The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions Points: 75.0
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign Points: 25.0
Bad Fit Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign Points: 25.0
Shoe Agency: adamandeveDDB / London Client: Harvey Nichols Category: Newspaper / Small Space Print - Single Points: 25.0
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit Points: 25.0
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Video / Non-Broadcast Points: 25.0
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film Points: 25.0
The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design Points: 25.0
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Interactive Advertising / Interactive Video Points: 25.0
The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Websites / Automotive Products & Services Points: 25.0
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single Points: 15.0
1914 Agency: AMVBBDO / London Client: SAINSBURY'S Category: Video Craft / Direction Points: 15.0
Montys Christmas Agency: adamandeveDDB / London Client: John Lewis Partnership Category: Consumer Television / Over 60 Second - Single Points: 15.0
Ryman Eco Agency: Grey London / London + Monotype / New York + Hogarth / London + GreyPOSSIBLE / London Client: Rymans Category: Intellectual Property & Products / Digital Product Points: 15.0
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single Points: 15.0
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit Points: 15.0
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Innovation in Outdoor / Single Points: 10.0
UNBELIEVABLE BUS SHELTER Agency: AMVBBDO / London Client: PEPSI MAX Category: Outdoor / Digital / Electronic Points: 10.0
Shoe Agency: adamandeveDDB / london Client: Harvey Nichols Category: Collateral / Posters - Single Points: 10.0
MAPS CAMPAIGN Agency: AMVBBDO / London Client: WHISKAS Category: Newspaper / Full Page or Spread - Campaign Points: 10.0
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / E-Commerce Points: 10.0
Spot 4 Sale Agency: Publicis London / London Client: Depaul UK Category: Direct Marketing / Ambient Media Points: 10.0
Never Stop Discovering Agency: OgilvyOne / London Client: Land Rover Category: Craft / Editing Points: 10.0
Shell Make The Future Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Design for the Greater Good / For-Profit Initiated Points: 10.0
House of Mamba Agency: AKQA / London & Shanghai Client: Nike Category: Experiences / Brand Installations Points: 10.0
Geometry of Pasta Agency: Here Design / London Client: Geometry of Pasta Category: Package Design / Product Line Points: 10.0
Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Public Service - Experiential / Ambient & Guerilla Points: 10.0
Spell Up Agency: Google Creative Lab / London Client: Google Category: User Experience Design - Web / Interface Design Craft Points: 5.0
Holiday Spam Agency: Wieden+Kennedy / London Client: Three Category: Social Media / Best Integrated Campaign Led by Social Points: 5.0
Beach Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting Points: 5.0
Beach Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single Points: 5.0
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single Points: 5.0
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Innovation in Outdoor / Single Points: 5.0
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Innovation in Outdoor / Single Points: 5.0
Departure Board Agency: Leo Burnett London / London Client: Amnesty International Category: Public Service - Outdoor / Outdoor - Single Points: 5.0
Suffocation Agency: Leo Burnett London / London Client: Karma Nirvana Category: Print Craft / Art Direction - Single Only Points: 5.0
Winston Fletcher 'The Great Gatsby' Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only Points: 5.0
Winston Fletcher 'Catch 22' Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only Points: 5.0
Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign Points: 5.0
Winston Fletcher Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign Points: 5.0
Pack Attack Agency: adamandeveDDB / London Client: Mars Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Jungle Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single Points: 5.0
Beach Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single Points: 5.0
Pack Attack - Chicken Agency: adamandeveDDB / London Client: Mars Category: Magazine / Full Page or Spread - Single Points: 5.0
Southampton Agency: adamandeveDDB / London Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
TWEET TO EAT Agency: AMVBBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration Points: 5.0
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / Social Networks / Community Points: 5.0
Macca Cracker Agency: Leo Burnett London / London Client: McDonald's Category: Mobile Applications / Branded Games Points: 5.0
100 Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Online Films & Video / Short Form - Single Points: 5.0
Original British Drama Agency: RKCR/Y&R / London Client: BBC Category: Public Service - Video / Television - Single Points: 5.0

Childhood Eye Cancer Trust

Flash Photo Posters

Other Digital Solutions

2015 Mobile Gold Pencil

75.0

Harvey Nichols

Bad Fit

Outdoor / Billboards or Transit - Campaign

2015 Print & Outdoor Gold Pencil

25.0

Harvey Nichols

Bad Fit

Newspaper / Small Space Print - Campaign

2015 Print & Outdoor Gold Pencil

25.0

Harvey Nichols

Shoe

Newspaper / Small Space Print - Single

2015 Print & Outdoor Gold Pencil

25.0

The Pilion Trust

Fuck the Poor

Online Films & Video / Public Service / Non-Profit

2015 Film Gold Pencil

25.0

The Pilion Trust

Fuck the Poor

Public Service - Video / Non-Broadcast

2015 Film Gold Pencil

25.0

Honda

The Other Side

Broadcast & Film / Branded Film

2015 Branded Entertainment Gold Pencil

25.0

Honda

The Other Side

Interactive Craft / Sound Design

2015 Interactive Gold Pencil

25.0

Honda

The Other Side

Interactive Advertising / Interactive Video

2015 Interactive Gold Pencil

25.0

Honda

The Other Side

Websites / Automotive Products & Services

2015 Interactive Gold Pencil

25.0

John Lewis Partnership

Montys Christmas

Online Films & Video / Short Form - Single

2015 Film Silver Pencil

15.0

SAINSBURY'S

1914

Video Craft / Direction

2015 Film Silver Pencil

15.0

John Lewis Partnership

Montys Christmas

Consumer Television / Over 60 Second - Single

2015 Film Silver Pencil

15.0

Rymans

Ryman Eco

Intellectual Property & Products / Digital Product

2015 Intellectual Property Silver Pencil

15.0

Nike

House of Mamba

Interactive Advertising / Environmental / Experiential - Single

2015 Interactive Silver Pencil

15.0

Childhood Eye Cancer Trust

Flash Photo Posters

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Silver Pencil

15.0

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Innovation in Outdoor / Single

2015 Print & Outdoor Bronze Pencil

10.0

PEPSI MAX

UNBELIEVABLE BUS SHELTER

Outdoor / Digital / Electronic

2015 Print & Outdoor Bronze Pencil

10.0

Harvey Nichols

Shoe

Collateral / Posters - Single

2015 Print & Outdoor Bronze Pencil

10.0

WHISKAS

MAPS CAMPAIGN

Newspaper / Full Page or Spread - Campaign

2015 Print & Outdoor Bronze Pencil

10.0

Momondo

Friend Compass

Mobile Applications / E-Commerce

2015 Mobile Bronze Pencil

10.0

Depaul UK

Spot 4 Sale

Direct Marketing / Ambient Media

2015 Direct Bronze Pencil

10.0

Land Rover

Never Stop Discovering

Craft / Editing

2015 Branded Entertainment Bronze Pencil

10.0

Royal Dutch Shell

Shell Make The Future

Design for the Greater Good / For-Profit Initiated

2015 Design Bronze Pencil

10.0

Nike

House of Mamba

Experiences / Brand Installations

2015 Design Bronze Pencil

10.0

Geometry of Pasta

Geometry of Pasta

Package Design / Product Line

2015 Design Bronze Pencil

10.0

The Pilion Trust

Fuck the Poor

Public Service - Experiential / Ambient & Guerilla

2015 Cross-Platform Bronze Pencil

10.0

Google

Spell Up

User Experience Design - Web / Interface Design Craft

2015 UX / UI Merit Award

5.0

Three

Holiday Spam

Social Media / Best Integrated Campaign Led by Social

2015 Social Media Merit Award

5.0

Unilever

Beach

Radio Craft / Scriptwriting

2015 Radio Merit Award

5.0

Unilever

Beach

Radio / Consumer - Single

2015 Radio Merit Award

5.0

Childhood Eye Cancer Trust

Flash Photo Posters

Innovation in Outdoor / Single

2015 Print & Outdoor Merit Award

5.0

Amnesty International

Departure Board

Innovation in Outdoor / Single

2015 Print & Outdoor Merit Award

5.0

WALKERS

TWEET TO EAT

Innovation in Outdoor / Single

2015 Print & Outdoor Merit Award

5.0

Amnesty International

Departure Board

Public Service - Outdoor / Outdoor - Single

2015 Print & Outdoor Merit Award

5.0

Karma Nirvana

Suffocation

Print Craft / Art Direction - Single Only

2015 Print & Outdoor Merit Award

5.0

The Winston Fletcher Fiction Prize

Winston Fletcher 'The Great Gatsby'

Print Craft / Writing - Single Only

2015 Print & Outdoor Merit Award

5.0

The Winston Fletcher Fiction Prize

Winston Fletcher 'Catch 22'

Print Craft / Writing - Single Only

2015 Print & Outdoor Merit Award

5.0

Childhood Eye Cancer Trust

Flash Photo Posters

Public Service - Print / Collateral - Campaign

2015 Print & Outdoor Merit Award

5.0

The Winston Fletcher Fiction Prize

Winston Fletcher

Trade / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Mars

Pack Attack

Magazine / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

Axe

Jungle

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

Axe

Beach

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

Mars

Pack Attack - Chicken

Magazine / Full Page or Spread - Single

2015 Print & Outdoor Merit Award

5.0

John Lewis

Southampton

Newspaper / Full Page or Spread - Campaign

2015 Print & Outdoor Merit Award

5.0

WALKERS

TWEET TO EAT

Use of Technology / Product & Mobile Integration

2015 Mobile Merit Award

5.0

Momondo

Friend Compass

Mobile Applications / Social Networks / Community

2015 Mobile Merit Award

5.0

McDonald's

Macca Cracker

Mobile Applications / Branded Games

2015 Mobile Merit Award

5.0

Leica

100

Online Films & Video / Short Form - Single

2015 Film Merit Award

5.0

BBC

Original British Drama

Public Service - Video / Television - Single

2015 Film Merit Award

5.0

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