The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Print / Flat & Dimensional
Points: 2.0
Beer and Food. Good Together
Agency: The Community / London Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign
Points: 2.0
Mark’s Story
Agency: McCann Health / London Client: GSK Category: Direct Marketing / Print - Flat & Dimensional
Points: 2.0
Humans will be Humans
Agency: Ogilvy UK / London Client: Samsung Category: User-Generated Content
Points: 2.0
Give Nothing to Psoriasis Campaign
Agency: VCCP Health / London + Nice Shirt Films / London Client: LEO Pharma Category: Film / Long Form
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Speak to Go
Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Websites
Points: 2.0
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Logo
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Film / Long Form
Points: 2.0
One Breath
Agency: AMV BBDO / London + RSA Fims / London + Grand Central / London + MPC / London Client: J & J Nicorette Category: Film / Long Form
Points: 2.0
Bandido — disrupting the Californian coffee scene
Agency: Magpie Studio / London Client: Bandido Coffee Co. Category: Branding / Identity System
Points: 2.0
A Scherzo Of Colour
Agency: Jones Knowles Ritchie / London Client: Miller Harris Category: Branding / Identity System
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Integrated Campaign
Points: 2.0
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London Client: F1 Category: Branding / Rebranding
Points: 2.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Integrated Campaign
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Integrated Campaign
Points: 2.0
Speak To Go
Agency: Google Creative Lab / London + Jaume Sanchez / London Client: Google Category: Innovation in Interactive / Online
Points: 2.0
Food Pioneers
Agency: Ogilvy UK / London Client: Unilever Category: Broadcast / Any Length - Campaign
Points: 2.0
Retro future : motor sport heritage meets new age machinery
Agency: Wieden+Kennedy / London Client: F1 Category: Typography / Typeface Design
Points: 2.0
2050
Agency: Great Guns / London Client: Breast Cancer Now Category: Craft - Direction / Single
Points: 2.0
#Blood Normal Pad
Agency: AMV BBDO / London + Fraser Muggeridge Studio / London Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Points: 2.0
#Blood Normal Underwear
Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris Client: Essity Libresse Bodyform Category: Guerrilla Marketing
Points: 2.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Guerrilla Marketing
Points: 2.0
Elliptic: Finding the Truth in Data
Agency: Superunion / London Client: Elliptic Category: Typography / Static
Points: 2.0
#Whatmakesgreat
Agency: Ogilvy UK / London Client: IBM Category: Craft / Use of Digital Technology - Single or Campaign
Points: 2.0
Food Pioneers
Agency: Ogilvy UK / London Client: Unilever Category: Craft / Writing - Campaign
Points: 2.0
Immersive Erotica
Agency: Global Media and Entertainment / London Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
Points: 2.0
Stranger Broadcast
Agency: AKQA / São Paulo Client: Netflix Category: Broadcast / Long Form - Single
Points: 2.0
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London Client: Nike Category: Promotional / Posters - Extended Series
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Single
Points: 2.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Craft - Writing / Single
Points: 2.0
#TankFree
Agency: WCRS / London Client: The Born Free Foundation Category: User Activation
Points: 2.0
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London Client: Skittles Category: Television / Short Form - Single
Points: 2.0
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle Client: Amazon Category: Television / Short Form - Single
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Online / Short Form - Campaign
Points: 2.0
Humans will be Humans - Tap
Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Single
Points: 2.0
Celebrating 50 Golden Yearz
Agency: Jones Knowles Ritchie / London Client: Heinz Category: Packaging / Mass-market
Points: 2.0
Gravity Light
Agency: J. Walter Thompson / London Client: Shell Category: Innovation in Responsive Environments
Points: 2.0
Humans will be Humans
Agency: Ogilvy UK / London Client: Samsung Category: Television / Short Form - Campaign
Points: 2.0
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles Client: Depeche Mode / Venusnote Ltd. Category: Branded Social Channel
Points: 2.0
Visual Identity Conducted by Sir Simon Rattle
Agency: Superunion / London + Symphony Orchestra / London Client: London Symphony Orchestra Category: Data Visualization / Dynamic
Points: 2.0
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London Client: Red Cross Category: Television / Long Form - Single
Points: 2.0
The Button
Agency: adam&eveDDB / London + Factory / London Client: Volkswagen Category: Television / Long Form - Single
Points: 2.0
Football Stories
Agency: AMV BBDO / London + BBDO / Africa + Stink / London Client: Diageo Guinness Category: Craft - Cinematography / Campaign
Points: 2.0
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Single
Points: 2.0
Paddington and the Christmas Visitor
Agency: Grey / London + Framestore / London + Rattling Stick / London Client: Marks & Spencer Category: Craft - Animation / Single
Points: 2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Wickes
Title:
Tradesman's Suncream
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
British Beer and Pub Alliance
Title:
Beer and Food. Good Together
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
GSK
Title:
Mark’s Story
Category:
Direct Marketing / Print - Flat & Dimensional
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Samsung
Title:
Humans will be Humans
Category:
User-Generated Content
Award:
2018 Film Merit Award
Points:
2.0
Client:
LEO Pharma
Title:
Give Nothing to Psoriasis Campaign
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Google
Title:
Speak to Go
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
J & J Nicorette
Title:
One Breath
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Bandido Coffee Co.
Title:
Bandido — disrupting the Californian coffee scene
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Miller Harris
Title:
A Scherzo Of Colour
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Google
Title:
Speak To Go
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Unilever
Title:
Food Pioneers
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
F1
Title:
Retro future : motor sport heritage meets new age machinery
Category:
Typography / Typeface Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Breast Cancer Now
Title:
2050
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Pad
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal Underwear
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Elliptic
Title:
Elliptic: Finding the Truth in Data
Category:
Typography / Static
Award:
2018 Design Merit Award
Points:
2.0
Client:
IBM
Title:
#Whatmakesgreat
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Unilever
Title:
Food Pioneers
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Harper Collins
Title:
Immersive Erotica
Category:
Craft / Sound Design - Single or Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Berlin - Lauf Nicht Renn
Category:
Promotional / Posters - Extended Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
The Born Free Foundation
Title:
#TankFree
Category:
User Activation
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Heinz
Title:
Celebrating 50 Golden Yearz
Category:
Packaging / Mass-market
Award:
2018 Design Merit Award
Points:
2.0
Client:
Shell
Title:
Gravity Light
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
Samsung
Title:
Humans will be Humans
Category:
Television / Short Form - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Depeche Mode / Venusnote Ltd.
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
Visual Identity Conducted by Sir Simon Rattle
Category:
Data Visualization / Dynamic
Award:
2018 Design Merit Award
Points:
2.0
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Diageo Guinness
Title:
Football Stories
Category:
Craft - Cinematography / Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Marks & Spencer
Title:
Paddington and the Christmas Visitor
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
