The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Recipeace Agency: Leo Burnett / Chicago Client: Peace One Day Category: Design Does / Design for the Greater Good Points: 100.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 100.0
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: User Generated Content / Single Points: 100.0
Sharing Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Single Points: 25.0
A Long Day of Childhood - Radio Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Radio / Campaign Points: 25.0
Jogger Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single Points: 25.0
The Name Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / :30/:25 - Single Points: 25.0
A Long Day of Childhood - Television Campaign Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Campaign Points: 25.0
It's Not Crazy It's Sports Campaign Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Non-Broadcast / Online Points: 25.0
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Integrated Branding / Consumer Campaign Points: 25.0
Best Job Agency: Wieden+Kennedy / Portland Client: P&G Category: Consumer Television / Over 60 second - Single Points: 25.0
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Branded Content / Online Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: Brand Transformation / Single Points: 25.0
Help! I Want to Save a Life Agency: Droga5 / New York Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign Points: 25.0
9 Suns Agency: Landor Associates / San Francisco Client: 9 Suns Category: Brand Identity / Brand Identity - Campaign Points: 25.0
Belleville Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single Points: 25.0
Icons of Progress Agency: Ogilvy / New York Client: IBM Category: Design Does / Brand Transformation Points: 25.0
The Great Paper Airplane Project Agency: BBDO San Francisco / San Francisco Client: Pima Air & Space Museum Category: Design Does / Industrial Design Points: 25.0
Dikembe Mutombo Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites / Branded Games Points: 25.0
ParaNorman Website Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Websites / Consumer Goods Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google Agency: Grow / Norfolk Client: Google Category: Interactive Advertising / Banners - Dynamic - Single Points: 25.0
ParaNorman Agency: Wieden+Kennedy / Portland Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 25.0
Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online Points: 25.0
DC Shoes: Ken Block's Gymkhana Five Agency: DC Shoes / Los Angeles Client: DC Shoes Category: Online Films & Video / Long Form - Single Points: 25.0
Clouds Over Cuba Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit Points: 25.0
Nike+ FuelBand Agency: R/GA / New York Client: Nike Category: User Experience Design / Interaction Design Points: 25.0
Muscle Music Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Online Films & Video / Music Videos Points: 25.0
OneNike Agency: R/GA / New York Client: Nike Category: User Experience Design / Information Architecture Points: 25.0
Getty Images The Watermark Project Agency: R/GA London / New York Client: Getty Images Category: User Experience Design / Usability Points: 25.0
Team Spirit Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Film / Documentaries - Features Points: 25.0
The Verizon COLOR Live Broadcast Application Agency: McCann Erickson New York / New York Client: Verizon Wireless Category: Branded Apps / Single Points: 25.0
Tundra Endeavour "Ultimate Journey" Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Non-Broadcast / Long-form Points: 25.0
Muscle Music Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Creative Use of Music Supporting A Brand Points: 25.0
New York Writes Itself Agency: Leo Burnett New York / New York Client: Village Voice Newspaper Category: Experiential Points: 25.0
Project Re: Brief Agency: Johannes Leonardo / New York Client: Google Category: Innovation in Branded Content / Single Points: 25.0
Hashtag Killer Case Study Agency: DDB NY / New York Client: Water is Life Category: Innovation in Branded Content / Single Points: 25.0
Nature Valley Trail View Agency: McCann Erickson New York / New York Client: General Mills Category: Best Branded Content Channel / Single Points: 25.0
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Direction Points: 25.0
The Beauty Inside, Episode 1 Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Craft / Technique / Best Writing Points: 25.0
Real Beauty Sketches Agency: Ogilvy / Brazil Client: Dove Category: Film / Documentaries - Shorts Points: 25.0
Mad Men Agency: Hill Holliday / Boston Client: Newsweek Category: Trade / Full Page or Spread - Campaign Points: 15.0
Old Spice Radio Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Radio / Campaign Points: 15.0
Susan Glenn Agency: BBH New York / New York Client: Unilever Category: Consumer Television / 60 Second - Single Points: 15.0
Bedroom Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single Points: 15.0
Champion NFL Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Campaign Points: 15.0
Little Caesars - Television :15 Campaign Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign Points: 15.0
The Beauty Inside Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Non-Broadcast / Online Points: 15.0

Peace One Day

Recipeace

Design Does / Design for the Greater Good

2013 Design Gold Pencil

100.0

Nike

Nike+ FuelBand

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

100.0

Village Voice Newspaper

New York Writes Itself

User Generated Content / Single

2013 Branded Entertainment Gold Pencil

100.0

Ragu

Sharing

Consumer Radio / Single

2013 Advertising Gold Pencil

25.0

Ragu

A Long Day of Childhood - Radio Campaign

Consumer Radio / Campaign

2013 Advertising Gold Pencil

25.0

Nike

Jogger

Consumer Television / 60 Second - Single

2013 Advertising Gold Pencil

25.0

ESPN

The Name

Consumer Television / :30/:25 - Single

2013 Advertising Gold Pencil

25.0

Ragu

A Long Day of Childhood - Television Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Gold Pencil

25.0

ESPN

It's Not Crazy It's Sports Campaign

Consumer Television / Commercials of Var. Length - Campaign

2013 Advertising Gold Pencil

25.0

Unilever

Susan Glenn

Cinema Advertising / Short Form - :90 and under - Single

2013 Advertising Gold Pencil

25.0

Old Spice

Muscle Music

Non-Broadcast / Online

2013 Advertising Gold Pencil

25.0

Help Remedies/DKMS

Help! I Want to Save a Life

Innovation in Advertising / Single or Campaign

2013 Advertising Gold Pencil

25.0

Nike

Nike+ FuelBand

Integrated Branding / Consumer Campaign

2013 Advertising Gold Pencil

25.0

P&G

Best Job

Consumer Television / Over 60 second - Single

2013 Advertising Gold Pencil

25.0

DC Shoes

DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO

Branded Content / Online

2013 Advertising Gold Pencil

25.0

Nike

Nike+ FuelBand

Brand Transformation / Single

2013 Advertising Gold Pencil

25.0

Help Remedies/DKMS

Help! I Want to Save a Life

Public Service / Promotional Items - Single or Campaign

2013 Advertising Gold Pencil

25.0

9 Suns

9 Suns

Brand Identity / Brand Identity - Campaign

2013 Design Gold Pencil

25.0

Steppenwolf Theatre

Belleville

Collateral Design / Posters - Single

2013 Design Gold Pencil

25.0

IBM

Icons of Progress

Design Does / Brand Transformation

2013 Design Gold Pencil

25.0

Pima Air & Space Museum

The Great Paper Airplane Project

Design Does / Industrial Design

2013 Design Gold Pencil

25.0

Old Spice

Dikembe Mutombo

Websites / Branded Games

2013 Interactive Gold Pencil

25.0

Laika Studios

ParaNorman Website

Websites / Consumer Goods

2013 Interactive Gold Pencil

25.0

Google

"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google

Interactive Advertising / Banners - Dynamic - Single

2013 Interactive Gold Pencil

25.0

Laika Studios

ParaNorman

Integrated Branding / Integrated Branding Campaign - 360

2013 Interactive Gold Pencil

25.0

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

2013 Interactive Gold Pencil

25.0

DC Shoes

DC Shoes: Ken Block's Gymkhana Five

Online Films & Video / Long Form - Single

2013 Interactive Gold Pencil

25.0

The JFK Presidential Library & Museum

Clouds Over Cuba

Mobile Applications/Sites / Public Service/Non-Profit

2013 Interactive Gold Pencil

25.0

Nike

Nike+ FuelBand

User Experience Design / Interaction Design

2013 Interactive Gold Pencil

25.0

Old Spice

Muscle Music

Online Films & Video / Music Videos

2013 Interactive Gold Pencil

25.0

Nike

OneNike

User Experience Design / Information Architecture

2013 Interactive Gold Pencil

25.0

Getty Images

Getty Images The Watermark Project

User Experience Design / Usability

2013 Interactive Gold Pencil

25.0

ESPN

Team Spirit

Film / Documentaries - Features

2013 Branded Entertainment Gold Pencil

25.0

Verizon Wireless

The Verizon COLOR Live Broadcast Application

Branded Apps / Single

2013 Branded Entertainment Gold Pencil

25.0

Toyota Motor Sales, USA

Tundra Endeavour "Ultimate Journey"

Non-Broadcast / Long-form

2013 Branded Entertainment Gold Pencil

25.0

Old Spice

Muscle Music

Creative Use of Music Supporting A Brand

2013 Branded Entertainment Gold Pencil

25.0

Village Voice Newspaper

New York Writes Itself

Experiential

2013 Branded Entertainment Gold Pencil

25.0

Google

Project Re: Brief

Innovation in Branded Content / Single

2013 Branded Entertainment Gold Pencil

25.0

Water is Life

Hashtag Killer Case Study

Innovation in Branded Content / Single

2013 Branded Entertainment Gold Pencil

25.0

General Mills

Nature Valley Trail View

Best Branded Content Channel / Single

2013 Branded Entertainment Gold Pencil

25.0

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Direction

2013 Branded Entertainment Gold Pencil

25.0

Intel + Toshiba

The Beauty Inside, Episode 1

Craft / Technique / Best Writing

2013 Branded Entertainment Gold Pencil

25.0

Dove

Real Beauty Sketches

Film / Documentaries - Shorts

2013 Branded Entertainment Gold Pencil

25.0

Newsweek

Mad Men

Trade / Full Page or Spread - Campaign

2013 Advertising Silver Pencil

15.0

Old Spice

Old Spice Radio

Consumer Radio / Campaign

2013 Advertising Silver Pencil

15.0

Unilever

Susan Glenn

Consumer Television / 60 Second - Single

2013 Advertising Silver Pencil

15.0

Ragu

Bedroom

Consumer Television / :30/:25 - Single

2013 Advertising Silver Pencil

15.0

Old Spice

Champion NFL Campaign

Consumer Television / :30/:25 - Campaign

2013 Advertising Silver Pencil

15.0

Little Caesars

Little Caesars - Television :15 Campaign

Consumer Television / :20 and Under - Campaign

2013 Advertising Silver Pencil

15.0

Intel + Toshiba

The Beauty Inside

Non-Broadcast / Online

2013 Advertising Silver Pencil

15.0

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