The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding Points: 75.0
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign Points: 75.0
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign Points: 25.0
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single Points: 25.0
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single Points: 25.0
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single Points: 25.0
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single Points: 25.0
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign Points: 25.0
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 25.0
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 25.0
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign Points: 25.0
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign Points: 25.0
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign Points: 25.0
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single Points: 25.0
Annual Report Agency: Sagmeister Inc. / New York Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report Points: 25.0
ID's Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity Points: 25.0
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign Points: 25.0
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner Points: 25.0
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites Points: 25.0
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites Points: 25.0
Nike Presto Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites Points: 25.0
Phuc Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion Points: 15.0
Beautiful Mind, Men In Black 2, Lord of the Rings Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign Points: 15.0
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign Points: 15.0
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single Points: 15.0
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign Points: 15.0
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single Points: 15.0
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign Points: 15.0
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign Points: 15.0
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single Points: 15.0
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding Points: 15.0
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign Points: 15.0
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single Points: 15.0
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Points: 15.0
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 15.0
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Points: 15.0
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single Points: 15.0
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single Points: 15.0
Barber Shop Agency: la comunidad / Miami Beach Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema Points: 15.0
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign Points: 15.0
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign Points: 15.0
What would you do - PM, What would you do - RJR, What would you do - PM #2 Agency: Clarity Coverdale Fury / Minneapolis Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single Points: 15.0
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign Points: 15.0
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single Points: 15.0
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single Points: 15.0
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single Points: 15.0
Kerhonkson Agency: Think Tank 3 / New York Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage Points: 15.0
Eagle F1 Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners Points: 15.0

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

2003 Advertising Gold Pencil

75.0

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

2003 Interactive Gold Pencil

75.0

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

2003 Advertising Gold Pencil

25.0

MINI

Match

Collateral Advertising / Collateral Posters: Single

2003 Advertising Gold Pencil

25.0

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

2003 Advertising Gold Pencil

25.0

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Gold Pencil

25.0

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

2003 Advertising Gold Pencil

25.0

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

2003 Advertising Gold Pencil

25.0

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Gold Pencil

25.0

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2003 Advertising Gold Pencil

25.0

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Gold Pencil

25.0

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

2003 Advertising Gold Pencil

25.0

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

2003 Advertising Gold Pencil

25.0

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

2003 Advertising Gold Pencil

25.0

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

2003 Advertising Gold Pencil

25.0

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

2003 Advertising Gold Pencil

25.0

Zumtobel

Annual Report

Brand and Corporate Identity Design / Annual Report

2003 Design Gold Pencil

25.0

SCI FI Channel

ID's

Broadcast Design / Broadcast Design: Network Identity

2003 Design Gold Pencil

25.0

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

2003 Interactive Gold Pencil

25.0

General Electric

Pen

Beyond the Banner

2003 Interactive Gold Pencil

25.0

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2003 Interactive Gold Pencil

25.0

Nike

Nike Goddess

E-Commerce / E-Commerce B2C - Web Sites

2003 Interactive Gold Pencil

25.0

Nike

Nike Presto

Promotional Advertising / Promotional Advertising - Web Sites

2003 Interactive Gold Pencil

25.0

WONGDOODY

Phuc

Collateral Advertising / Collateral: Self-Promotion

2003 Advertising Silver Pencil

15.0

Hollywood Video

Beautiful Mind, Men In Black 2, Lord of the Rings

Consumer Radio / Consumer Radio: Campaign

2003 Advertising Silver Pencil

15.0

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

2003 Advertising Silver Pencil

15.0

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

2003 Advertising Silver Pencil

15.0

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

2003 Advertising Silver Pencil

15.0

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Silver Pencil

15.0

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

2003 Advertising Silver Pencil

15.0

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

2003 Advertising Silver Pencil

15.0

BMW of North America

BMW Films: The Hire

Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Advertising Silver Pencil

15.0

ESPN

Without Sports

Integrated Branding Campaign / Integrated Branding

2003 Advertising Silver Pencil

15.0

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

2003 Advertising Silver Pencil

15.0

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

2003 Advertising Silver Pencil

15.0

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2003 Advertising Silver Pencil

15.0

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Silver Pencil

15.0

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Silver Pencil

15.0

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Silver Pencil

15.0

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

2003 Advertising Silver Pencil

15.0

MTV

Barber Shop

Non-Broadcast / Non-Broadcast: Cinema

2003 Advertising Silver Pencil

15.0

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

2003 Advertising Silver Pencil

15.0

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

2003 Advertising Silver Pencil

15.0

Target Market

What would you do - PM, What would you do - RJR, What would you do - PM #2

Public Service/Political / Public Service/Political Radio: Single

2003 Advertising Silver Pencil

15.0

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

2003 Advertising Silver Pencil

15.0

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

2003 Advertising Silver Pencil

15.0

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

2003 Advertising Silver Pencil

15.0

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

2003 Advertising Silver Pencil

15.0

Barra + Trumbore

Kerhonkson

Environmental Design / Environmental Design: Signage

2003 Design Silver Pencil

15.0

Goodyear

Eagle F1 Web Site

Brand Gaming / Brand Gaming - Banners

2003 Interactive Silver Pencil

15.0

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