The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Next Level
Agency: 72andSunny / Los Angeles Client: Nike Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 25.0
Oasis Dig Out Your Soul - In the Streets
Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Innovation in Advertising & Marketing / Single
Points: 25.0
Help the Honey Bees
Agency: Goodby Silverstein and Partners / San Francisco Client: Haagen-Dazs Category: Innovation in Advertising & Marketing / Single
Points: 25.0
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
The Great Schlep
Agency: Droga5 / New York Client: Jewish Council for Education & Reseach Category: Non-Broadcast / Single
Points: 25.0
WE Logo
Agency: COLLINS: / New York Client: The Alliance for Climate Protection Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
What goes around comes around
Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Wario Land Shake It!
Agency: Goodby, Silverstein & Partners / San Francisco Client: Nintendo Category: Banners - Dynamic / Single
Points: 25.0
AXE 100 Girls
Agency: BBH New York / New York Client: Unilever Category: Microsites / Corporate Image
Points: 25.0
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Microsites / Product-Specific Subsites
Points: 25.0
Sprint NOW widget
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Microsites / Product-Specific Subsites
Points: 25.0
GotMilk.com
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Web Sites / Corporate Image
Points: 25.0
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder Client: Domino's Pizza Category: Web Sites / E-Commerce
Points: 25.0
Nike Basketball Ballers Network
Agency: R/GA / New York Client: Nike Category: Web Sites / Community-driven and social networking
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Web Sites / Blogs
Points: 25.0
Hotel 626
Agency: Goodby, Silverstein & Partners / San Francisco Client: Doritos Category: Brand Gaming / Online
Points: 25.0
Nike Football Head2Head
Agency: R/GA / New York Client: Nike Category: Branded Applications / Web
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Branded Applications / Web
Points: 25.0
The Great Schlep
Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Online Branded Content / Single
Points: 25.0
Million
Agency: Droga5 / New York Client: New York City Department of Education Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 25.0
The Great Schlep
Agency: Droga5 / New York Client: Jewish Council for Education & Research Category: Integrated Branding Campaign / Interactive Only
Points: 25.0
Unbreakable Kiss Campaign
Agency: JWT / New York Client: Debeers Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 25.0
Modernista.com
Agency: Modernista! / Boston Client: Modernista! Category: Self-Promotion / Websites
Points: 25.0
Go Miniman Go!
Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Online Branded Content / Campaign
Points: 25.0
Full Apologies
Agency: Neiman Group / Harrisburg Client: Commonwealth of Pennsylvania Category: Public Service/Cultural Institutions/Educational / Websites
Points: 25.0
Help the Honey Bees
Agency: Goodby, Silverstein and Partners / San Francisco Client: Haagen Dazs Category: Integrated Branding / Integrated Branding Campaign
Points: 20.0
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 15.0
The Reverse Graffiti Project
Agency: DDB WEST / San Francisco Client: Green Works Category: Outdoor / Outdoor - Single
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO New York / New York Client: HBO/Big Love Category: Outdoor / Outdoor - Single
Points: 15.0
Seafood Posters
Agency: Saatchi & Saatchi LA / Torrance Client: Surfrider Foundation Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
What goes around comes around
Agency: Big Ant International / New York Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 15.0
Park
Agency: Campbell Mithun / Minneapolis Client: theunconvention.com Category: Public Service/Political Television / Single
Points: 15.0
Tips
Agency: Wieden+Kennedy/MJZ Client: Careerbuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Points: 15.0
Fear
Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Single
Points: 15.0
There Can Only Be One
Agency: Goodby Silverstein and Partners / San Francisco Client: National Basketball Association/ABC/ESPN/TNT Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
I Love The World
Agency: 72andSunny / Los Angeles Client: Discovery Networks Category: Cinema Advertising / Single - Maximum 3 minutes
Points: 15.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Innovation in Advertising & Marketing / Single
Points: 15.0
There Can Only Be One
Agency: Goodby, Silverstein and Partners / San Francisco Client: National Basketball Association Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Oasis Dig Out Your Soul - On the Streets
Agency: BBH New York / New York Client: NYC & Company and Warner Brothers Records Category: Non-Broadcast / Single
Points: 15.0
Polar Bears
Agency: Ogilvy New York / New York Client: Environmental Defense Fund Category: Non-Broadcast / Single
Points: 15.0
Dunk Recap Book
Agency: Opolis Design / Tigard Client: Nike Category: Branding / Booklet/Brochure
Points: 15.0
Zoo Ball Poster
Agency: The Bradford Lawton Design Group / San Antonio Client: San Antonio Zoo Category: Corporate Identity / Corporate Identity - Single
Points: 15.0
Apple Accessories
Agency: Apple / Cupertino Client: Apple Category: Package Design / Campaign
Points: 15.0
iPod nano Launch Posters
Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters - Campaign
Points: 15.0
The Economist US Launch
Agency: BBDO New York / New York Client: The Economist Category: Environmental Design / Campaign
Points: 15.0
SVA Undergraduate Catalog
Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Points: 15.0
100 Most Influential People
Agency: Euro RSCG Worldwide / New York Client: Time Magazine Category: Publication Design / Magazine Design
Points: 15.0
Pizza Boxes Campaign
Agency: BBDO New York / New York Client: The Economist Category: Direct Mail / Campaign
Points: 15.0
"The Girl Effect"
Agency: Curious Pictures / New York Client: The Nike Foundation Category: Broadcast Design / Single
Points: 15.0
Client:
Nike
Title:
Next Level
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - In the Streets
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Haagen-Dazs
Title:
Help the Honey Bees
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Non-Broadcast / Single
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
The Alliance for Climate Protection
Title:
WE Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
WE8
Category:
Package Design / Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Nintendo
Title:
Wario Land Shake It!
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
AXE 100 Girls
Category:
Microsites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Sprint
Title:
Sprint NOW widget
Category:
Microsites / Product-Specific Subsites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
California Milk Processor Board
Title:
GotMilk.com
Category:
Web Sites / Corporate Image
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Basketball Ballers Network
Category:
Web Sites / Community-driven and social networking
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Web Sites / Blogs
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Doritos
Title:
Hotel 626
Category:
Brand Gaming / Online
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Football Head2Head
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Online Branded Content / Single
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
New York City Department of Education
Title:
Million
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Jewish Council for Education & Research
Title:
The Great Schlep
Category:
Integrated Branding Campaign / Interactive Only
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Modernista!
Title:
Modernista.com
Category:
Self-Promotion / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
LEGO
Title:
Go Miniman Go!
Category:
Online Branded Content / Campaign
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Commonwealth of Pennsylvania
Title:
Full Apologies
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Haagen Dazs
Title:
Help the Honey Bees
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Green
Points:
20.0
Client:
Miller
Title:
Miller High Life Products
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Green Works
Title:
The Reverse Graffiti Project
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Outdoor / Outdoor - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Surfrider Foundation
Title:
Seafood Posters
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
theunconvention.com
Title:
Park
Category:
Public Service/Political Television / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Careerbuilder.com
Title:
Tips
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
Fear
Category:
Consumer Television / :30/:25 - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One
Category:
Consumer Television / :30/:25 - Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Discovery Networks
Title:
I Love The World
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
National Basketball Association
Title:
There Can Only Be One
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
NYC & Company and Warner Brothers Records
Title:
Oasis Dig Out Your Soul - On the Streets
Category:
Non-Broadcast / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Environmental Defense Fund
Title:
Polar Bears
Category:
Non-Broadcast / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Dunk Recap Book
Category:
Branding / Booklet/Brochure
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
San Antonio Zoo
Title:
Zoo Ball Poster
Category:
Corporate Identity / Corporate Identity - Single
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Apple Accessories
Category:
Package Design / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
iPod nano Launch Posters
Category:
Collateral Design / Posters - Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
The Economist
Title:
The Economist US Launch
Category:
Environmental Design / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog
Category:
Publication Design / Book Design
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
Time Magazine
Title:
100 Most Influential People
Category:
Publication Design / Magazine Design
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
The Economist
Title:
Pizza Boxes Campaign
Category:
Direct Mail / Campaign
Award:
2009 Design Silver Pencil
Points:
15.0
Client:
The Nike Foundation
Title:
"The Girl Effect"
Category:
Broadcast Design / Single
Award:
2009 Design Silver Pencil
Points:
15.0
