The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment
Points: 25.0
Notpla
Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration
Points: 25.0
Unscripted
Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
Points: 25.0
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London Client: BBC Creative Category: Moving Image / Series
Points: 15.0
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand
Points: 15.0
Clearing the Air
Agency: BBC Creative / London Client: BBC Category: Digital & Online / Email & Newsletters
Points: 15.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures
Points: 15.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single
Points: 15.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single
Points: 15.0
Life Melodies
Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio
Points: 15.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
Hairspray
Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma
Points: 15.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single
Points: 15.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions
Points: 10.0
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video
Points: 10.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Websites / E-Commerce
Points: 10.0
My Carer
Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants
Points: 10.0
The Purse
Agency: AMV BBDO / London Client: Guinness Category: Craft - Direction / Single
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign
Points: 10.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single
Points: 10.0
Raise Their Game
Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing
Points: 10.0
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single
Points: 10.0
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing
Points: 10.0
Making Impossible Possible
Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion
Points: 10.0
The Fall
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single
Points: 10.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations
Points: 10.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects
Points: 10.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations
Points: 10.0
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media
Points: 10.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Radio & Audio
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Moving Image / Single
Points: 2.0
Clear
Agency: AMV BBDO / London Client: Guinness Category: Events / Stunts / Competitions
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Events / Stunts / Competitions
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product
Points: 2.0
A Night At... The Louvre
Agency: Amplify / London Client: Airbnb Category: Brand Installations
Points: 2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Notpla
Title:
Notpla
Category:
Green Pencil
Award:
2020 Green Pencil Green Pencil
Points:
25.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Craft / Animation
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
BT Sport
Title:
Unscripted
Category:
Creative Use of Data
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
BBC Creative
Title:
BBC 2 iDents
Category:
Moving Image / Series
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Cinema Advertising
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Creative Effectiveness / Consumer / Brand
Award:
2020 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
BBC
Title:
Clearing the Air
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Campaign
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Promotional Items / Booklets & Brochures
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Amazon
Title:
Before Alexa
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Sivantos GmbH
Title:
Life Melodies
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Silver Pencil
Points:
15.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Teva Pharmaceauticals
Title:
Hairspray
Category:
Film / Pharma
Award:
2020 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
IKEA
Title:
Silence the Critics
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Silver Pencil
Points:
15.0
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Co-Promotions
Award:
2020 Public Relations Bronze Pencil
Points:
10.0
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Targeted Video / Targeted Online Video
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Alzheimer's Society
Title:
My Carer
Category:
Digital & Online / Use of Smart Devices & Voice Assistants
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Guinness
Title:
The Purse
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
Newspaper / Campaign
Award:
2020 Print Bronze Pencil
Points:
10.0
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Writing / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Raise Their Game
Category:
Craft / Use of Technology
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Direct Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Silence the Critics
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Courtney Tulloch
Title:
Making Impossible Possible
Category:
Typography / Dynamic / In Motion
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
Sony Interactive Entertainment
Title:
The Fall
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Visual & Audio Craft / Visual Effects
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Mimica
Title:
Mimica
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Guinness
Title:
Clear
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
