The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Christmas by John Lewis & Partners Agency: John Lewis & Partners / London + adam&eveDDB / London Client: John Lewis & Partners Category: Penta Pencil Points: 75.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Real-Time Points: 75.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Branded Content Points: 75.0
#TrollingIsUgly Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Influencer Marketing / Single Channel Points: 75.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital Product Points: 75.0
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London + Dean Brown / London Client: Google Arts and Culture Category: Creative Use of Data / Real-Time Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness / Single Country or Region Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Effectiveness Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Public Relations Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out of Home / Health & Wellness Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Immersive / Events Points: 25.0
The Boy & The Piano Agency: MPC / London + adam&eveDDB / London + Academy Films / London Client: John Lewis & Partners Category: Craft - Visual Effects / Single Points: 25.0
First Christmas Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London Client: Erste Group Bank AG Category: Craft - Animation / Single Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Events & Experiential Points: 25.0
Draw to Art Agency: Google Creative Lab / London + Kyle McDonald / London Client: Google Arts and Culture Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft Points: 25.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Animation Points: 25.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Out-of-Home / Dynamic Billboards & Transit Points: 25.0
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Cinema Advertising Points: 25.0
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Online Films & Video / Long Form - Single Points: 25.0
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Television & VOD / Long Form - Single Points: 25.0
Bohemian Rhapsody Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London Client: John Lewis & Partners / Waitrose & Partners Category: Long Form Video / Single Points: 25.0
BBC Two Rebrand Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Moving Image / Series Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Experiential / Environmental / Out of Home - Single Points: 25.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Data Visualization / Static or Dynamic Points: 25.0
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Film / Health & Wellness Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music Points: 15.0
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single Points: 15.0
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Direction / Single Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft / Use of Visuals Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single Points: 15.0
Reversible Poetry Agency: McCann / Bristol + McCann / Birmingham Client: Refuge - Lisa King Category: Craft / Writing Points: 15.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Online Films & Video / Long Form - Single Points: 15.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive Points: 15.0
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Moving Image / Single Points: 15.0
Project 84 Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Creative Use of Data / Data Visualization Points: 10.0
bloodnormal Agency: AMVBBDO / London + Ketchum / LONDON Client: Essity Category: Creative Effectiveness / Multi-Country or Global Points: 10.0
FCK Agency: Mother / London + Blue449 / London + Freuds / London Client: KFC Category: Creative Effectiveness Points: 10.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Health & Wellness Points: 10.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Digital / Use of Technology Points: 10.0
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Products Points: 10.0
Let Me Talk Agency: Iris / London + Sweetshop / London Client: SANE Category: Influencer Marketing / Single Channel Points: 10.0
Pride In London - Somewhere Over The Rainbow Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London Client: Pride Category: Craft - Use of Music / Licensed / Adapted Music Points: 10.0
The Seven Worlds Agency: MPC / London + DDB / Paris + RSA Films / London + 75 / Paris Client: Hennessy Category: Craft - Visual Effects / Single Points: 10.0
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London + MPC / London Client: John Lewis & Partners Category: Craft - Cinematography / Single Points: 10.0
Great Shows Stay With You Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London Client: Amazon Prime Video Category: Craft - Writing / Campaign Points: 10.0

John Lewis & Partners

Christmas by John Lewis & Partners

Penta Pencil

2019 Penta Pencil Penta

75.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

75.0

Essity

Viva La Vulva

Branded Content

2019 Health, Wellness & Pharma Gold Pencil

75.0

The Cybersmile Foundation

#TrollingIsUgly

Influencer Marketing / Single Channel

2019 Social Influencer Marketing Gold Pencil

75.0

Huawei

Story Sign

Digital Product

2019 Intellectual Property Gold Pencil

75.0

Google Arts and Culture

Draw to Art

Creative Use of Data / Real-Time

2019 Creative Use of Data Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Creative Effectiveness

2019 Creative Effectiveness Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Public Relations

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Out of Home / Health & Wellness

2019 Health, Wellness & Pharma Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Experiential / Immersive / Events

2019 Health, Wellness & Pharma Gold Pencil

25.0

John Lewis & Partners

The Boy & The Piano

Craft - Visual Effects / Single

2019 Moving Image Craft Gold Pencil

25.0

Erste Group Bank AG

First Christmas

Craft - Animation / Single

2019 Moving Image Craft Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Events & Experiential

2019 Public Relations Gold Pencil

25.0

Google Arts and Culture

Draw to Art

Craft - Innovation in Digital Craft / Innovation in Digital Craft

2019 Digital Craft Gold Pencil

25.0

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Animation

2019 Digital Craft Gold Pencil

25.0

Microsoft / Xbox

Football Decoded

Out-of-Home / Dynamic Billboards & Transit

2019 Print & Outdoor Gold Pencil

25.0

John Lewis & Partners

The Boy & The Piano

Cinema Advertising

2019 Film Gold Pencil

25.0

John Lewis & Partners

The Boy & The Piano

Online Films & Video / Long Form - Single

2019 Film Gold Pencil

25.0

John Lewis & Partners

The Boy & The Piano

Television & VOD / Long Form - Single

2019 Film Gold Pencil

25.0

John Lewis & Partners / Waitrose & Partners

Bohemian Rhapsody

Long Form Video / Single

2019 Branded Entertainment Gold Pencil

25.0

BBC Two

BBC Two Rebrand

Moving Image / Series

2019 Design Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Experiential / Environmental / Out of Home - Single

2019 Design Gold Pencil

25.0

CALM - Campaign Against Living Miserably

Project 84

Data Visualization / Static or Dynamic

2019 Design Gold Pencil

25.0

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

2019 Creative Use of Data Silver Pencil

15.0

Essity

Viva La Vulva

Film / Health & Wellness

2019 Health, Wellness & Pharma Silver Pencil

15.0

Essity

Viva La Vulva

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Silver Pencil

15.0

Three

Phones Are Good

Craft - Sound Design / Single

2019 Moving Image Craft Silver Pencil

15.0

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

2019 Moving Image Craft Silver Pencil

15.0

Essity

Viva La Vulva

Craft - Visual & Audio Craft / Music

2019 Digital Craft Silver Pencil

15.0

Essity

Viva La Vulva

Craft / Use of Visuals

2019 Social Media Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Spaces & Immersive / Brand Installations

2019 Experiential & Immersive Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Out-of-Home / Experiential & Installations - Single

2019 Print & Outdoor Silver Pencil

15.0

Refuge - Lisa King

Reversible Poetry

Craft / Writing

2019 Mobile Silver Pencil

15.0

Huawei

Story Sign

Utility

2019 Mobile Silver Pencil

15.0

Essity

Viva La Vulva

Online Films & Video / Long Form - Single

2019 Film Silver Pencil

15.0

Huawei

Story Sign

Innovation in Interactive

2019 Interactive & Online Silver Pencil

15.0

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

2019 Interactive & Online Silver Pencil

15.0

Essity

Viva La Vulva

Moving Image / Single

2019 Design Silver Pencil

15.0

CALM - Campaign Against Living Miserably

Project 84

Creative Use of Data / Data Visualization

2019 Creative Use of Data Bronze Pencil

10.0

Essity

bloodnormal

Creative Effectiveness / Multi-Country or Global

2019 Creative Effectiveness Bronze Pencil

10.0

KFC

FCK

Creative Effectiveness

2019 Creative Effectiveness Bronze Pencil

10.0

Huawei

Story Sign

Innovation in Health & Wellness

2019 Health, Wellness & Pharma Bronze Pencil

10.0

Huawei

Story Sign

Digital / Use of Technology

2019 Health, Wellness & Pharma Bronze Pencil

10.0

Huawei

Story Sign

Products

2019 Health, Wellness & Pharma Bronze Pencil

10.0

SANE

Let Me Talk

Influencer Marketing / Single Channel

2019 Social Influencer Marketing Bronze Pencil

10.0

Pride

Pride In London - Somewhere Over The Rainbow

Craft - Use of Music / Licensed / Adapted Music

2019 Moving Image Craft Bronze Pencil

10.0

Hennessy

The Seven Worlds

Craft - Visual Effects / Single

2019 Moving Image Craft Bronze Pencil

10.0

John Lewis & Partners

The Boy & The Piano

Craft - Cinematography / Single

2019 Moving Image Craft Bronze Pencil

10.0

Amazon Prime Video

Great Shows Stay With You

Craft - Writing / Campaign

2019 Moving Image Craft Bronze Pencil

10.0

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