The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 50.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 50.0
Ash to Art
Agency: J. Walter Thompson / London Client: Glasgow School of Art Category: Experimental / Internal Projects / R&D
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London + The Mill / London + Smuggler / London + Factory / London Client: FIFA Category: Gaming
Points: 25.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Innovation in Public Relations
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London + Factory / London + Smuggler / London + The Mill / London Client: FIFA Category: Innovation in Interactive / Gaming
Points: 25.0
CARPOS® evoo Par Excellence
Agency: Panos Tsakiris / London Client: CARPOS Category: Packaging / Specialty
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Animation / Single
Points: 25.0
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Television / Long Form - Single
Points: 25.0
Ostrich
Agency: MPC / London + MPC / Los Angeles + Leo Burnett / Chicago + MJZ / Los Angeles Client: Samsung Category: Craft - Visual Effects / Single
Points: 25.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London Client: LADbible & Plastic Ocean Category: Social Engagement / Community Building
Points: 25.0
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Moving Image / Single
Points: 25.0
CLOWNS
Agency: AUDI / London + BBH / London + Rattling Stick / London Client: AUDI Category: Cinema Advertising
Points: 25.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Time Based Arts / London Client: Nike Category: Cinema Advertising
Points: 25.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London Client: Nike Category: Online Films & Video / Long Form - Single
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London + Ayzenberg / Seattle Client: Microsoft Category: User-Generated Campaign
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London Client: FIFA Category: Influencer Marketing / Multi-Channel
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Branding
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Integrated Digital & Physical Product
Points: 25.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Community Building
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Points: 15.0
Music in the Mind- Human Made Stories
Agency: Grey / London + PULSE Films / London + GPS / London + Hogarth WW / London Client: Volvo UK Category: Broadcast / Long Form - Single
Points: 15.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single
Points: 15.0
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London Client: Nike Category: Branded Social Post / Campaign
Points: 15.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Experiential / Augmented Reality (AR)
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Social Engagement / Community Building
Points: 15.0
Nothing Beats A Londoner
Agency: 750mph / London + Wieden+Kennedy / London + Riff Raff / London + Final Cut / London Client: Nike Category: Craft - Sound Design / Single
Points: 15.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + Craft/McCann / London + MRM/McCann / London Client: Microsoft Category: User-Generated Content
Points: 15.0
#MoreThanARefugee
Agency: Flying Object / London Client: YouTube / International Rescue Committee Category: Influencer Marketing / Single Channel
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
Points: 15.0
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London Client: Bandido Coffee Co Category: Branding / Logo
Points: 10.0
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London Client: Essity Libresse Bodyform Category: Brand Voice
Points: 10.0
Qibla Finder
Agency: Google Brand Studio / London Client: Google Brand Studio Category: Utility
Points: 10.0
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London Client: The Gut Stuff Category: Branding / Identity System
Points: 10.0
Qibla Finder
Agency: Google Brand Studio / London Client: Google Brand Studio Category: Use of Technology
Points: 10.0
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Points: 10.0
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London Client: Mars Confectionery Snickers Category: Custom Content
Points: 10.0
Alexa Loses her Voice
Agency: Lucky Generals / London + Amazon D1 / Seattle + Hungry Man / LA Client: Amazon Category: Television / Long Form - Single
Points: 10.0
BBC One - The Supporting Act
Agency: BBC Creative / London Client: BBC Category: Craft - Animation / Single
Points: 10.0
It's perfectly normal. Until it's Kwiffed
Agency: Droga5 / London + Biscuit Filmworks / London Client: Kwiff Category: Television / Long Form - Campaign
Points: 10.0
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden Client: Volvo Category: Craft - Sound Design / Single
Points: 10.0
Fall Fashion
Agency: adam&eveDDB / London + Electric Theatre Collective / London + Factory / London Client: H&M Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 10.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Online Films & Video / Long Form - Single
Points: 10.0
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York Client: Samsung Category: Influencer Marketing / Single Channel
Points: 10.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding
Points: 10.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Brand Transformation
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London Client: Apple Category: Craft / Art Direction - Campaign
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London Client: Microsoft Category: Websites / Utility
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Print / Flat & Dimensional
Points: 2.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Best of Discipline Pencil
Points:
50.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Glasgow School of Art
Title:
Ash to Art
Category:
Experimental / Internal Projects / R&D
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Innovation in Public Relations
Award:
2018 Public Relations Green Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Gold Pencil
Points:
25.0
Client:
CARPOS
Title:
CARPOS® evoo Par Excellence
Category:
Packaging / Specialty
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
AUDI
Title:
CLOWNS
Category:
Television / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Ostrich
Category:
Craft - Visual Effects / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Moving Image / Single
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
AUDI
Title:
CLOWNS
Category:
Cinema Advertising
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Cinema Advertising
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Branding
Award:
2018 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Integrated Digital & Physical Product
Award:
2018 Intellectual Property Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Community Building
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Volvo UK
Title:
Music in the Mind- Human Made Stories
Category:
Broadcast / Long Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Social Engagement / Community Building
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nothing Beats A Londoner
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
User-Generated Content
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
YouTube / International Rescue Committee
Title:
#MoreThanARefugee
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Brand Voice
Award:
2018 Public Relations Bronze Pencil
Points:
10.0
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Utility
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Branding / Identity System
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Award:
2018 Radio Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Television / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
BBC
Title:
BBC One - The Supporting Act
Category:
Craft - Animation / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed
Category:
Television / Long Form - Campaign
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
Volvo XC40 - Things
Category:
Craft - Sound Design / Single
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
H&M
Title:
Fall Fashion
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Marmite
Title:
The Gene Project
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
