The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign Points: 90.00
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single Points: 45.00
#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data Points: 45.00
#painstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling Points: 45.00
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single Points: 45.00
#wombstories Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Sound Design Points: 33.75
This Girl Can Agency: FCB Inferno / London + Partizan / London Client: Sport England Category: Fusion Pencil Points: 30.00
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown Points: 15.00
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign Points: 15.00
Wildly. Deliciously. Organic. Agency: Factory / London Client: Green & Blacks Category: Sound Design Points: 15.00
Whatever It Takes Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting Points: 15.00
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single Points: 15.00
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform Points: 15.00
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness Points: 15.00
Festive Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single Points: 15.00
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single Points: 15.00
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce Points: 15.00
The Black Plaque Project Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding Points: 15.00
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Goals for Sustainable Development Points: 7.50
See The Unseen Agency: Factory / London Client: Volkswagen Category: Sound Editing Points: 7.00
Raising Profiles Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown Points: 7.00
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Points: 7.00
Don't Get Sidetracked. Get Setapp. Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series Points: 7.00
Snake Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single Points: 7.00
#wombpainstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation Points: 7.00
Shot on iPhone 11 Pro—Hermitage Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic Points: 7.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series Points: 5.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit Points: 5.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown Points: 5.00
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Community Building Points: 3.75
A Career-Limiting Campaign Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series Points: 3.75
H&M Looop Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive Points: 3.75
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Digital Design Points: 3.75
THE UNCENSORED LIBRARY Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Games Points: 3.75
Saylists Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Craft / Use of Music Points: 3.50
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign Points: 3.00
The Black Plaque Project Agency: Havas / London + Havas Media Group / London Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations Points: 3.00
The Show Must Go On Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song Points: 3.00
Nobody Is Normal Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Use of Licensed Music Points: 3.00
The ‘Design For Everyone’ Campaign Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product Points: 3.00
Nobody Is Normal Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single Points: 3.00
The Illegal Blood Bank Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Creative Effectiveness / Non-Profit / Charity Points: 3.00
#wombstories Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver Points: 3.00
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Craft / Use of Visuals Points: 2.33
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Active Engagement / Call to Action Points: 2.33
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Billboards & Transit / Series Points: 2.33
Tipping Point Agency: Machine / London + DDB / Paris + Pinkman.tv / Paris Client: Ubisoft Category: Sound Mixing Points: 2.33
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Casting Points: 2.33
Courage is Beautiful Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Television & VOD / Short Form - Single Points: 2.33
Enjoy Before Returning Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Customer Experience / CX Points: 2.33

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding Campaign

2021 Integrated Gold Pencil

90.00

Essity Bodyform/Libresse

#wombstories

Animation / Single

2021 Moving Image Craft Gold Pencil

45.00

Essity Bodyform/Libresse

#painstories

Creative Use of Data

2021 Digital Craft Gold Pencil

45.00

Essity Bodyform/Libresse

#painstories

Storytelling

2021 Creative Use of Data Gold Pencil

45.00

Essity Bodyform/Libresse

#wombstories

Long Form Video / Single

2021 Branded Entertainment Gold Pencil

45.00

Essity Bodyform/Libresse

#wombstories

Sound Design

2021 Music & Sound Craft Gold Pencil

33.75

Sport England

This Girl Can

Fusion Pencil

2021 Fusion Pencil Fusion Pencil

30.00

The Big Issue & LinkedIn

Raising Profiles

Innovation & Transformation / Innovation in Lockdown

2021 Social Media Gold Pencil

15.00

Essity Bodyform/Libresse

#wombpainstories

Integrated PR Campaign

2021 Public Relations Gold Pencil

15.00

Green & Blacks

Wildly. Deliciously. Organic.

Sound Design

2021 Music & Sound Craft Gold Pencil

15.00

Macmillan Cancer Support

Whatever It Takes

Casting

2021 Moving Image Craft Gold Pencil

15.00

Burberry

Festive

Direction / Single

2021 Moving Image Craft Gold Pencil

15.00

Essity Bodyform/Libresse

#wombpainstories

Online Community / Platform

2021 Interactive & Online Gold Pencil

15.00

Essity Bodyform/Libresse

#wombstories

Film / Health & Wellness

2021 Health, Wellness & Pharma Gold Pencil

15.00

Burberry

Festive

Online Films & Video / Long Form - Single

2021 Film Gold Pencil

15.00

Essity Bodyform/Libresse

#wombstories

Online Films & Video / Long Form - Single

2021 Film Gold Pencil

15.00

The Big Issue & LinkedIn

Raising Profiles

Digital & Online / Ecommerce

2021 Direct Marketing Gold Pencil

15.00

Nubian Jak Community Trust

The Black Plaque Project

Spatial Design / Wayfinding

2021 Design Gold Pencil

15.00

Reporters Without Borders

THE UNCENSORED LIBRARY

Goals for Sustainable Development

2021 Sustainable Development Pencil SDG Pencil

7.50

Volkswagen

See The Unseen

Sound Editing

2021 Music & Sound Craft Silver Pencil

7.00

The Big Issue & LinkedIn

Raising Profiles

Innovation & Transformation / Innovation in Lockdown

2021 Interactive & Online Silver Pencil

7.00

Essity Bodyform/Libresse

#wombpainstories

Integrated Branding

2021 Health, Wellness & Pharma Silver Pencil

7.00

Setapp

Don't Get Sidetracked. Get Setapp.

Online Films & Video / Long Form - Series

2021 Film Silver Pencil

7.00

Setapp

Snake

Online Films & Video / Long Form - Single

2021 Film Silver Pencil

7.00

Essity Bodyform/Libresse

#wombpainstories

Craft / Animation

2021 Design Silver Pencil

7.00

Apple, Inc.

Shot on iPhone 11 Pro—Hermitage

Full Length Video / Single or Series / Episodic

2021 Branded Entertainment Silver Pencil

7.00

Unilever / Dove

Courage is Beautiful

Magazine / Series

2021 Print Gold Pencil

5.00

Unilever / Dove

Courage is Beautiful

Out of Home / Billboards & Transit

2021 Direct Marketing Gold Pencil

5.00

Unilever / Dove

Courage is Beautiful

Innovation & Transformation / Innovation in Lockdown

2021 Branded Entertainment Gold Pencil

5.00

Reporters Without Borders

THE UNCENSORED LIBRARY

Community Building

2021 Public Relations Gold Pencil

3.75

Global Women

A Career-Limiting Campaign

Television & VOD / Short Form - Series

2021 Film Gold Pencil

3.75

H&M

H&M Looop

Spatial Design / Experiential & Immersive

2021 Design Gold Pencil

3.75

Reporters Without Borders

THE UNCENSORED LIBRARY

Digital Design

2021 Design Gold Pencil

3.75

Reporters Without Borders

THE UNCENSORED LIBRARY

Games

2021 Branded Entertainment Gold Pencil

3.75

Warner Music Group

Saylists

Craft / Use of Music

2021 Radio & Audio Silver Pencil

3.50

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Integrated PR Campaign

2021 Public Relations Bronze Pencil

3.00

Nubian Jak Community Trust

The Black Plaque Project

Experiential & Installations / Brand Installations

2021 Out of Home Bronze Pencil

3.00

Amazon

The Show Must Go On

Music Adaptation / Song

2021 Music & Sound Craft Bronze Pencil

3.00

Childline

Nobody Is Normal

Use of Licensed Music

2021 Music & Sound Craft Bronze Pencil

3.00

Royal National Institute of Blind People (RNIB)

The ‘Design For Everyone’ Campaign

Physical Product

2021 IP & Products Bronze Pencil

3.00

Childline

Nobody Is Normal

Online Films & Video / Long Form - Single

2021 Film Bronze Pencil

3.00

LADbible Group

The Illegal Blood Bank

Creative Effectiveness / Non-Profit / Charity

2021 Creative Effectiveness Bronze Pencil

3.00

Essity Bodyform/Libresse

#wombstories

Cultural Driver

2021 Cultural Driver Bronze Pencil

3.00

Unilever / Dove

Courage is Beautiful

Craft / Use of Visuals

2021 Social Media Silver Pencil

2.33

Diesel

Enjoy Before Returning

Active Engagement / Call to Action

2021 Social Media Silver Pencil

2.33

Unilever / Dove

Courage is Beautiful

Billboards & Transit / Series

2021 Out of Home Silver Pencil

2.33

Ubisoft

Tipping Point

Sound Mixing

2021 Music & Sound Craft Silver Pencil

2.33

Unilever / Dove

Courage is Beautiful

Casting

2021 Moving Image Craft Silver Pencil

2.33

Unilever / Dove

Courage is Beautiful

Television & VOD / Short Form - Single

2021 Film Silver Pencil

2.33

Diesel

Enjoy Before Returning

Customer Experience / CX

2021 Experiential & Immersive Silver Pencil

2.33

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