The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Clearing the Air
Agency: BBC Creative / London Client: BBC Category: Digital & Online / Email & Newsletters
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign
Points: 15.0
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
Points: 10.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Raise Their Game
Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing
Points: 10.0
Samsung Folding Piccadilly
Agency: Cheil / London Client: Samsung Category: Out of Home / Billboards & Transit
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Targeted Video / Location-Specific Video
Points: 2.0
Bootiques
Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Points: 2.0
A Season of Stories
Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters
Points: 2.0
Cards of Acknowledgement
Agency: MRM / London Client: Miscarriage Association Category: Craft / Writing
Points: 2.0
Client:
BBC
Title:
Clearing the Air
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Campaign
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Targeted Video / Location-Specific Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Merit Award
Points:
2.0