The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Utah, San Antonio, LA Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 75.0
Heroes / Mr. Really Bad Toupe Wearer Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single Points: 25.0
Baby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single Points: 25.0
Ambulate Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 25.0
Circumvolve Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 25.0
Lettuce Girl Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign Points: 25.0
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 25.0
Reading the Paper, 2001 Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single Points: 25.0
MacSomething, Obscure Pale Ale, Some French WIne Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign Points: 25.0
MANSON Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single Points: 25.0
Virgin Amenity Kit Agency: Turner Duckworth / San Francisco Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign Points: 25.0
beldings call for entries Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion Points: 15.0
Heroes / Mr. Pickled Pigs Feet Eater... Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single Points: 15.0
Recording Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single Points: 15.0
AMBULATE, AQUEOUS, CIRCUMVOLVE Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign Points: 15.0
Rise up and flee Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 15.0
Supermarket, Prom, Bedroom Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 15.0
SWASTIKA Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single Points: 15.0
Loneliest Place on earth Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single Points: 15.0
Consolidated Paper Promo Agency: Cahan & Associates / San Francisco Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure Points: 15.0
Superdrug Gloves Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging Points: 15.0
Doctors Without Borders Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign Points: 15.0
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign Points: 10.0
Heroes / Mr. Chinese Food Delivery Agency: DDB Chicago / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single Points: 10.0
India, China, Turkey Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 10.0
Doggie Dad Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget Points: 10.0
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign Points: 10.0
Jumper Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign Points: 10.0
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 10.0
Out of Order Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single Points: 10.0
MacSomething Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single Points: 10.0
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign Points: 10.0
Ball of Lies Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single Points: 10.0
Tazo Full Leaf Tea 2 Ounces Bricks Agency: Sandstrom Design / Portland Client: Tazo Category: Package Design / Product Packaging: Campaign Points: 10.0
Safety First : Bear, Bunny, Squirrel, Bird Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign Points: 10.0
Safety First: Bear Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single Points: 10.0
Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
Agency: GSD&M / Austin Client: Harry Knowles Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
Agency: Young & Rubicam / Chicago Client: Checkered Past Records Category: Collateral Advertising / Collateral Posters: Single Points: 5.0
Agency: The Richards Group / Dallas Client: The Richards Group Category: Collateral Advertising / Collateral: Self-Promotion Points: 5.0
Agency: GSD&M / Austin Client: US Weekly Category: Consumer Radio / Consumer Radio: Campaign Points: 5.0
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Agency: Goodby Silverstein & Partners / San Francisco Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Agency: GSD&M / Austin Client: Land Rover North America Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Consumer Radio / Consumer Radio: Single Points: 5.0
Agency: Wieden + Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Campaign Points: 5.0
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign Points: 5.0
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television :20 and Under: Single Points: 5.0

Fox Sports

Utah, San Antonio, LA

Consumer Television / Consumer Television :30/:25 Campaign

2001 Advertising Gold Pencil

75.0

Anheuser Busch Inc. Bud Light

Heroes / Mr. Really Bad Toupe Wearer

Consumer Radio / Consumer Radio: Single

2001 Advertising Gold Pencil

25.0

Fox Sports

Baby

Consumer Television / Consumer Television :30/:25 Single

2001 Advertising Gold Pencil

25.0

American Heritage Dictionary

Ambulate

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2001 Advertising Gold Pencil

25.0

American Heritage Dictionary

Circumvolve

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2001 Advertising Gold Pencil

25.0

Volkswagen of America, Inc.

Lettuce Girl

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2001 Advertising Gold Pencil

25.0

Volkswagen of America, Inc

Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2001 Advertising Gold Pencil

25.0

The Museum of Contemporary Art

Reading the Paper, 2001

Newspaper / Newspaper 600 Lines or Less: Single

2001 Advertising Gold Pencil

25.0

Drinks.com

MacSomething, Obscure Pale Ale, Some French WIne

Newspaper / Newspaper Over 600 Lines: Campaign

2001 Advertising Gold Pencil

25.0

ACLU

MANSON

Public Service/Political / Public Service/Political Outdoor and Posters: Single

2001 Advertising Gold Pencil

25.0

Virgin Atlantic

Virgin Amenity Kit

Direct Mail / Direct Mail: Campaign

2001 Design Gold Pencil

25.0

Advertising Club of Los Angeles

beldings call for entries

Collateral Advertising / Collateral: Self-Promotion

2001 Advertising Silver Pencil

15.0

Anheuser Busch Inc. Bud Light

Heroes / Mr. Pickled Pigs Feet Eater...

Consumer Radio / Consumer Radio: Single

2001 Advertising Silver Pencil

15.0

Public Broadcasting System

Recording

Consumer Television / Consumer Television :30/:25 Single

2001 Advertising Silver Pencil

15.0

AMERICAN HERITAGE DICTIONARY

AMBULATE, AQUEOUS, CIRCUMVOLVE

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

2001 Advertising Silver Pencil

15.0

Wall Street Journal

Rise up and flee

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2001 Advertising Silver Pencil

15.0

Discovery.Com

Supermarket, Prom, Bedroom

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2001 Advertising Silver Pencil

15.0

BORDERS PERRIN NORRANDER

SWASTIKA

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

2001 Advertising Silver Pencil

15.0

Sports Illustrated

Loneliest Place on earth

Trade / Trade Color Full Page or Spread: Single

2001 Advertising Silver Pencil

15.0

Consolidated Papers

Consolidated Paper Promo

Brand and Corporate Identity / Booklet/Brochure

2001 Design Silver Pencil

15.0

Superdrug

Superdrug Gloves

Package Design / Commercial Product Packaging

2001 Design Silver Pencil

15.0

Doctors Without Borders

Doctors Without Borders

Banners / Banner - Campaign

2001 Interactive Silver Pencil

15.0

Hollywood Video

The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan

Consumer Radio / Consumer Radio: Campaign

2001 Advertising Bronze Pencil

10.0

Anheuser Busch Inc., Bud Light

Heroes / Mr. Chinese Food Delivery

Consumer Radio / Consumer Radio: Single

2001 Advertising Bronze Pencil

10.0

Fox Sports

India, China, Turkey

Consumer Television / Consumer Television :30/:25 Campaign

2001 Advertising Bronze Pencil

10.0

ESPN - NFL Preseason

Doggie Dad

Consumer Television / Consumer Television Under $50,000 Budget

2001 Advertising Bronze Pencil

10.0

WALL STREET JOURNAL

EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

2001 Advertising Bronze Pencil

10.0

Volkswagen of America Inc

Jumper

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2001 Advertising Bronze Pencil

10.0

Nike

TV Guide, Timesheet, Bar tab, Email, Credit Card Bill

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2001 Advertising Bronze Pencil

10.0

Cozone.com

Out of Order

Newspaper / Newspaper 600 Lines or Less: Single

2001 Advertising Bronze Pencil

10.0

Drinks.com

MacSomething

Newspaper / Newspaper Over 600 Lines: Single

2001 Advertising Bronze Pencil

10.0

SPORTS ILLUSTRATED

LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY

Trade / Trade B/W or Color Less Than A Page: Campaign

2001 Advertising Bronze Pencil

10.0

Advertising Club of Los Angeles

Ball of Lies

Trade / Trade Color Full Page or Spread: Single

2001 Advertising Bronze Pencil

10.0

Tazo

Tazo Full Leaf Tea 2 Ounces Bricks

Package Design / Product Packaging: Campaign

2001 Design Bronze Pencil

10.0

ESPN

Safety First : Bear, Bunny, Squirrel, Bird

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

2001 Design Bronze Pencil

10.0

ESPN

Safety First: Bear

Collateral Design / Promotional and Point-of-Purchase Posters: Single

2001 Design Bronze Pencil

10.0

Columbia Sportswear

Collateral Advertising / Collateral Posters: Single

2001 Advertising Merit Award

5.0

Harry Knowles

Collateral Advertising / Collateral Posters: Single

2001 Advertising Merit Award

5.0

Checkered Past Records

Collateral Advertising / Collateral Posters: Single

2001 Advertising Merit Award

5.0

The Richards Group

Collateral Advertising / Collateral: Self-Promotion

2001 Advertising Merit Award

5.0

US Weekly

Consumer Radio / Consumer Radio: Campaign

2001 Advertising Merit Award

5.0

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

5.0

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

5.0

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

5.0

Anheuser-Busch

Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

5.0

Land Rover North America

Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

5.0

Seattle SuperSonics

Consumer Radio / Consumer Radio: Single

2001 Advertising Merit Award

5.0

ESPN

Consumer Television / Consumer Television :20 and Under: Campaign

2001 Advertising Merit Award

5.0

Nike

Consumer Television / Consumer Television :20 and Under: Campaign

2001 Advertising Merit Award

5.0

H & R Block

Consumer Television / Consumer Television :20 and Under: Single

2001 Advertising Merit Award

5.0

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