The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Experiential / Guerilla Points: 100.0
TBWAMedia Arts Lab + Apple Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil Points: 100.0
Global Nike Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global Client: Nike Category: Penta Pencil Points: 100.0
The Refugee Nation Agency: Ogilvy / New York Client: Amnesty International Category: Branding / Logo Points: 75.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Virtual Reality (VR) Points: 75.0
Lifeline Agency: Ogilvy / New York Client: Qualcomm Snapdragon Category: Online / Long Form - Single Points: 75.0
Zero Minutes of Fame Agency: Ogilvy & Mather / Chicago Client: The Brady Foundation Category: Innovation in Public Relations Points: 75.0
Bud Light Agency: jones knowles ritchie / New York Client: Bud Light Category: Branding / Rebranding Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Branding / Brand Installations Points: 25.0
Steppenwolf Series I Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Promotional / Posters - Series Points: 25.0
Edible Six Pack Rings Agency: We Believers / New York Client: Saltwater Brewery Category: Packaging / Mass-market Points: 25.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Motion Graphics / Single Points: 25.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Motion Graphics / Single Points: 25.0
Spectacle of the Real Agency: BUCK / New York Client: Hulk Limbo, Inc. Category: Craft / Animation - Single or Series Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Design / Immersive Design Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Ambient / Immersive / Digital Installations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive Points: 25.0
Serena Williams' Match Point | Gatorade Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Broadcast / Long Form - Single Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Film / Cinema / Fiction Points: 25.0
Lo & Behold: Reveries of the Connected World Agency: Pereira & O'Dell / New York + Saville Productions / Los Angeles Client: NETSCOUT Category: Film / Cinema / Non-Fiction / Documentary Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online / Short Form - Single Points: 25.0
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online / Short Form - Single Points: 25.0
CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube Agency: Conaco / Los Angeles + Turner / Atlanta Client: Universal Pictures Category: Online / Long Form - Single Points: 25.0
Beyoncé - "Formation" Agency: PRETTYBIRD / Culver City Client: Beyoncé Category: Music Videos Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Virtual Reality (VR) Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Live Events Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Branded Entertainment Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Use of Technology / Virtual Reality (VR) Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Storytelling Points: 25.0
Boost Your Voice Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions Points: 25.0
Van Gogh BnB Agency: Leo Burnett / Chicago Client: Art Institute of Chicago Category: Experiential / Installations Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Experiential / Augmented Reality Points: 25.0
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Integrated Branding Points: 25.0
World's Largest Blind Taste Test Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago Client: Kraft Heinz Category: Brand Transformation Points: 25.0
Unfairy Tales Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign Points: 25.0
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Cross-Platform / Experiential Points: 25.0
Five Year Plan Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles Client: Old Spice Category: Television / Short Form - Single Points: 25.0
Time Is Precious Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland Client: Nike Category: Television / Short Form - Campaign Points: 25.0
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single Points: 25.0
USA Women's Gymnastics Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Television / Long Form - Single Points: 25.0
Year In Search 2016 Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles Client: Google Category: Television / Long Form - Single Points: 25.0
Dream Agency: DDB / New York Client: Wildlife Conservation Film Festival Category: Cinema Advertising Points: 25.0
Michael Phelps Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York Client: Under Armour Category: Online Films & Video / Short Form - Single Points: 25.0
Evan Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Online Films & Video / Short Form - Single Points: 25.0
The World's Biggest Asshole Agency: The Martin Agency / Richmond + Furlined / Los Angeles Client: Donate Life Category: Online Films & Video / Short Form - Single Points: 25.0
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Online Films & Video / Short Form - Campaign Points: 25.0
The One Moment Agency: Ogilvy & Mather / Chicago Client: Morton Salt Category: Innovation in Film / Online Points: 25.0
Crushed Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation in Film / Online Points: 25.0
Made By Google Agency: Droga5 / New York + Google / Mountain View + PHD / New York + Essence / New York Client: Google Category: Mobile Advertising Points: 25.0

Amnesty International

The Refugee Nation

Experiential / Guerilla

2017 Cross-Platform Gold Pencil

100.0

Apple

TBWAMedia Arts Lab + Apple

Penta Pencil

2017 Penta Pencil Penta

100.0

Nike

Global Nike

Penta Pencil

2017 Penta Pencil Penta

100.0

Amnesty International

The Refugee Nation

Branding / Logo

2017 Design Gold Pencil

75.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Virtual Reality (VR)

2017 Interactive Gold Pencil

75.0

Qualcomm Snapdragon

Lifeline

Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

75.0

The Brady Foundation

Zero Minutes of Fame

Innovation in Public Relations

2017 Public Relations Gold Pencil

75.0

Bud Light

Bud Light

Branding / Rebranding

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Branding / Brand Installations

2017 Design Gold Pencil

25.0

Steppenwolf Theatre

Steppenwolf Series I

Promotional / Posters - Series

2017 Design Gold Pencil

25.0

Saltwater Brewery

Edible Six Pack Rings

Packaging / Mass-market

2017 Design Gold Pencil

25.0

Wildlife Conservation Film Festival

Dream

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Google

Year In Search 2016

Motion Graphics / Single

2017 Design Gold Pencil

25.0

Hulk Limbo, Inc.

Spectacle of the Real

Craft / Animation - Single or Series

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Design / Immersive Design

2017 Design Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Ambient / Immersive / Digital Installations

2017 Interactive Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

2017 Interactive Gold Pencil

25.0

Gatorade

Serena Williams' Match Point | Gatorade

Innovation in Interactive / Gaming

2017 Interactive Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Broadcast / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Film / Cinema / Fiction

2017 Branded Entertainment Gold Pencil

25.0

NETSCOUT

Lo & Behold: Reveries of the Connected World

Film / Cinema / Non-Fiction / Documentary

2017 Branded Entertainment Gold Pencil

25.0

Sandy Hook Promise

Evan

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Donate Life

The World's Biggest Asshole

Online / Short Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Universal Pictures

CONAN Remote: Ride Along 2 with Kevin Hart and Ice Cube

Online / Long Form - Single

2017 Branded Entertainment Gold Pencil

25.0

Beyoncé

Beyoncé - "Formation"

Music Videos

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Experiential / Virtual Reality (VR)

2017 Branded Entertainment Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Experiential / Live Events

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Branded Entertainment

2017 Branded Entertainment Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Use of Technology / Virtual Reality (VR)

2017 Responsive Environments Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Craft / Storytelling

2017 Responsive Environments Gold Pencil

25.0

Boost Mobile

Boost Your Voice

Experiential / Events & Competitions

2017 Cross-Platform Gold Pencil

25.0

Art Institute of Chicago

Van Gogh BnB

Experiential / Installations

2017 Cross-Platform Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Experiential / Augmented Reality

2017 Cross-Platform Gold Pencil

25.0

Nike

Time Is Precious

Integrated Branding

2017 Cross-Platform Gold Pencil

25.0

Kraft Heinz

World's Largest Blind Taste Test

Brand Transformation

2017 Cross-Platform Gold Pencil

25.0

UNICEF

Unfairy Tales

Craft / Animation - Campaign

2017 Cross-Platform Gold Pencil

25.0

Lockheed Martin

The Field Trip to Mars

Innovation in Cross-Platform / Experiential

2017 Cross-Platform Gold Pencil

25.0

Old Spice

Five Year Plan

Television / Short Form - Single

2017 Film Gold Pencil

25.0

Nike

Time Is Precious

Television / Short Form - Campaign

2017 Film Gold Pencil

25.0

Under Armour

Michael Phelps

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Under Armour

USA Women's Gymnastics

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Google

Year In Search 2016

Television / Long Form - Single

2017 Film Gold Pencil

25.0

Wildlife Conservation Film Festival

Dream

Cinema Advertising

2017 Film Gold Pencil

25.0

Under Armour

Michael Phelps

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

Sandy Hook Promise

Evan

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

Donate Life

The World's Biggest Asshole

Online Films & Video / Short Form - Single

2017 Film Gold Pencil

25.0

GEICO

Crushed

Online Films & Video / Short Form - Campaign

2017 Film Gold Pencil

25.0

Morton Salt

The One Moment

Innovation in Film / Online

2017 Film Gold Pencil

25.0

GEICO

Crushed

Innovation in Film / Online

2017 Film Gold Pencil

25.0

Google

Made By Google

Mobile Advertising

2017 Mobile Gold Pencil

25.0

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