The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Digital Product Points: 75.0
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Television / Long Form - Single Points: 75.0
We're The Superhumans Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 75.0
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in Interactive / Gaming Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Experiential / Virtual Reality (VR) Points: 25.0
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Physical Product Points: 25.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Use of Technology / Virtual Reality (VR) Points: 25.0
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Art Direction - Campaign Points: 25.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Utility Points: 25.0
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Promotional / Collateral / Promotional Items - Single or Campaign Points: 25.0
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel Points: 25.0
Brutal Cut Agency: Weber Shandwick / London Client: Action Aid UK Category: Influencer Marketing / Multi-Channel Points: 25.0
We're The Superhumans Agency: 4Creative / London + Blink / London Client: Channel 4 / Rio Paralympics Category: Craft - Direction / Direction - Single Points: 25.0
#MYNEOLABEL Agency: iris / London Client: adidas neo Category: Online Advertising / Interactive Video Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Ambient / Immersive / Virtual Reality (VR) Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation Points: 15.0
Give the Rainbow Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Integrated Branding Points: 15.0
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online Films & Video / Long Form - Single Points: 15.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology Points: 15.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Use of Technology / Physical Product & Mobile Integration Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London Client: Google Arts & Culture Category: Craft / Visual Effects / Animation Points: 15.0
Sound Skills Agency: WCRS / London Client: The Royal Air Force Category: Craft / Music / Sound Points: 15.0
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign Points: 15.0
Escobar Frequency Agency: AKQA / São Paulo Client: Netflix Category: Online / Brand or Product Integration into Storyline Points: 15.0
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Direction / Direction - Single Points: 15.0
Blood Agency: AMVBBDO / London Client: SCA Bodyform Category: Craft - Cinematography / Cinematography - Single Points: 15.0
Still The Most Shocking Second A Day Agency: Factory / London + Don't Panic / London + Stink / London Client: Save The Children Category: Craft - Sound Design / Sound Design - Single Points: 15.0
Kolshik Agency: FancyShot/VersusPictures/GreatGuns Client: Leningrad Category: Music Videos Points: 10.0
Project Literacy Agency: FCB Inferno / London Client: Pearson Category: Craft / Animation - Campaign Points: 10.0
Romance Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London Client: Mars - Skittles Category: Television / Short Form - Single Points: 10.0
Buster The Boxer Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London Client: John Lewis Category: Television / Long Form - Single Points: 10.0
Sea Hero Quest Agency: Saatchi & Saatchi / London + BUF / Paris Client: Deutsche Telekom Category: Gaming Points: 10.0
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Mobile / User Experience Points: 10.0
Project Bloks Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel Points: 10.0
Come Together Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Craft - Cinematography / Cinematography - Single Points: 10.0
Tiger In Suburbia Agency: J. Walter Thompson / London Client: WWF Category: Craft - Visual Effects / Visual Effects - Single Points: 10.0
Alien Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London Client: Volkswagen Category: Craft - Visual Effects / Visual Effects - Single Points: 10.0
Hippeas - Give Peas A Chance Agency: jones knowles ritchie / London Client: Green Park Holdings Inc Category: Branding / Identity System Points: 5.0
Domino's - The Domino Effect Agency: jones knowles ritchie / London Client: Domino's Pizza Group Ltd Category: Packaging / Mass-market Points: 5.0
Sir David Attenborough’s Story of Life Agency: AKQA / London + BBC Worldwide / London Client: BBC Worldwide Category: Digital / App Design Points: 5.0
Nike Football Pro Genius Agency: AKQA / London Client: Nike Football Category: Digital / Game Design Points: 5.0
Doors Of Thrones Agency: Publicis / London Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series Points: 5.0
Level Kids Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces Points: 5.0
MARS Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills Client: National Geographic Category: Motion Graphics / Title Sequences Points: 5.0
Monster Stains Agency: Ogilvy & Mather / London Client: Unilever Category: Craft / Animation - Single or Series Points: 5.0
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Self-Promotion Points: 5.0
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive Points: 5.0
Human Made Stories Agency: Valenstein & Fatt / London Client: Volvo Category: Broadcast / Short Form - Campaign Points: 5.0
Audi - The Comeback Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg Client: Audi Category: Online / Short Form - Single Points: 5.0
Motability Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign Points: 5.0

Volvo Cars

Roam Delivery

Digital Product

2017 Intellectual Property Gold Pencil

75.0

Channel 4 / Rio Paralympics

We're The Superhumans

Television / Long Form - Single

2017 Film Gold Pencil

75.0

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Gold Pencil

75.0

Deutsche Telekom

Sea Hero Quest

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Gold Pencil

25.0

Change Please and the Big Issue

Change Please

Physical Product

2017 Intellectual Property Gold Pencil

25.0

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Use of Technology / Virtual Reality (VR)

2017 Responsive Environments Gold Pencil

25.0

Mars - Skittles

Give the Rainbow

Craft / Art Direction - Campaign

2017 Cross-Platform Gold Pencil

25.0

Volvo Cars

Roam Delivery

Utility

2017 Mobile Gold Pencil

25.0

Mars - Skittles

Give the Rainbow

Promotional / Collateral / Promotional Items - Single or Campaign

2017 Print & Outdoor Gold Pencil

25.0

Deutsche Telekom

Sea Hero Quest

Innovation in UX / UI / Single Channel

2017 UX / UI Gold Pencil

25.0

Action Aid UK

Brutal Cut

Influencer Marketing / Multi-Channel

2017 Social Influencer Marketing Gold Pencil

25.0

Channel 4 / Rio Paralympics

We're The Superhumans

Craft - Direction / Direction - Single

2017 Moving Image Craft Gold Pencil

25.0

adidas neo

#MYNEOLABEL

Online Advertising / Interactive Video

2017 Interactive Silver Pencil

15.0

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Ambient / Immersive / Virtual Reality (VR)

2017 Interactive Silver Pencil

15.0

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

2017 Interactive Silver Pencil

15.0

Mars - Skittles

Give the Rainbow

Integrated Branding

2017 Cross-Platform Silver Pencil

15.0

H&M

Come Together

Online Films & Video / Long Form - Single

2017 Film Silver Pencil

15.0

Volvo Cars

Roam Delivery

Use of Technology

2017 Mobile Silver Pencil

15.0

Volvo Cars

Roam Delivery

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Silver Pencil

15.0

Google Arts & Culture

Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan

Craft / Visual Effects / Animation

2017 Mobile Silver Pencil

15.0

The Royal Air Force

Sound Skills

Craft / Music / Sound

2017 Mobile Silver Pencil

15.0

Tourism Ireland

Doors Of Thrones

Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign

2017 Print & Outdoor Silver Pencil

15.0

Netflix

Escobar Frequency

Online / Brand or Product Integration into Storyline

2017 Radio Silver Pencil

15.0

H&M

Come Together

Craft - Direction / Direction - Single

2017 Moving Image Craft Silver Pencil

15.0

SCA Bodyform

Blood

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Silver Pencil

15.0

Save The Children

Still The Most Shocking Second A Day

Craft - Sound Design / Sound Design - Single

2017 Moving Image Craft Silver Pencil

15.0

Leningrad

Kolshik

Music Videos

2017 Branded Entertainment Bronze Pencil

10.0

Pearson

Project Literacy

Craft / Animation - Campaign

2017 Cross-Platform Bronze Pencil

10.0

Mars - Skittles

Romance

Television / Short Form - Single

2017 Film Bronze Pencil

10.0

John Lewis

Buster The Boxer

Television / Long Form - Single

2017 Film Bronze Pencil

10.0

Deutsche Telekom

Sea Hero Quest

Gaming

2017 Mobile Bronze Pencil

10.0

BBC Worldwide

Sir David Attenborough’s Story of Life

Mobile / User Experience

2017 UX / UI Bronze Pencil

10.0

Google

Project Bloks

Cross-Channel / Digital / Physical Cross-Channel

2017 UX / UI Bronze Pencil

10.0

H&M

Come Together

Craft - Cinematography / Cinematography - Single

2017 Moving Image Craft Bronze Pencil

10.0

WWF

Tiger In Suburbia

Craft - Visual Effects / Visual Effects - Single

2017 Moving Image Craft Bronze Pencil

10.0

Volkswagen

Alien

Craft - Visual Effects / Visual Effects - Single

2017 Moving Image Craft Bronze Pencil

10.0

Green Park Holdings Inc

Hippeas - Give Peas A Chance

Branding / Identity System

2017 Design Merit Award

5.0

Domino's Pizza Group Ltd

Domino's - The Domino Effect

Packaging / Mass-market

2017 Design Merit Award

5.0

BBC Worldwide

Sir David Attenborough’s Story of Life

Digital / App Design

2017 Design Merit Award

5.0

Nike Football

Nike Football Pro Genius

Digital / Game Design

2017 Design Merit Award

5.0

Tourism Ireland

Doors Of Thrones

Immersive / Environmental / Ambient Media - Series

2017 Design Merit Award

5.0

Chalhoub Group

Level Kids

Immersive / Environmental / Indoor Spaces

2017 Design Merit Award

5.0

National Geographic

MARS

Motion Graphics / Title Sequences

2017 Design Merit Award

5.0

Unilever

Monster Stains

Craft / Animation - Single or Series

2017 Design Merit Award

5.0

Change Please and the Big Issue

Change Please

Self-Promotion

2017 Interactive Merit Award

5.0

Volvo Cars

Roam Delivery

Innovation in Interactive / Ambient / Immersive

2017 Interactive Merit Award

5.0

Volvo

Human Made Stories

Broadcast / Short Form - Campaign

2017 Branded Entertainment Merit Award

5.0

Audi

Audi - The Comeback

Online / Short Form - Single

2017 Branded Entertainment Merit Award

5.0

Volkswagen

Motability

Online / Short Form - Campaign

2017 Branded Entertainment Merit Award

5.0

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