The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign
Points: 5.0
Winston Fletcher 'Catch 22'
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Points: 5.0
Winston Fletcher 'The Great Gatsby'
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Points: 5.0
Plenty More
Agency: Here Design / London Client: Ebury Press Category: Publication Design / Book Cover Design
Points: 5.0
Suffocation
Agency: Leo Burnett London / London Client: Karma Nirvana Category: Print Craft / Art Direction - Single Only
Points: 5.0
100
Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Category: Online Films & Video / Short Form - Single
Points: 5.0
Arabica
Agency: Here Design / London Client: Arabica Category: Package Design / Product Line
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\\LONDON / London Client: adidas Category: Experiential Advertising / Events & Competitions
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London Client: adidas Category: Experiences / Indoor Spaces
Points: 5.0
Suffocation
Agency: Leo Burnett London / London Client: Karma Nirvana Category: Direct Marketing / Flat Mailing
Points: 5.0
House of Mamba
Agency: AKQA / London & Shanghai Client: Nike Category: Experiential Advertising / Installations
Points: 5.0
The Little Market
Agency: TBWA\LONDON / London Client: Lidl UK Category: Experiences / Outdoor Spaces
Points: 5.0
Shell Make The Future
Agency: J Walter Thompson / London Client: Royal Dutch Shell Category: Experiences / Outdoor Spaces
Points: 5.0
Macca Cracker
Agency: Leo Burnett London / London Client: McDonald's Category: Mobile Applications / Branded Games
Points: 5.0
Predator Instinct: The Game
Agency: TBWA\LONDON / London Client: adidas Category: Experiential Advertising / Installations
Points: 5.0
Departure Board
Agency: Leo Burnett London / London Client: Amnesty International Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Destiny: The New Fragrance By Xbox.
Agency: McCann / London Client: Microsoft Category: Experiential Advertising / Guerilla
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London Client: WALKERS Category: Innovation in Outdoor / Single
Points: 5.0
Departure Board
Agency: Leo Burnett London / London Client: Amnesty International Category: Innovation in Outdoor / Single
Points: 5.0
I Saw Your Willy
Agency: Leo Burnett London / London Client: NSPCC Category: Broadcast & Moving Image / Animation
Points: 5.0
Lucy & The Boy
Agency: Leo Burnett London / London Client: NSPCC Category: Broadcast & Moving Image / Animation
Points: 5.0
Friend Compass
Agency: McCann / London Client: Momondo Category: Mobile Applications / Social Networks / Community
Points: 5.0
Trip
Agency: Art&Graft / London + Virgin Atlantic Airways / London Client: Virgin Atlantic Airways Category: Broadcast & Moving Image / Animation
Points: 5.0
Flash Photo Posters
Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Innovation in Outdoor / Single
Points: 5.0
Holiday Spam
Agency: Wieden+Kennedy / London Client: Three Category: Integrated Branding / Consumer Campaign
Points: 5.0
Could I Be Any Clearer
Agency: adamandeveDDB / London Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Points: 5.0
Beach
Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London Client: Royal British Legion Category: Integrated Branding / Public Service Campaign
Points: 5.0
Destiny: The New Fragrance By Xbox.
Agency: McCann / London Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
TWEET TO EAT
Agency: AMV BBDO / London Client: WALKERS Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Fuck the Poor
Agency: Publicis London / London Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Cook's Range
Agency: Wieden+Kennedy / London Client: Lurpak Category: Consumer Television / 60 Second - Single
Points: 5.0
Icons
Agency: Grey London / London + Academy / London Client: News UK Category: Consumer Television / 60 Second - Single
Points: 5.0
Beach
Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting
Points: 5.0
Southampton
Agency: adamandeveDDB / London Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Points: 5.0
Wallsie Street
Agency: Saatchi & Saatchi / London Client: Kerry Foods Category: Consumer Television / 60 Second - Single
Points: 5.0
Pack Attack - Chicken
Agency: adamandeveDDB / London Client: Mars Category: Magazine / Full Page or Spread - Single
Points: 5.0
Beach
Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single
Points: 5.0
Jungle
Agency: BBH / London Client: Axe Category: Magazine / Full Page or Spread - Single
Points: 5.0
Pack Attack
Agency: adamandeveDDB / London Client: Mars Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Departure Board
Agency: Leo Burnett London / London Client: Amnesty International Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Every Man Remembered
Agency: RKCR/Y&R / London Client: Royal British Legion Category: Interactive Advertising / Public Service / Non-Profit
Points: 5.0
Winston Fletcher
Agency: DLKW LOWE / London Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
Points: 5.0
1914
Agency: AMV BBDO / London Client: SAINSBURY'S Category: Consumer Television / Over 60 Second - Single
Points: 5.0
Dandelyan Identity
Agency: Magpie Studio / LONDON Client: Morgans Hotel Group - Mondrian London Category: Brand Identity / Series
Points: 5.0
Cook's Range
Agency: Wieden+Kennedy / London Client: Lurpak Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 5.0
Holiday Spam
Agency: Wieden+Kennedy / London Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
1914
Agency: AMV BBDO / London Client: SAINSBURY'S Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'Catch 22'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'The Great Gatsby'
Category:
Print Craft / Writing - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Ebury Press
Title:
Plenty More
Category:
Publication Design / Book Cover Design
Award:
2015 Design Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
Suffocation
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Leica
Title:
100
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Arabica
Title:
Arabica
Category:
Package Design / Product Line
Award:
2015 Design Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiences / Indoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Karma Nirvana
Title:
Suffocation
Category:
Direct Marketing / Flat Mailing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Nike
Title:
House of Mamba
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Lidl UK
Title:
The Little Market
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
Royal Dutch Shell
Title:
Shell Make The Future
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Merit Award
Points:
5.0
Client:
McDonald's
Title:
Macca Cracker
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
adidas
Title:
Predator Instinct: The Game
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Departure Board
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Departure Board
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
NSPCC
Title:
I Saw Your Willy
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
NSPCC
Title:
Lucy & The Boy
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Virgin Atlantic Airways
Title:
Trip
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Merit Award
Points:
5.0
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Innovation in Outdoor / Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Three
Title:
Holiday Spam
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Could I Be Any Clearer
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Unilever
Title:
Beach
Category:
Radio / Consumer - Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Integrated Branding / Public Service Campaign
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
WALKERS
Title:
TWEET TO EAT
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
Beach
Category:
Radio Craft / Scriptwriting
Award:
2015 Radio Merit Award
Points:
5.0
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Kerry Foods
Title:
Wallsie Street
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Mars
Title:
Pack Attack - Chicken
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars
Title:
Pack Attack
Category:
Magazine / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Departure Board
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Royal British Legion
Title:
Every Man Remembered
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
SAINSBURY'S
Title:
1914
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Morgans Hotel Group - Mondrian London
Title:
Dandelyan Identity
Category:
Brand Identity / Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Lurpak
Title:
Cook's Range
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
SAINSBURY'S
Title:
1914
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Merit Award
Points:
5.0
