / Best Use of Social Media/Facebook

2013 Interactive Merit Award

5.0

Kern & Sohn Precision Scales

The Gnome Experiment

Social Media / Communities / Microblogging

2013 Interactive Merit Award

5.0

Microsoft

The Random Adventures of Brandon Generator

Craft / Animation/Motion Graphics

2013 Interactive Merit Award

5.0

Credit Suisse

Metamorphosis

Craft / Animation/Motion Graphics

2013 Interactive Merit Award

5.0

Gatwick Express

Express Tracks

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

Promote Iceland

Inspired by Iceland

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Merit Award

5.0

Boots

17 Make-up Songs "Tonight We're Going Out Out"

Online Films & Video / Music Videos

2013 Interactive Merit Award

5.0

Reckitt Benkiser

Vinyl

Online Films & Video / Music Videos

2013 Interactive Merit Award

5.0

Credit Suisse

Metamorphosis

Online Films & Video / Long Form - Single

2013 Interactive Merit Award

5.0

Nissan

New Star of India

Online Films & Video / Long Form - Single

2013 Interactive Merit Award

5.0

Chivas

Twinkle

Online Films & Video / Long Form - Single

2013 Interactive Merit Award

5.0

Red Stripe

Make Music in the Corner Shop

Online Films & Video / Short Form - Single

2013 Interactive Merit Award

5.0

Smart

Skate Fortwo

Online Films & Video / Short Form - Single

2013 Interactive Merit Award

5.0

Nike

Nike Fuel Stream

Interactive Advertising / Other Interactive Media - Single

2013 Interactive Merit Award

5.0

The Microloan Foundation

Pennies for Life

Interactive Advertising / Other Interactive Media - Single

2013 Interactive Merit Award

5.0

Red Stripe

Make Music in the Corner Shop

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Nike Japan

Ugokidase Tokyo

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Nike

Nike Fuel Station

Interactive Advertising / Environmental/Experiential - Single

2013 Interactive Merit Award

5.0

Viacom International Media Networks

MTV Under The Thumb

Mobile Applications/Sites / Services/Utilities

2013 Interactive Merit Award

5.0

MINI

MINI Psychic Roadster

Websites / Durable Goods

2013 Interactive Merit Award

5.0

Renaissance Photography Prize

Everyone Has a Great Photograph In Them

Craft / Photography - Series

2013 Design Merit Award

5.0

Expedia

Luggage Labels

Craft / Typography - Series

2013 Design Merit Award

5.0

PUMA

PUMA Retail

Spatial Design / Indoor Spaces

2013 Design Merit Award

5.0

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