The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


United Kingdom

Client

Title

Category

Award

Points

The Non-Issue Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Co-Promotions Points: 10.0
LoFI Beats Suicide Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London Client: Vice UK Category: Targeted Video / Targeted Online Video Points: 10.0
The Birth of Gaming Tourism Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Co-Promotions Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Websites / E-Commerce Points: 10.0
My Carer Agency: McCann / London + McCann Europe / London + MRM//McCann / Frankfurt + Skilled.app / London Client: Alzheimer's Society Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 10.0
The Purse Agency: AMV BBDO / London Client: Guinness Category: Craft - Direction / Single Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Non-traditional & Guerrilla Marketing Points: 10.0
Lovers, don't spread the Hate Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: Newspaper / Campaign Points: 10.0
Before Alexa Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Craft - Writing / Single Points: 10.0
Raise Their Game Agency: Ogilvy / London Client: IBM Category: Craft / Use of Technology Points: 10.0
Pay It Forward Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Direct Marketing Points: 10.0
Silence the Critics Agency: MJZ / Los Angeles + MJZ / London + Mother / London Client: IKEA Category: Craft - Animation / Single Points: 10.0
Listen like you used to Agency: Who Wot Why / London + Spotify UK / London Client: Spotify UK Category: Craft / Writing Points: 10.0
Making Impossible Possible Agency: Jones Knowles Ritchie / London Client: Courtney Tulloch Category: Typography / Dynamic / In Motion Points: 10.0
The Fall Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Nexus Studio / London + The Mill / London Client: Sony Interactive Entertainment Category: Craft - Visual Effects / Single Points: 10.0
BikerTek Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Brand Installations Points: 10.0
Samsung Folding Piccadilly Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Visual & Audio Craft / Visual Effects Points: 10.0
40,000 Strong Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Out of Home / Brand Installations Points: 10.0
Baby Blocker Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles Client: SKYN Category: Digital / Social Media Points: 10.0

L'Oréal Paris

The Non-Issue

Co-Promotions

2020 Public Relations Bronze Pencil

10.0

Vice UK

LoFI Beats Suicide

Targeted Video / Targeted Online Video

2020 Direct Marketing Bronze Pencil

10.0

Xbox / Microsoft

The Birth of Gaming Tourism

Co-Promotions

2020 Integrated Bronze Pencil

10.0

The Big Issue

Pay It Forward

Websites / E-Commerce

2020 Interactive & Online Bronze Pencil

10.0

Alzheimer's Society

My Carer

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Bronze Pencil

10.0

Guinness

The Purse

Craft - Direction / Single

2020 Moving Image Craft Bronze Pencil

10.0

The Big Issue

Pay It Forward

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Unilever - Marmite

Lovers, don't spread the Hate

Newspaper / Campaign

2020 Print Bronze Pencil

10.0

Amazon

Before Alexa

Craft - Writing / Single

2020 Moving Image Craft Bronze Pencil

10.0

IBM

Raise Their Game

Craft / Use of Technology

2020 Direct Marketing Bronze Pencil

10.0

The Big Issue

Pay It Forward

Innovation in Direct Marketing

2020 Direct Marketing Bronze Pencil

10.0

IKEA

Silence the Critics

Craft - Animation / Single

2020 Moving Image Craft Bronze Pencil

10.0

Spotify UK

Listen like you used to

Craft / Writing

2020 Out of Home Bronze Pencil

10.0

Courtney Tulloch

Making Impossible Possible

Typography / Dynamic / In Motion

2020 Design Bronze Pencil

10.0

Sony Interactive Entertainment

The Fall

Craft - Visual Effects / Single

2020 Moving Image Craft Bronze Pencil

10.0

Highways England

BikerTek

Experiential / Brand Installations

2020 Branded Entertainment Bronze Pencil

10.0

Samsung

Samsung Folding Piccadilly

Visual & Audio Craft / Visual Effects

2020 Digital Craft Bronze Pencil

10.0

Help for Heroes

40,000 Strong

Out of Home / Brand Installations

2020 Design Bronze Pencil

10.0

SKYN

Baby Blocker

Digital / Social Media

2020 Health, Wellness & Pharma Bronze Pencil

10.0

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