The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

Notpla Agency: Superunion / London + Notpla / London Client: Notpla Category: Green Pencil Points: 25.0
Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Physical Product & Mobile Integration Points: 25.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility / E-Commerce Points: 25.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Innovation in Branded Entertainment Points: 25.0
Mr Swan Agency: Ogilvy / London Client: Sipsmith Category: Craft / Animation Points: 25.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Promotional Items / Booklets & Brochures Points: 15.0
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Creative Effectiveness / Consumer / Brand Points: 15.0
Hairspray Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London Client: Teva Pharmaceauticals Category: Film / Pharma Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical Points: 15.0
Life Melodies Agency: MullenLowe / Singapore + MullenLowe / London Client: Sivantos GmbH Category: Experiential Radio & Audio Points: 15.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Experiential & Installations / Brand Installations Points: 15.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Utility Points: 15.0
Behind the Music. Behind the Mac Agency: TBWA\Media Arts Lab / London Client: Apple Category: Cinema Advertising Points: 15.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Online Films & Video / Long Form - Single Points: 15.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Television & VOD / Long Form - Single Points: 15.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Campaign Points: 15.0
Clearing the Air Agency: BBC Creative / London Client: BBC Category: Digital & Online / Email & Newsletters Points: 15.0
BBC 2 iDents Agency: BBC Creative / London + Superunion / London Client: BBC Creative Category: Moving Image / Series Points: 15.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Single Points: 15.0
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign Points: 10.0
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media Points: 10.0
The Fall Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single Points: 10.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single Points: 10.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single Points: 10.0
The Purse Agency: AMVBBDO / London Client: Guinness Category: Craft - Direction / Single Points: 10.0
The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions Points: 10.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects Points: 10.0
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing Points: 10.0
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing Points: 10.0
My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 10.0
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video Points: 10.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Websites / E-Commerce Points: 10.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations Points: 10.0
Making Impossible Possible Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion Points: 10.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions Points: 10.0
Mind Control Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Print Points: 2.0
Absolut Pride Agency: BBH / London Client: Absolut Category: Craft / Photography Points: 2.0
Iconic Stacks Agency: Leo Burnett / London Client: McDonald's Category: Newspaper / Campaign Points: 2.0
Britain Get Talking Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Single Country or Region / Consumer / Brand Points: 2.0
Clear Agency: AMVBBDO / London Client: Guinness Category: Integrated Branding Points: 2.0
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Use of Technology Points: 2.0
Diversish Agency: AMVBBDO / London Client: The Valuable 500 Category: Film / Health & Wellness Points: 2.0
Absent Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Film / Health & Wellness Points: 2.0
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Direct Marketing Points: 2.0
Clear Agency: AMVBBDO / London Client: Guinness Category: Experiential / Immersive / Events Points: 2.0

Notpla

Notpla

Green Pencil

2020 Green Pencil Green

25.0

BT Sport

Unscripted

Creative Use of Data

2020 Digital Craft Gold Pencil

25.0

The Big Issue

Pay It Forward

Physical Product & Mobile Integration

2020 Mobile Gold Pencil

25.0

The Big Issue

Pay It Forward

Utility / E-Commerce

2020 Mobile Gold Pencil

25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Innovation in Branded Entertainment

2020 Branded Entertainment Gold Pencil

25.0

Sipsmith

Mr Swan

Craft / Animation

2020 Design Gold Pencil

25.0

Xbox / Microsoft

The Birth of Gaming Tourism

Promotional Items / Booklets & Brochures

2020 Print Silver Pencil

15.0

Essity

Viva La Vulva

Creative Effectiveness / Consumer / Brand

2020 Creative Effectiveness Silver Pencil

15.0

Teva Pharmaceauticals

Hairspray

Film / Pharma

2020 Health, Wellness & Pharma Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

The Big Issue

Pay It Forward

Cross-Channel UX / UI / Digital / Physical

2020 Digital Craft Silver Pencil

15.0

Sivantos GmbH

Life Melodies

Experiential Radio & Audio

2020 Radio & Audio Silver Pencil

15.0

Help for Heroes

40,000 Strong

Experiential & Installations / Brand Installations

2020 Out of Home Silver Pencil

15.0

The Big Issue

Pay It Forward

Utility

2020 Mobile Silver Pencil

15.0

Apple

Behind the Music. Behind the Mac

Cinema Advertising

2020 Film Silver Pencil

15.0

IKEA

Silence the Critics

Online Films & Video / Long Form - Single

2020 Film Silver Pencil

15.0

Amazon

Before Alexa

Television & VOD / Long Form - Single

2020 Film Silver Pencil

15.0

Xbox / Microsoft

The Birth of Gaming Tourism

Integrated Campaign

2020 Direct Marketing Silver Pencil

15.0

BBC

Clearing the Air

Digital & Online / Email & Newsletters

2020 Direct Marketing Silver Pencil

15.0

BBC Creative

BBC 2 iDents

Moving Image / Series

2020 Design Silver Pencil

15.0

Samsung

Samsung Folding Piccadilly

Out of Home / Single

2020 Design Silver Pencil

15.0

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

SKYN

Baby Blocker

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

Sony Interactive Entertainment

The Fall

Craft - Visual Effects / Single

2020 Moving Image Craft Bronze Pencil

10.0

IKEA

Silence the Critics

Craft - Animation / Single

2020 Moving Image Craft Bronze Pencil

10.0

Amazon

Before Alexa

Craft - Writing / Single

2020 Moving Image Craft Bronze Pencil

10.0

Guinness

The Purse

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

L'Oréal Paris

The Non-Issue

Co-Promotions

2020 Public Relations Bronze Pencil

10.0

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Spotify UK

Listen like you used to

Craft / Writing

2020 Out of Home Bronze Pencil

10.0

The Big Issue

Pay It Forward

Innovation in Direct Marketing

2020 Direct Marketing Bronze Pencil

10.0

IBM

Raise Their Game

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

The Big Issue

Pay It Forward

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Alzheimer's Society

My Carer

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Bronze Pencil

10.0

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

2020 Direct Marketing Bronze Pencil

10.0

Highways England

BikerTek

Experiential / Brand Installations

2020 Branded Entertainment Bronze Pencil

10.0

The Big Issue

Pay It Forward

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

2020 Design Bronze Pencil

10.0

Courtney Tulloch

Making Impossible Possible

Typography / Dynamic / In Motion

2020 Design Bronze Pencil

10.0

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

2020 Integrated Bronze Pencil

10.0

Unilever - Marmite

Mind Control

Innovation in Print

2020 Print Merit Award

2.0

Absolut

Absolut Pride

Craft / Photography

2020 Print Merit Award

2.0

McDonald's

Iconic Stacks

Newspaper / Campaign

2020 Print Merit Award

2.0

ITV

Britain Get Talking

Single Country or Region / Consumer / Brand

2020 Creative Effectiveness Merit Award

2.0

Guinness

Clear

Integrated Branding

2020 Health, Wellness & Pharma Merit Award

2.0

SKYN

Baby Blocker

Digital / Use of Technology

2020 Health, Wellness & Pharma Merit Award

2.0

The Valuable 500

Diversish

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Freedom4Girls

Absent

Film / Health & Wellness

2020 Health, Wellness & Pharma Merit Award

2.0

Vice UK

LoFI Beats Suicide

Direct Marketing

2020 Health, Wellness & Pharma Merit Award

2.0

Guinness

Clear

Experiential / Immersive / Events

2020 Health, Wellness & Pharma Merit Award

2.0

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