The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Branding / Rebranding
Points: 2.0
Noc Coffee Company
Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Branding / Brand Installations
Points: 2.0
Coal Drops Yard
Agency: Droga5 / London Client: Argent Category: Promotional / Print Advertisements
Points: 2.0
The Royal Bucket
Agency: Iris / London + KFC / UK Client: KFC (Yum! Brands) Category: Promotional / Collateral Items
Points: 2.0
Toxic Toby
Agency: McCann / London + Craft/McCann / London Client: BreezoMeter / British Lung Foundation / World Health Organization Category: Data Visualization / Static or Dynamic
Points: 2.0
NSynth Super
Agency: Google Creative Lab / London Client: Google Category: Digital Design
Points: 2.0
Noc Coffee Company
Agency: Superunion / Hong Kong Client: Noc Coffee Company Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London Client: BBC Two Category: Craft / Animation
Points: 2.0
NSynth Super
Agency: Google Creative Lab / London Client: Google Category: Innovation in Design
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Online Video / Interactive Video
Points: 2.0
TAKUMI: A 60,000 hour story on the survival of human craft
Agency: The&Partnership / London Client: Lexus International Category: Feature Length / Narrative & Documentary
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Experiential / Live Events
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Experiential / Brand Installations
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Integrated Campaign
Points: 2.0
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London Client: Lurpak Category: Television & VOD / Short Form - Single
Points: 2.0
Three - Phones Are Good
Agency: Wieden+Kennedy / London + Friend / London Client: Wieden+Kennedy London Category: Cinema Advertising
Points: 2.0
Processions
Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Out-of-Home / Dynamic Billboards & Transit
Points: 2.0
Processions
Agency: M&C Saatchi / London + Coffee& TV / London Client: NatWest Category: Craft / Use of Digital Technology
Points: 2.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
Points: 2.0
Jack & the Beanstalk
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Single
Points: 2.0
Backwards Tales
Agency: McCann / Milton Keynes + MRM//McCann / Madrid + McCann / Birmingham Client: Vauxhall Category: Broadcast / Campaign
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol Client: Refuge - Lisa King Category: Craft / Writing - Single
Points: 2.0
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London Client: Skoda Category: Events & Competitions
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Draw to Art
Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Use of Technology
Points: 2.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Channel
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Post / Real-time Response
Points: 2.0
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London Client: Huawei Category: Social Engagement / User-Generated Content
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London Client: The Cybersmile Foundation Category: Social Engagement / Stunts & Activations
Points: 2.0
Humanity Test
Agency: J. Walter Thompson / London Client: UN Women Category: Community Building
Points: 2.0
Big Bell
Agency: Edelman / London + Edelman / LA + UNIT9 / London Client: Taco Bell Category: Innovation in Public Relations
Points: 2.0
If Love Hurts
Agency: Pete Giblin / London + Somesuch / London Client: White Ribbon Category: Craft - Direction / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Direction / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Craft - Animation / Single
Points: 2.0
There's a Rang-Tan in my Bedroom
Agency: Passion Animation Studios / London + Mother / London Client: Greenpeace Category: Craft - Animation / Single
Points: 2.0
Spider
Agency: Engine / London Client: CNR: Royal Navy and Royal Marines Category: Craft - Visual Effects / Single
Points: 2.0
We
Agency: M&C Saatchi / London + Rogue Films / London + Electric Theatre Collective / London + 750mph / London Client: Coca-Cola Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
The Attack
Agency: Havas Lynx Group / Manchester Client: Astra Zeneca Category: Film / Pharma
Points: 2.0
Booberang
Agency: Leo Burnett / London + Ridley Scott Associates / London + The Mill / London Client: Breast Cancer Care Category: Digital / Social Media
Points: 2.0
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York Client: Mundipharma Category: Print / Pharma
Points: 2.0
Welcome to Mavenclad
Agency: McCann Health / London + Studio AKA / London Client: Merck Category: Integrated Campaign
Points: 2.0
Reversible Poetry
Agency: McCann / Bristol Client: Refuge - Lisa King Category: Integrated Campaign
Points: 2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Branding / Rebranding
Award:
2019 Design Merit Award
Points:
2.0
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Branding / Brand Installations
Award:
2019 Design Merit Award
Points:
2.0
Client:
Argent
Title:
Coal Drops Yard
Category:
Promotional / Print Advertisements
Award:
2019 Design Merit Award
Points:
2.0
Client:
KFC (Yum! Brands)
Title:
The Royal Bucket
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
BreezoMeter / British Lung Foundation / World Health Organization
Title:
Toxic Toby
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Merit Award
Points:
2.0
Client:
Google
Title:
NSynth Super
Category:
Digital Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
Noc Coffee Company
Title:
Noc Coffee Company
Category:
Experiential / Environmental / Indoor Spaces
Award:
2019 Design Merit Award
Points:
2.0
Client:
Argent
Title:
Coal Drops Yard
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Craft / Animation
Award:
2019 Design Merit Award
Points:
2.0
Client:
Google
Title:
NSynth Super
Category:
Innovation in Design
Award:
2019 Design Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Lexus International
Title:
TAKUMI: A 60,000 hour story on the survival of human craft
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Music Videos
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Experiential / Live Events
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Integrated Campaign
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Wieden+Kennedy London
Title:
Three - Phones Are Good
Category:
Cinema Advertising
Award:
2019 Film Merit Award
Points:
2.0
Client:
NatWest
Title:
Processions
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
NatWest
Title:
Processions
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Vauxhall
Title:
Jack & the Beanstalk
Category:
Broadcast / Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Vauxhall
Title:
Backwards Tales
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing - Single
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Channel
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Post / Real-time Response
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
UN Women
Title:
Humanity Test
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Taco Bell
Title:
Big Bell
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
White Ribbon
Title:
If Love Hurts
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Direction / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Greenpeace
Title:
There's a Rang-Tan in my Bedroom
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
CNR: Royal Navy and Royal Marines
Title:
Spider
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
We
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Astra Zeneca
Title:
The Attack
Category:
Film / Pharma
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Breast Cancer Care
Title:
Booberang
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mundipharma
Title:
No more ups and downs
Category:
Print / Pharma
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Merck
Title:
Welcome to Mavenclad
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Integrated Campaign
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
