The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Next Level Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes Points: 25.0
Oasis Dig Out Your Soul - In the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single Points: 25.0
Help the Honey Bees Agency: Goodby Silverstein and Partners / San Francisco Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single Points: 25.0
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign Points: 25.0
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single Points: 25.0
WE Logo Agency: COLLINS: / New York Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only Points: 25.0
WE8 Agency: Iconologic / Atlanta Client: Coca-Cola Category: Package Design / Single Points: 25.0
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign Points: 25.0
Wario Land Shake It! Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Banners - Dynamic / Single Points: 25.0
AXE 100 Girls Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image Points: 25.0
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites Points: 25.0
Sprint NOW widget Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites Points: 25.0
GotMilk.com Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Web Sites / Corporate Image Points: 25.0
Domino's TiVo Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Web Sites / E-Commerce Points: 25.0
Nike Basketball Ballers Network Agency: R/GA / New York Client: Nike Category: Web Sites / Community-driven and social networking Points: 25.0
Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Web Sites / Blogs Points: 25.0
Hotel 626 Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online Points: 25.0
Nike Football Head2Head Agency: R/GA / New York Client: Nike Category: Branded Applications / Web Points: 25.0
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web Points: 25.0
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single Points: 25.0
Million Agency: Droga5 / New York Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign Points: 25.0
The Great Schlep Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only Points: 25.0
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive Points: 25.0
Modernista.com Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites Points: 25.0
Go Miniman Go! Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Online Branded Content / Campaign Points: 25.0
Full Apologies Agency: Neiman Group / Harrisburg Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites Points: 25.0
Help the Honey Bees Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign Points: 20.0
Miller High Life Products Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign Points: 15.0
The Reverse Graffiti Project Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single Points: 15.0
HBO Audio Mural Installations Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single Points: 15.0
Seafood Posters Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign Points: 15.0
What goes around comes around Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign Points: 15.0
Park Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single Points: 15.0
Tips Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90 Points: 15.0
Fear Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single Points: 15.0
There Can Only Be One Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign Points: 15.0
I Love The World Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes Points: 15.0
Whopper Sacrifice Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single Points: 15.0
There Can Only Be One Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign Points: 15.0
Oasis Dig Out Your Soul - On the Streets Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single Points: 15.0
Polar Bears Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single Points: 15.0
Dunk Recap Book Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure Points: 15.0
Zoo Ball Poster Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single Points: 15.0
Apple Accessories Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign Points: 15.0
iPod nano Launch Posters Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign Points: 15.0
The Economist US Launch Agency: BBDO New York / New York Client: The Economist Category: Environmental Design / Campaign Points: 15.0
SVA Undergraduate Catalog Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design Points: 15.0
100 Most Influential People Agency: Euro RSCG Worldwide / New York Client: Time Magazine Category: Publication Design / Magazine Design Points: 15.0
Pizza Boxes Campaign Agency: BBDO New York / New York Client: The Economist Category: Direct Mail / Campaign Points: 15.0
"The Girl Effect" Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single Points: 15.0

Nike

Next Level

Cinema Advertising / Single - Maximum 3 minutes

2009 Advertising Gold Pencil

25.0

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - In the Streets

Innovation in Advertising & Marketing / Single

2009 Advertising Gold Pencil

25.0

Haagen-Dazs

Help the Honey Bees

Innovation in Advertising & Marketing / Single

2009 Advertising Gold Pencil

25.0

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

2009 Advertising Gold Pencil

25.0

Jewish Council for Education & Reseach

The Great Schlep

Non-Broadcast / Single

2009 Advertising Gold Pencil

25.0

The Alliance for Climate Protection

WE Logo

Branding / Logo/Trademark Design - Single Only

2009 Design Gold Pencil

25.0

Coca-Cola

WE8

Package Design / Single

2009 Design Gold Pencil

25.0

Global Coalition for Peace

What goes around comes around

Public Service/Non-Profit/Educational / Posters - Campaign

2009 Design Gold Pencil

25.0

Nintendo

Wario Land Shake It!

Banners - Dynamic / Single

2009 Interactive Gold Pencil

25.0

Unilever

AXE 100 Girls

Microsites / Corporate Image

2009 Interactive Gold Pencil

25.0

Doritos

Hotel 626

Microsites / Product-Specific Subsites

2009 Interactive Gold Pencil

25.0

Sprint

Sprint NOW widget

Microsites / Product-Specific Subsites

2009 Interactive Gold Pencil

25.0

California Milk Processor Board

GotMilk.com

Web Sites / Corporate Image

2009 Interactive Gold Pencil

25.0

Domino's Pizza

Domino's TiVo

Web Sites / E-Commerce

2009 Interactive Gold Pencil

25.0

Nike

Nike Basketball Ballers Network

Web Sites / Community-driven and social networking

2009 Interactive Gold Pencil

25.0

LEGO

Go Miniman Go!

Web Sites / Blogs

2009 Interactive Gold Pencil

25.0

Doritos

Hotel 626

Brand Gaming / Online

2009 Interactive Gold Pencil

25.0

Nike

Nike Football Head2Head

Branded Applications / Web

2009 Interactive Gold Pencil

25.0

Burger King

Whopper Sacrifice

Branded Applications / Web

2009 Interactive Gold Pencil

25.0

Jewish Council for Education & Research

The Great Schlep

Online Branded Content / Single

2009 Interactive Gold Pencil

25.0

New York City Department of Education

Million

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

2009 Interactive Gold Pencil

25.0

Jewish Council for Education & Research

The Great Schlep

Integrated Branding Campaign / Interactive Only

2009 Interactive Gold Pencil

25.0

Debeers

Unbreakable Kiss Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

2009 Interactive Gold Pencil

25.0

Modernista!

Modernista.com

Self-Promotion / Websites

2009 Interactive Gold Pencil

25.0

LEGO

Go Miniman Go!

Online Branded Content / Campaign

2009 Interactive Gold Pencil

25.0

Commonwealth of Pennsylvania

Full Apologies

Public Service/Cultural Institutions/Educational / Websites

2009 Interactive Gold Pencil

25.0

Haagen Dazs

Help the Honey Bees

Integrated Branding / Integrated Branding Campaign

2009 Advertising Green

20.0

Miller

Miller High Life Products

Small Space Print / Black and White or Color: Less than a Page - Campaign

2009 Advertising Silver Pencil

15.0

Green Works

The Reverse Graffiti Project

Outdoor / Outdoor - Single

2009 Advertising Silver Pencil

15.0

HBO/Big Love

HBO Audio Mural Installations

Outdoor / Outdoor - Single

2009 Advertising Silver Pencil

15.0

Surfrider Foundation

Seafood Posters

Public Service/Political Print / Outdoor and Posters - Campaign

2009 Advertising Silver Pencil

15.0

Global Coalition for Peace

What goes around comes around

Public Service/Political Print / Outdoor and Posters - Campaign

2009 Advertising Silver Pencil

15.0

theunconvention.com

Park

Public Service/Political Television / Single

2009 Advertising Silver Pencil

15.0

Careerbuilder.com

Tips

Consumer Television / Over :30 - Single - max. :90

2009 Advertising Silver Pencil

15.0

National Basketball Association/ABC/ESPN/TNT

Fear

Consumer Television / :30/:25 - Single

2009 Advertising Silver Pencil

15.0

National Basketball Association/ABC/ESPN/TNT

There Can Only Be One

Consumer Television / :30/:25 - Campaign

2009 Advertising Silver Pencil

15.0

Discovery Networks

I Love The World

Cinema Advertising / Single - Maximum 3 minutes

2009 Advertising Silver Pencil

15.0

Burger King

Whopper Sacrifice

Innovation in Advertising & Marketing / Single

2009 Advertising Silver Pencil

15.0

National Basketball Association

There Can Only Be One

Integrated Branding / Integrated Branding Campaign

2009 Advertising Silver Pencil

15.0

NYC & Company and Warner Brothers Records

Oasis Dig Out Your Soul - On the Streets

Non-Broadcast / Single

2009 Advertising Silver Pencil

15.0

Environmental Defense Fund

Polar Bears

Non-Broadcast / Single

2009 Advertising Silver Pencil

15.0

Nike

Dunk Recap Book

Branding / Booklet/Brochure

2009 Design Silver Pencil

15.0

San Antonio Zoo

Zoo Ball Poster

Corporate Identity / Corporate Identity - Single

2009 Design Silver Pencil

15.0

Apple

Apple Accessories

Package Design / Campaign

2009 Design Silver Pencil

15.0

Apple

iPod nano Launch Posters

Collateral Design / Posters - Campaign

2009 Design Silver Pencil

15.0

The Economist

The Economist US Launch

Environmental Design / Campaign

2009 Design Silver Pencil

15.0

School of Visual Arts

SVA Undergraduate Catalog

Publication Design / Book Design

2009 Design Silver Pencil

15.0

Time Magazine

100 Most Influential People

Publication Design / Magazine Design

2009 Design Silver Pencil

15.0

The Economist

Pizza Boxes Campaign

Direct Mail / Campaign

2009 Design Silver Pencil

15.0

The Nike Foundation

"The Girl Effect"

Broadcast Design / Single

2009 Design Silver Pencil

15.0

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