The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Break the Routine
Agency: J. Walter Thompson / London Client: Victim Support and The National Centre for Domestic Violence Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
The Heart
Agency: Saatchi & Saatchi / London + MJZ / London Client: VISA Europe Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Blood
Agency: 750mph / London + AMV BBDO / London Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Points: 5.0
The Greatest Gift
Agency: AMV BBDO / London Client: Sainsbury's Category: Craft - Animation / Animation - Single
Points: 5.0
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London Client: Waitrose Category: Craft - Animation / Animation - Single
Points: 5.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Craft - Animation / Animation - Single
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Craft - Editing / Editing - Single
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Brand Voice
Points: 5.0
#MYNEOLABEL
Agency: iris / London Client: adidas neo Category: Social Engagement / Community Building
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Real-Time Response
Points: 5.0
Outrage Is Not Enough
Agency: Ogilvy & Mather / London Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Use of Technology / Integration with Social Platforms
Points: 5.0
Zombie Christmas: The Real-World Trailer
Agency: McCann / London + Momentum Worldwide / London Client: Microsoft / Xbox Category: Craft / Printing / Production - Single or Campaign
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Points: 5.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Craft / Writing - Single or Campaign
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
BP 500 Years of Stories
Agency: Valenstein & Fatt / London Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Magazine - Single
Points: 5.0
Hunt on the News
Agency: AKQA / São Paulo Client: Netflix Category: Publishing / Newspaper - Campaign
Points: 5.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London Client: Mars - Skittles Category: Publishing / Newspaper - Single
Points: 5.0
Public Health England - Change 4 Life - Sugar Smart
Agency: M&C Saatchi / London Client: Public Health England - Change 4 Life Category: Use of Technology
Points: 5.0
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Under 100K Budget
Points: 5.0
#GetOutOfOffice
Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London Client: Virgin Atlantic Category: Under 100K Budget
Points: 5.0
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London Client: Inspiring the Future Category: Under 100K Budget
Points: 5.0
Road Trip
Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London Client: H&M Category: Online Films & Video / Long Form - Single
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Points: 5.0
Project Literacy
Agency: FCB Inferno / London Client: Pearson Category: Online Films & Video / Short Form - Single
Points: 5.0
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London Client: Harvey Nichols Category: Cinema Advertising
Points: 5.0
Imam & Priest
Agency: Joint / London + HLA / London Client: Amazon Category: Cinema Advertising
Points: 5.0
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London Client: PCUK Category: Television / Long Form - Single
Points: 5.0
Imam & Priest
Agency: Joint / London + HLA / London Client: Amazon Category: Television / Long Form - Single
Points: 5.0
Whopper Exchange
Agency: AKQA / São Paulo Client: Burger King Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Addressing The Problem
Agency: OgilvyOne / London Client: What 3 Words Category: Print / Flat & Dimensional
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Experiential / Live Events
Points: 5.0
False Alarm
Agency: Universal /Republic Records/ XO In Association With Intel / Los Angeles + Great Guns / London Client: Universal /Republic Records In Association With Intel Category: Music Videos
Points: 5.0
Spring
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Stink / London + The Quarry / London Client: Waitrose Category: Online / Live Webcast
Points: 5.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London Client: H&M Category: Online / Long Form - Single
Points: 5.0
Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London Client: Volkswagen Category: Online / Short Form - Campaign
Points: 5.0
Audi - The Comeback
Agency: SapientRazorfish / Berlin + Stink GmbH / Berlin + Sehsucht / Hamburg Client: Audi Category: Online / Short Form - Single
Points: 5.0
Human Made Stories
Agency: Valenstein & Fatt / London Client: Volvo Category: Broadcast / Short Form - Campaign
Points: 5.0
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Change Please
Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Self-Promotion
Points: 5.0
Monster Stains
Agency: Ogilvy & Mather / London Client: Unilever Category: Craft / Animation - Single or Series
Points: 5.0
MARS
Agency: National Geographic / New York + Framestore / London + RadicalMedia / New York + Imagine Entertainment / Beverley Hills Client: National Geographic Category: Motion Graphics / Title Sequences
Points: 5.0
Level Kids
Agency: FITCH / London Client: Chalhoub Group Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
Doors Of Thrones
Agency: Publicis / London Client: Tourism Ireland Category: Immersive / Environmental / Ambient Media - Series
Points: 5.0
Nike Football Pro Genius
Agency: AKQA / London Client: Nike Football Category: Digital / Game Design
Points: 5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Victim Support and The National Centre for Domestic Violence
Title:
Break the Routine
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
VISA Europe
Title:
The Heart
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
The Greatest Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Use of Technology / Integration with Social Platforms
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Microsoft / Xbox
Title:
Zombie Christmas: The Real-World Trailer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Craft / Writing - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Netflix
Title:
Hunt on the News
Category:
Publishing / Newspaper - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Public Health England - Change 4 Life
Title:
Public Health England - Change 4 Life - Sugar Smart
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Britalia
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Virgin Atlantic
Title:
#GetOutOfOffice
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Inspiring the Future
Title:
Redraw the Balance
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
H&M
Title:
Road Trip
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Pearson
Title:
Project Literacy
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Britalia
Category:
Cinema Advertising
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amazon
Title:
Imam & Priest
Category:
Cinema Advertising
Award:
2017 Film Merit Award
Points:
5.0
Client:
PCUK
Title:
Coming of Age
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amazon
Title:
Imam & Priest
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Burger King
Title:
Whopper Exchange
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
What 3 Words
Title:
Addressing The Problem
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Universal /Republic Records In Association With Intel
Title:
False Alarm
Category:
Music Videos
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Waitrose
Title:
Spring
Category:
Online / Live Webcast
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
H&M
Title:
Come Together
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Audi
Title:
Audi - The Comeback
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volvo
Title:
Human Made Stories
Category:
Broadcast / Short Form - Campaign
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
Monster Stains
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
National Geographic
Title:
MARS
Category:
Motion Graphics / Title Sequences
Award:
2017 Design Merit Award
Points:
5.0
Client:
Chalhoub Group
Title:
Level Kids
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Immersive / Environmental / Ambient Media - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike Football
Title:
Nike Football Pro Genius
Category:
Digital / Game Design
Award:
2017 Design Merit Award
Points:
5.0
