The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
My Time Is Now
Agency: Stinkdigital / London Client: Nike Category: Websites / Consumer Goods
Points: 25.0
The Dove Ad Makeover
Agency: Ogilvy & Mather / London Client: Unilever Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
You're Not You When You're Hungry Twitter Campaign
Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Social Media / Best Use of Social Media/Facebook
Points: 25.0
Pennies for Life
Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
JAM With Chrome
Agency: Google Creative Lab / London Client: Google Category: Craft / Animation/Motion Graphics
Points: 15.0
Digital Signings
Agency: Google Creative Lab / London Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Points: 10.0
Sheepdog
Agency: Abbott Mead Vickers BBDO / London Client: Diageo Category: Online Films & Video / Short Form - Single
Points: 10.0
The Random Adventures of Brandon Generator
Agency: LBi / London Client: Microsoft Category: Craft / Animation/Motion Graphics
Points: 5.0
The Gnome Experiment
Agency: OgilvyOne / London Client: Kern & Sohn Precision Scales Category: Social Media / Communities / Microblogging
Points: 5.0
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
MINI Psychic Roadster
Agency: Profero / London Client: MINI Category: Websites / Durable Goods
Points: 5.0
Nike Academy
Agency: AKQA / London Client: Nike Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Pinning their hopes
Agency: Weapon7 / London Client: Unicef Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
MTV Under The Thumb
Agency: AKQA / London Client: Viacom International Media Networks Category: Mobile Applications/Sites / Services/Utilities
Points: 5.0
Nike Fuel Station
Agency: AKQA / London Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Ugokidase Tokyo
Agency: AKQA / London Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Make Music in the Corner Shop
Agency: Stinkdigital / London Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Pennies for Life
Agency: DLKW LOWE / London Client: The Microloan Foundation Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Nike Fuel Stream
Agency: AKQA / London Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Skate Fortwo
Agency: Weapon7 / London Client: Smart Category: Online Films & Video / Short Form - Single
Points: 5.0
Make Music in the Corner Shop
Agency: Stinkdigital / London Client: Red Stripe Category: Online Films & Video / Short Form - Single
Points: 5.0
Twinkle
Agency: Havas Worldwide / London Client: Chivas Category: Online Films & Video / Long Form - Single
Points: 5.0
New Star of India
Agency: AKQA / London Client: Nissan Category: Online Films & Video / Long Form - Single
Points: 5.0
Metamorphosis
Agency: Euro RSCG / London Client: Credit Suisse Category: Online Films & Video / Long Form - Single
Points: 5.0
Vinyl
Agency: Euro RSCG / London Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
Points: 5.0
17 Make-up Songs "Tonight We're Going Out Out"
Agency: Mother / London Client: Boots Category: Online Films & Video / Music Videos
Points: 5.0
Inspired by Iceland
Agency: The Brooklyn Brothers & Islenska / London Client: Promote Iceland Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Express Tracks
Agency: VCCP / London Client: Gatwick Express Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Metamorphosis
Agency: Euro RSCG / London Client: Credit Suisse Category: Craft / Animation/Motion Graphics
Points: 5.0
Client:
Nike
Title:
My Time Is Now
Category:
Websites / Consumer Goods
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
The Dove Ad Makeover
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Snickers
Title:
You're Not You When You're Hungry Twitter Campaign
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
BOA
Title:
Team GB
Category:
Websites / Corporate Website
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
JAM With Chrome
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
Digital Signings
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Sheepdog
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
The Random Adventures of Brandon Generator
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Kern & Sohn Precision Scales
Title:
The Gnome Experiment
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
MINI Psychic Roadster
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Academy
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unicef
Title:
Pinning their hopes
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Viacom International Media Networks
Title:
MTV Under The Thumb
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Fuel Station
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike Japan
Title:
Ugokidase Tokyo
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The Microloan Foundation
Title:
Pennies for Life
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Fuel Stream
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Smart
Title:
Skate Fortwo
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Chivas
Title:
Twinkle
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nissan
Title:
New Star of India
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Credit Suisse
Title:
Metamorphosis
Category:
Online Films & Video / Long Form - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Reckitt Benkiser
Title:
Vinyl
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Boots
Title:
17 Make-up Songs "Tonight We're Going Out Out"
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Promote Iceland
Title:
Inspired by Iceland
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Gatwick Express
Title:
Express Tracks
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2013 Interactive Merit Award
Points:
5.0