The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 75.0
Be Stupid (Image)
Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Be Stupid Manifesto
Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 25.0
Standard #2
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 25.0
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO New York / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
END THE LIES
Agency: Design Army / Washington Client: Human Rights Campaign Category: Branding / Annual Report
Points: 25.0
nook
Agency: R/GA / New York Client: Barnes & Noble Category: Branding / Logo/Trademark Design - Single Only
Points: 25.0
Gorilla Coffee 1lb Bag
Agency: 1 Trick Pony / Hammonton Client: Gorilla Coffee Category: Package Design / Single
Points: 25.0
The Google Job Experiment
Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 25.0
Cube Film Installation
Agency: BBDO New York / New York Client: HBO Category: Outdoor Design / Single
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Points: 25.0
www.hboimagine.com
Agency: BBDO New York / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
Points: 25.0
It's About You Films
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Points: 25.0
Real Racing GTI
Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Points: 25.0
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series
Points: 25.0
Yes, Virginia
Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Points: 25.0
bing-a-thon
Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Guitar Hero
Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
Points: 25.0
Cube Film Installation
Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Cube Film Installation
Agency: BBDO New York / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
The Google Job Experiment
Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Points: 15.0
Cinco
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 15.0
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Points: 15.0
Model, Gym, Bird
Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Date
Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
Yes, Virginia
Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Points: 15.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Points: 15.0
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
Points: 15.0
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
nook
Agency: R/GA / New York Client: Barnes & Noble Category: Corporate Identity / Single
Points: 15.0
Button Fly
Agency: Sagmeister Inc. / New York Client: Levi's Strauss Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 15.0
Undergraduate Catalog
Agency: Visual Arts Press, Ltd. / New York Client: School of Visual Arts Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Points: 15.0
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco Client: Haagen Dazs Category: Outdoor Design / Campaign
Points: 15.0
OOH Campaign
Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Campaign
Points: 15.0
The Affair
Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Single
Points: 15.0
Imagine TV Campaign
Agency: BBDO New York / New York Client: HBO Category: Broadcast Design / Campaign
Points: 15.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Points: 15.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Gold Pencil
Points:
75.0
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Human Rights Campaign
Title:
END THE LIES
Category:
Branding / Annual Report
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Barnes & Noble
Title:
nook
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Gorilla Coffee
Title:
Gorilla Coffee 1lb Bag
Category:
Package Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Outdoor Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Gatorade Replay
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Barnes & Noble
Title:
nook
Category:
Corporate Identity / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Levi's Strauss
Title:
Button Fly
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
School of Visual Arts
Title:
Undergraduate Catalog
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
IBM
Title:
OOH Campaign
Category:
Outdoor Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
The Affair
Category:
Broadcast Design / Single
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Award:
2010 Design Silver Pencil
Points:
15.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Silver Pencil
Points:
15.0
