The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single Points: 75.0
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building Points: 75.0
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel Points: 25.0
Ostrich Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Animation / Single Points: 25.0
Trash Isles Agency: AMVBBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations Points: 25.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign Points: 25.0
Nothing Beats a Londoner Agency: Wieden+Kennedy / London Client: Nike Category: Online Films & Video / Long Form - Single Points: 25.0
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Time Based Arts / London Client: Nike Category: Cinema Advertising Points: 25.0
CLOWNS Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Cinema Advertising Points: 25.0
CLOWNS Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Television / Long Form - Single Points: 25.0
Ash to Art Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D Points: 25.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product Points: 25.0
More Than A Game Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London Client: FIFA Category: Innovation in Interactive / Gaming Points: 25.0
More Than A Game Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London Client: FIFA Category: Gaming Points: 25.0
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Moving Image / Single Points: 25.0
CARPOS® evoo Par Excellence Agency: Panos Tsakiris / London Client: CARPOS Category: Packaging / Specialty Points: 25.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding Points: 25.0
#MoreThanARefugee Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel Points: 15.0
Nothing Beats A Londoner Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London Client: Nike Category: Craft - Sound Design / Single Points: 15.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building Points: 15.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building Points: 15.0
Nothing Beats a Londoner Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign Points: 15.0
Code Severe Agency: AMVBBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast Points: 15.0
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single Points: 15.0
Xbox Design Lab Originals: The Fanchise Model Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content Points: 15.0
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR) Points: 15.0
Music in the Mind- Human Made Stories Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single Points: 15.0
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online Points: 15.0
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars. Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel Points: 10.0
Fall Fashion Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign Points: 10.0
Volvo XC40 - Things Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden Client: Volvo Category: Craft - Sound Design / Single Points: 10.0
BBC One - The Supporting Act Agency: BBC Creative / London Client: BBC Category: Craft - Animation / Single Points: 10.0
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Brand Voice Points: 10.0
The Hunger Spotter Agency: AMVBBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content Points: 10.0
Magenta Unleashed Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR) Points: 10.0
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology Points: 10.0
Qibla Finder Agency: Google Brand Studio / London Client: Google Brand Studio Category: Utility Points: 10.0
The Gene Project Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Online Films & Video / Long Form - Single Points: 10.0
It's perfectly normal. Until it's Kwiffed Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign Points: 10.0
Alexa Loses her Voice Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single Points: 10.0
Sea Hero Quest - Virtual Reality Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR) Points: 10.0
Making Gut Health Digestible Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Branding / Identity System Points: 10.0
Bandido — disrupting the Californian coffee scene. Agency: Magpie Studio / London Client: Bandido Coffee Co Category: Branding / Logo Points: 10.0
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding Points: 10.0
One Breath Agency: AMVBBDO / London + RSA Fims / London + Grand Central / London + MPC / London Client: J & J Nicorette Category: Film / Long Form Points: 2.0
#Blood Normal Agency: AMVBBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form Points: 2.0
Give Nothing to Psoriasis Campaign Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form Points: 2.0
Mark’s Story Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional Points: 2.0
Tradesman's Suncream Agency: iris Worldwide / London Client: Wickes Category: Packaging Points: 2.0
Mark’s Story Agency: McCann Health / London Client: GSK Category: Branded Content Points: 2.0

Samsung

Ostrich

Craft - Visual Effects / Single

2018 Moving Image Craft Gold Pencil

75.0

LADbible & Plastic Ocean

Trash Isles

Social Engagement / Community Building

2018 Social Media Gold Pencil

75.0

FIFA

More Than A Game

Influencer Marketing / Multi-Channel

2018 Social Influencer Marketing Gold Pencil

25.0

Samsung

Ostrich

Craft - Animation / Single

2018 Moving Image Craft Gold Pencil

25.0

LADbible & Plastic Ocean

Trash Isles

Innovation in Public Relations

2018 Public Relations Green

25.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Campaign

2018 Print & Outdoor Gold Pencil

25.0

Nike

Nothing Beats a Londoner

Online Films & Video / Long Form - Single

2018 Film Gold Pencil

25.0

Nike

Nothing Beats a Londoner

Cinema Advertising

2018 Film Gold Pencil

25.0

AUDI

CLOWNS

Cinema Advertising

2018 Film Gold Pencil

25.0

AUDI

CLOWNS

Television / Long Form - Single

2018 Film Gold Pencil

25.0

Glasgow School of Art

Ash to Art

Experimental / Internal Projects / R&D

2018 Intellectual Property Gold Pencil

25.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Digital & Physical Product

2018 Intellectual Property Gold Pencil

25.0

FIFA

More Than A Game

Innovation in Interactive / Gaming

2018 Interactive Gold Pencil

25.0

FIFA

More Than A Game

Gaming

2018 Interactive Gold Pencil

25.0

The Gut Stuff

Making Gut Health Digestible

Moving Image / Single

2018 Design Gold Pencil

25.0

CARPOS

CARPOS® evoo Par Excellence

Packaging / Specialty

2018 Design Gold Pencil

25.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Integrated Branding

2018 Cross-Platform Gold Pencil

25.0

YouTube / International Rescue Committee

#MoreThanARefugee

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Silver Pencil

15.0

Nike

Nothing Beats A Londoner

Craft - Sound Design / Single

2018 Moving Image Craft Silver Pencil

15.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Community Building

2018 Public Relations Silver Pencil

15.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

Social Engagement / Community Building

2018 Social Media Silver Pencil

15.0

Nike

Nothing Beats a Londoner

Branded Social Post / Campaign

2018 Social Media Silver Pencil

15.0

National Counter Terrorism Police

Code Severe

Online / Branded Podcast

2018 Radio Silver Pencil

15.0

Marmite

The Gene Project

Television / Long Form - Single

2018 Film Silver Pencil

15.0

Microsoft

Xbox Design Lab Originals: The Fanchise Model

User-Generated Content

2018 Branded Entertainment Silver Pencil

15.0

Deutsche Telekom

Magenta Unleashed

Experiential / Augmented Reality (AR)

2018 Branded Entertainment Silver Pencil

15.0

Volvo UK

Music in the Mind- Human Made Stories

Broadcast / Long Form - Single

2018 Branded Entertainment Silver Pencil

15.0

Essity Libresse Bodyform

#Blood Normal

Integrated Branding / Integrated Online

2018 Cross-Platform Silver Pencil

15.0

Samsung

Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Bronze Pencil

10.0

H&M

Fall Fashion

Craft - Use of Music / Licensed / Adapted Music - Single or Campaign

2018 Moving Image Craft Bronze Pencil

10.0

Volvo

Volvo XC40 - Things

Craft - Sound Design / Single

2018 Moving Image Craft Bronze Pencil

10.0

BBC

BBC One - The Supporting Act

Craft - Animation / Single

2018 Moving Image Craft Bronze Pencil

10.0

Essity Libresse Bodyform

#Blood Normal

Brand Voice

2018 Public Relations Bronze Pencil

10.0

Mars Confectionery Snickers

The Hunger Spotter

Custom Content

2018 Radio Bronze Pencil

10.0

Deutsche Telekom

Magenta Unleashed

Use of Technology / Augmented Reality (AR)

2018 Mobile Bronze Pencil

10.0

Google Brand Studio

Qibla Finder

Use of Technology

2018 Mobile Bronze Pencil

10.0

Google Brand Studio

Qibla Finder

Utility

2018 Mobile Bronze Pencil

10.0

Marmite

The Gene Project

Online Films & Video / Long Form - Single

2018 Film Bronze Pencil

10.0

Kwiff

It's perfectly normal. Until it's Kwiffed

Television / Long Form - Campaign

2018 Film Bronze Pencil

10.0

Amazon

Alexa Loses her Voice

Television / Long Form - Single

2018 Film Bronze Pencil

10.0

Deutsche Telekom

Sea Hero Quest - Virtual Reality

Experiential / Virtual Reality (VR)

2018 Interactive Bronze Pencil

10.0

The Gut Stuff

Making Gut Health Digestible

Branding / Identity System

2018 Design Bronze Pencil

10.0

Bandido Coffee Co

Bandido — disrupting the Californian coffee scene.

Branding / Logo

2018 Design Bronze Pencil

10.0

Essity Libresse Bodyform

#Blood Normal

Integrated Branding

2018 Cross-Platform Bronze Pencil

10.0

J & J Nicorette

One Breath

Film / Long Form

2018 Health, Wellness & Pharma Merit Award

2.0

Essity Libresse Bodyform

#Blood Normal

Film / Long Form

2018 Health, Wellness & Pharma Merit Award

2.0

LEO Pharma

Give Nothing to Psoriasis Campaign

Film / Long Form

2018 Health, Wellness & Pharma Merit Award

2.0

GSK

Mark’s Story

Direct Marketing / Print - Flat & Dimensional

2018 Health, Wellness & Pharma Merit Award

2.0

Wickes

Tradesman's Suncream

Packaging

2018 Health, Wellness & Pharma Merit Award

2.0

GSK

Mark’s Story

Branded Content

2018 Health, Wellness & Pharma Merit Award

2.0

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