The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form Points: 100.0
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video Points: 75.0
Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other Points: 75.0
Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes Points: 75.0
Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social Points: 75.0
Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series Points: 25.0
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories Points: 25.0
The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form Points: 25.0
Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing Points: 25.0
National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other Points: 25.0
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners Points: 25.0
#EsuranceSave30 Agency: Leo Burnett Chicago / Chicago Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 25.0
Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single Points: 25.0
Brady Bunch Agency: BBDO New York / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single Points: 25.0
Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single Points: 25.0
Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign Points: 25.0
#TBT TV Campaign Agency: BBDO New York / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign Points: 25.0
Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single Points: 25.0
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single Points: 25.0
Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single Points: 25.0
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes Points: 25.0
Enhance Your Lighting Agency: BBDO New York / New York Client: GE Category: Consumer Television / Over 60 Second - Single Points: 25.0
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single Points: 25.0
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction Points: 25.0
Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting Points: 25.0
Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting Points: 25.0
Dead Mouse Theatre Tumblr Agency: Barton F. Graf LLC / New York, NY Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand Points: 25.0
Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility Points: 25.0
Alvio Agency: Qol Devices / New York + R/GA / New York Client: Qol Devices Category: User Experience Design - Mobile / User Experience Points: 25.0
Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics Points: 25.0
Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics Points: 25.0
Better by Bike Agency: the community (la comunidad) / Buenos Aires Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series Points: 15.0
Title Sequence Agency: Netflix/The Weinstein Group / Los Angeles Client: Marco Polo Category: Broadcast & Moving Image / Title Sequences Points: 15.0
Drinkable Book Agency: DDB NY / New York Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated Points: 15.0
PwC Extraordinary Challenges Agency: Deutsch / New York, NY Client: PwC Category: Websites / Corporate Website Points: 15.0
Unskippable: Elevator Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 15.0
Dons Voice Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit Points: 15.0
Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics Points: 15.0
US Open Sessions Agency: Ogilvy New York / New York Client: IBM Category: Interactive Craft / Sound Design Points: 15.0
DreamingWithJeff.com Agency: Wieden+Kennedy New York / new york Client: Squarespace Category: Websites / Other Consumer Goods Points: 15.0
Spoil Yourself Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Netflix / Los Angeles + MSL / New York Client: Netflix Category: Websites / Publications & Media Points: 15.0
The Hunger Games: Mockingjay - Part 1 Campaign Agency: WatsonDG / Los Angeles Client: Lionsgate Category: Websites / Publications & Media Points: 15.0
Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Craft / Direction Points: 15.0
Silent Agency: CAA Marketing / Los Angeles Client: Dolby Category: Craft / Animation Points: 15.0
The Pursuit Agency: R/GA / New York Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 15.0
Hammerhead Agency: R/GA / New York + Hammerhead Navigation / New York Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products Points: 15.0
Trailscape Agency: Hill Holliday / Boston Client: Merrell Category: Interiors / Commercial / Private / Other Points: 15.0

Healthcare.gov

Between Two Ferns with Zach Galfianakis: President Barack Obama

Online / Long Form

2015 Branded Entertainment Gold Pencil

100.0

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Advertising / Interactive Video

2015 Interactive Gold Pencil

75.0

Cooper Hewitt, Smithsonian Design Museum

Local Projects and Cooper Hewitt, Smithsonian Design Museum

Interiors / Commercial / Private / Other

2015 Responsive Environments Gold Pencil

75.0

HBO Go

Awkward Family Viewing

Online Films & Video / Short Form - Series / Episodes

2015 Film Gold Pencil

75.0

Under Armour

Gisele Bündchen-Will Beats Noise

Social Media / Best Integrated Campaign Led by Social

2015 Social Media Gold Pencil

75.0

Mandela Poster Project

Paper Prison

Public Service - Design / Collateral Design - Single or Series

2015 Design Gold Pencil

25.0

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

Under Armour

Gisele Bündchen- Will Beats Noise

Websites / Footwear, Clothing & Accessories

2015 Interactive Gold Pencil

25.0

American Greetings

The World's Toughest Job

Online / Short Form

2015 Branded Entertainment Gold Pencil

25.0

Hoonigan

Gymkhana Seven: Wild in the Streets

Craft / Editing

2015 Branded Entertainment Gold Pencil

25.0

National September 11 Memorial & Museum

National September 11 Memorial & Museum

Interiors / Commercial / Private / Other

2015 Responsive Environments Gold Pencil

25.0

Under Armour

Gisele Bündchen- Will Beats Noise

Digital Direct Marketing / Websites, Microsites & Banners

2015 Direct Gold Pencil

25.0

Esurance

#EsuranceSave30

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Gold Pencil

25.0

Old Spice

Dadsong

Consumer Television / 60 Second - Single

2015 Film Gold Pencil

25.0

Mars Chocolate North America/Snickers

Brady Bunch

Consumer Television / :30 / :25 - Single

2015 Film Gold Pencil

25.0

Value City Furniture

Old Table

Consumer Television / :30 / :25 - Single

2015 Film Gold Pencil

25.0

Old Spice

Robot Campaign

Consumer Television / :30 / :25 - Campaign

2015 Film Gold Pencil

25.0

Mars Chocolate North America/Twix Bites

#TBT TV Campaign

Consumer Television / :20 & Under - Campaign

2015 Film Gold Pencil

25.0

HBO Go

Awkward Family Viewing - Happily Married

Online Films & Video / Short Form - Single

2015 Film Gold Pencil

25.0

HBO Go

Awkward Family Viewing - Unconditional Love

Online Films & Video / Short Form - Single

2015 Film Gold Pencil

25.0

HBO Go

Awkward Family Viewing - Your Choice

Online Films & Video / Short Form - Single

2015 Film Gold Pencil

25.0

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

2015 Film Gold Pencil

25.0

GE

Enhance Your Lighting

Consumer Television / Over 60 Second - Single

2015 Film Gold Pencil

25.0

Gatorade

Made in NY

Consumer Television / Over 60 Second - Single

2015 Film Gold Pencil

25.0

Gatorade

Made in NY

Video Craft / Direction

2015 Film Gold Pencil

25.0

HBO Go

Awkward Family Viewing - Unconditional Love

Video Craft / Scriptwriting

2015 Film Gold Pencil

25.0

HBO Go

Awkward Family Viewing - Faithful

Video Craft / Scriptwriting

2015 Film Gold Pencil

25.0

The Scotts Miracle-Gro Company

Dead Mouse Theatre Tumblr

Social Media / Best Social Media Page by a Brand

2015 Social Media Gold Pencil

25.0

Qol Devices

Alvio

User Experience Design - Mobile / Utility

2015 UX / UI Gold Pencil

25.0

Qol Devices

Alvio

User Experience Design - Mobile / User Experience

2015 UX / UI Gold Pencil

25.0

Nike

Your Year. Directed by Nike+

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Gold Pencil

25.0

Spotify

Spotify Year in Music

Data & Human Experience / Online Data Visualization & Infographics

2015 UX / UI Gold Pencil

25.0

City of Buenos Aires

Better by Bike

Public Service - Design / Collateral Design - Single or Series

2015 Design Silver Pencil

15.0

Marco Polo

Title Sequence

Broadcast & Moving Image / Title Sequences

2015 Design Silver Pencil

15.0

WATERisLIFE

Drinkable Book

Design for the Greater Good / Government / Non-Profit Initiated

2015 Design Silver Pencil

15.0

PwC

PwC Extraordinary Challenges

Websites / Corporate Website

2015 Interactive Silver Pencil

15.0

GEICO

Unskippable: Elevator

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Silver Pencil

15.0

Not Impossible Labs

Dons Voice

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Silver Pencil

15.0

Under Armour

Gisele Bündchen- Will Beats Noise

Interactive Craft / Animation / Motion Graphics

2015 Interactive Silver Pencil

15.0

IBM

US Open Sessions

Interactive Craft / Sound Design

2015 Interactive Silver Pencil

15.0

Squarespace

DreamingWithJeff.com

Websites / Other Consumer Goods

2015 Interactive Silver Pencil

15.0

Netflix

Spoil Yourself

Websites / Publications & Media

2015 Interactive Silver Pencil

15.0

Lionsgate

The Hunger Games: Mockingjay - Part 1 Campaign

Websites / Publications & Media

2015 Interactive Silver Pencil

15.0

Gatorade

Made in NY

Craft / Direction

2015 Branded Entertainment Silver Pencil

15.0

Dolby

Silent

Craft / Animation

2015 Branded Entertainment Silver Pencil

15.0

Equinox

The Pursuit

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Silver Pencil

15.0

Hammerhead Navigation

Hammerhead

Intellectual Property & Products / Integrated Digital & Physical Products

2015 Intellectual Property Silver Pencil

15.0

Merrell

Trailscape

Interiors / Commercial / Private / Other

2015 Responsive Environments Silver Pencil

15.0

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