The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Country Rankings

 


United States

Client

Title

Category

Award

Points

Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 75.0
Snickers & BBDO: Thinking Globally, Acting Locally Agency: BBDO / New York + AMV BBDO / London + Clemenger BBDO + Impact BBDO Client: Mars Chocolate North America / Snickers Category: Penta Pencil Points: 75.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 50.0
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Custom Content Points: 50.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Varying Length Campaign Points: 50.0
Ask For A Raise Agency: R/GA / New York Client: The Muse, Ladies Get Paid, PayScale, Reply.ai Category: Influencer Marketing / Single Channel Points: 50.0
Did You Mean MailChimp? Agency: Droga5 / New York + PHD / New York + Resn / Wellington Client: MailChimp Category: Cross-Channel / Digital / Physical Cross-Channel Points: 50.0
The Truth is Hard to Find Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York Client: The New York Times Category: Under 100K Budget Points: 25.0
LA Original Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Craft / Art Direction - Campaign Points: 25.0
TV Doctors - Even More Drama Agency: McCann / New York + MRM//McCann / New York Client: Cigna Category: Film / Short Form Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Innovation in Film / Television / Cinema Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Film / Online Points: 25.0
#ForceofNature: Women Finding Freedom Outdoors Agency: Edelman / Seattle Client: REI Category: Brand Voice Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Brand Voice Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Innovation in Print & Outdoor / Ambient Media Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Reputation Management Points: 25.0
Coverage Coalition Agency: Barton F. Graf / New York Client: Coverage Coalition Category: Real-Time Response / Activity / Crisis Communications Points: 25.0
#NuggsforCarter Agency: Ketchum / Atlanta + VML / Kansas City Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Exclusive the Rainbow live event Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Ambient Media / Live Events Points: 25.0
One Chicago Agency: Ogilvy & Mather / Chicago Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Ambient Media / Experiential & Installations Points: 25.0
Elton John - Farewell Yellow Brick Road Global Launch Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Craft / Visual Effects / Animation Points: 25.0
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Digital / Social Media & Viral Marketing - Single Points: 25.0
Re-imagination of Chobani Agency: Chobani / New York Client: Chobani® Category: Branding / Rebranding Points: 25.0
USPS - Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Innovation in Public Relations Points: 25.0
The Anti-Trafficking Exam Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York Client: Anonymous Client Category: Innovation in Health & Wellness Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Guerrilla Marketing Points: 25.0
Fearless Girl Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Cultural Driver Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Direction / Single Points: 25.0
Chobani Display Agency: Chobani / New York Client: Chobani® Category: Typography / Typeface Design Points: 25.0
60th GRAMMYs - Play the City Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Innovation in Interactive / Experiential Points: 25.0
Ostrich Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles Client: Samsung Category: Craft - Direction / Single Points: 25.0
Did You Mean MailChimp? Agency: The Directors Bureau / Los Angeles + Riff Raff / London + Droga5 / New York Client: MailChimp Category: Broadcast / Short Form - Campaign Points: 25.0
P&G My Black is Beautiful | The Talk Agency: Hearts & Science / New York, NY + BBDO / New York + Egami Consulting Group / New York, NY + Barefoot Proximity / Cincinnati, OH Client: P&G Category: Broadcast / Long Form - Single Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles Client: Procter & Gamble - Tide Category: Craft - Direction / Campaign Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Craft - Writing / Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Online / Short Form - Single Points: 25.0
The Talk Agency: BBDO / New York + The Corner Shop / New York Client: P&G Category: Craft - Writing / Single Points: 25.0
Exclusive the Rainbow case study Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Innovation in Direct Points: 25.0
Typecast Agency: Wieden+Kennedy / New York + O Positive / New York Client: The Atlantic Category: Online / Short Form - Single Points: 25.0
Recovery Room Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America / Snickers Category: Television / Short Form - Single Points: 25.0
It's a Tide Ad Campaign Agency: Saatchi & Saatchi NY / New York Client: Procter & Gamble - Tide Category: Craft - Writing / Campaign Points: 25.0
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign Points: 25.0
C21 Restaurant Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City Client: National Down Syndrome Society Category: Online / Short Form - Single Points: 25.0
Kiwi Portraits Completed Agency: Ogilvy & Mather / Chicago Client: SC Johnson Category: Publishing / Newspaper - Campaign Points: 25.0
It's Another Tide Ad Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles Client: Procter & Gamble - Tide Category: Television / Short Form - Single Points: 25.0
The Invisible Car Agency: Commonwealth//McCann / Detroit Client: Chevrolet Category: Use of Technology Points: 25.0
The Eclipse Case Study Agency: Nest Labs / Palo Alto Client: Nest Category: Use of Technology Points: 25.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Show Pencil

75.0

Mars Chocolate North America / Snickers

Snickers & BBDO: Thinking Globally, Acting Locally

Penta Pencil

2018 Penta Pencil Penta Pencil

75.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Best of Discipline Pencil

50.0

Coca-Cola

Share a Coke 1,000 Name Celebration

Custom Content

2018 Radio Best of Discipline Pencil

50.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Television / Varying Length Campaign

2018 Film Best of Discipline Pencil

50.0

The Muse, Ladies Get Paid, PayScale, Reply.ai

Ask For A Raise

Influencer Marketing / Single Channel

2018 Social Influencer Marketing Best of Discipline Pencil

50.0

MailChimp

Did You Mean MailChimp?

Cross-Channel / Digital / Physical Cross-Channel

2018 UX / UI Best of Discipline Pencil

50.0

The New York Times

The Truth is Hard to Find

Under 100K Budget

2018 Film Gold Pencil

25.0

Mayor's Fund for Los Angeles

LA Original

Craft / Art Direction - Campaign

2018 Cross-Platform Gold Pencil

25.0

Cigna

TV Doctors - Even More Drama

Film / Short Form

2018 Health, Wellness & Pharma Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Innovation in Film / Television / Cinema

2018 Film Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Film / Online

2018 Film Gold Pencil

25.0

REI

#ForceofNature: Women Finding Freedom Outdoors

Brand Voice

2018 Public Relations Gold Pencil

25.0

City of Chicago

One Chicago

Brand Voice

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Innovation in Print & Outdoor / Ambient Media

2018 Print & Outdoor Gold Pencil

25.0

City of Chicago

One Chicago

Reputation Management

2018 Public Relations Gold Pencil

25.0

Coverage Coalition

Coverage Coalition

Real-Time Response / Activity / Crisis Communications

2018 Public Relations Gold Pencil

25.0

Wendy's

#NuggsforCarter

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow live event

Ambient Media / Live Events

2018 Direct Marketing Gold Pencil

25.0

City of Chicago

One Chicago

Real-Time Response / Activity / Proactive Communications

2018 Public Relations Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Ambient Media / Experiential & Installations

2018 Direct Marketing Gold Pencil

25.0

Sir Elton John

Elton John - Farewell Yellow Brick Road Global Launch

Craft / Visual Effects / Animation

2018 Interactive Gold Pencil

25.0

Downtown Records

Live Looper

Craft / Music / Sound

2018 Interactive Gold Pencil

25.0

P&G

The Talk

Digital / Social Media & Viral Marketing - Single

2018 Direct Marketing Gold Pencil

25.0

Chobani®

Re-imagination of Chobani

Branding / Rebranding

2018 Design Gold Pencil

25.0

United States Postal Service

USPS - Operation Santa

Innovation in Public Relations

2018 Public Relations Gold Pencil

25.0

Anonymous Client

The Anti-Trafficking Exam

Innovation in Health & Wellness

2018 Health, Wellness & Pharma Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Guerrilla Marketing

2018 Direct Marketing Gold Pencil

25.0

State Street Global Advisors

Fearless Girl

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Cultural Driver

2018 Cultural Driver Gold Pencil

25.0

P&G

The Talk

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

Chobani®

Chobani Display

Typography / Typeface Design

2018 Design Gold Pencil

25.0

The Recording Academy

60th GRAMMYs - Play the City

Innovation in Interactive / Experiential

2018 Interactive Gold Pencil

25.0

Samsung

Ostrich

Craft - Direction / Single

2018 Moving Image Craft Gold Pencil

25.0

MailChimp

Did You Mean MailChimp?

Broadcast / Short Form - Campaign

2018 Branded Entertainment Gold Pencil

25.0

P&G

P&G My Black is Beautiful | The Talk

Broadcast / Long Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Direction / Campaign

2018 Moving Image Craft Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

P&G

The Talk

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

P&G

The Talk

Craft - Writing / Single

2018 Moving Image Craft Gold Pencil

25.0

Mars Wrigley Confectionery

Exclusive the Rainbow case study

Innovation in Direct

2018 Direct Marketing Gold Pencil

25.0

The Atlantic

Typecast

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

Mars Chocolate North America / Snickers

Recovery Room

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Procter & Gamble - Tide

It's a Tide Ad Campaign

Craft - Writing / Campaign

2018 Moving Image Craft Gold Pencil

25.0

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

2018 Print & Outdoor Gold Pencil

25.0

National Down Syndrome Society

C21 Restaurant

Online / Short Form - Single

2018 Branded Entertainment Gold Pencil

25.0

SC Johnson

Kiwi Portraits Completed

Publishing / Newspaper - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Procter & Gamble - Tide

It's Another Tide Ad

Television / Short Form - Single

2018 Film Gold Pencil

25.0

Chevrolet

The Invisible Car

Use of Technology

2018 Responsive Environments Gold Pencil

25.0

Nest

The Eclipse Case Study

Use of Technology

2018 Responsive Environments Gold Pencil

25.0

Follow Us