The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form
Points: 100.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video
Points: 75.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Points: 75.0
Awkward Family Viewing
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Points: 75.0
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Points: 75.0
Paper Prison
Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
Points: 25.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
Points: 25.0
The World's Toughest Job
Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form
Points: 25.0
Gymkhana Seven: Wild in the Streets
Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing
Points: 25.0
National September 11 Memorial & Museum
Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other
Points: 25.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 25.0
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Dadsong
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 25.0
Brady Bunch
Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Old Table
Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Points: 25.0
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Points: 25.0
#TBT TV Campaign
Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign
Points: 25.0
Awkward Family Viewing - Happily Married
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 25.0
Awkward Family Viewing - Your Choice
Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single
Points: 25.0
Unskippable
Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Enhance Your Lighting
Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single
Points: 25.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction
Points: 25.0
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Points: 25.0
Awkward Family Viewing - Faithful
Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting
Points: 25.0
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Points: 25.0
Alvio
Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility
Points: 25.0
Alvio
Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Points: 25.0
Your Year. Directed by Nike+
Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Spotify Year in Music
Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Better by Bike
Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Points: 15.0
Title Sequence
Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences
Points: 15.0
Drinkable Book
Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
Points: 15.0
US Open Sessions
Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Sound Design
Points: 15.0
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods
Points: 15.0
Spoil Yourself
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media
Points: 15.0
The Hunger Games: Mockingjay - Part 1 Campaign
Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media
Points: 15.0
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction
Points: 15.0
The Pursuit
Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Trailscape
Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other
Points: 15.0
Client:
Healthcare.gov
Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama
Category:
Online / Long Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
100.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Advertising / Interactive Video
Award:
2015 Interactive Gold Pencil
Points:
75.0
Client:
Cooper Hewitt, Smithsonian Design Museum
Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
75.0
Client:
HBO Go
Title:
Awkward Family Viewing
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
75.0
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Gold Pencil
Points:
75.0
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Websites / Footwear, Clothing & Accessories
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hoonigan
Title:
Gymkhana Seven: Wild in the Streets
Category:
Craft / Editing
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National September 11 Memorial & Museum
Title:
National September 11 Memorial & Museum
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Esurance
Title:
#EsuranceSave30
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Snickers
Title:
Brady Bunch
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Value City Furniture
Title:
Old Table
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Mars Chocolate North America/Twix Bites
Title:
#TBT TV Campaign
Category:
Consumer Television / :20 & Under - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Happily Married
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Your Choice
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
GE
Title:
Enhance Your Lighting
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Made in NY
Category:
Video Craft / Direction
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Unconditional Love
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
HBO Go
Title:
Awkward Family Viewing - Faithful
Category:
Video Craft / Scriptwriting
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Award:
2015 Social Media Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Spotify Year in Music
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
City of Buenos Aires
Title:
Better by Bike
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Marco Polo
Title:
Title Sequence
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Interactive Craft / Animation / Motion Graphics
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
US Open Sessions
Category:
Interactive Craft / Sound Design
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Squarespace
Title:
DreamingWithJeff.com
Category:
Websites / Other Consumer Goods
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Netflix
Title:
Spoil Yourself
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Lionsgate
Title:
The Hunger Games: Mockingjay - Part 1 Campaign
Category:
Websites / Publications & Media
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Made in NY
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Dolby
Title:
Silent
Category:
Craft / Animation
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Merrell
Title:
Trailscape
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Silver Pencil
Points:
15.0
