The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
Fix The World
Agency: AMV BBDO / London + BBDO / New York Client: Snickers Category: Integrated Branding Campaign
Points: 2.0
Join the Meltdown
Agency: Jones Knowles Ritchie / London Client: Burger King UK Category: Integrated Branding Campaign
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Integrated Branding Campaign
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Brand Transformation
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Craft / Writing
Points: 2.0
Unscripted
Agency: Wunderman Thompson UK / London Client: BT Sport Category: Innovation in Integrated Branding
Points: 2.0
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation in Integrated Branding
Points: 2.0
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York Client: McDonald's Category: Branding / Rebranding
Points: 2.0
Smith + Nephew
Agency: Superunion / London Client: Smith + Nephew Category: Branding / Rebranding
Points: 2.0
The Non-Issue
Agency: McCann / London + McCann / Paris + Facebook France / Paris + Craft/McCann / London Client: L'Oréal Paris Category: Editorial / Magazines & Newspapers
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Promotional / Posters - Series
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Points: 2.0
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London Client: Adobe Category: Digital Design
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London Client: McDonald's Category: Out of Home / Series
Points: 2.0
A Night At... The Louvre
Agency: Amplify / London Client: Airbnb Category: Out of Home / Brand Installations
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Out of Home / Brand Installations
Points: 2.0
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London Client: London Symphony Orchestra Category: Moving Image / Single
Points: 2.0
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London Client: Adobe Category: Websites
Points: 2.0
Absent
Agency: DOG EAT DOG / London + Freedom4Girls / Leeds + UNIT / London + Mcasso / London Client: Freedom4Girls Category: Online-only Video / Single
Points: 2.0
The Sending Machine
Agency: Publicis Sapient / London Client: First Love Foundation Category: Digital Experiential / Interactive Digital Installations
Points: 2.0
Soffa Sans
Agency: Proximity / London + Hope & Glory / London Client: IKEA UK Category: Craft / Art Direction
Points: 2.0
A Night At... The Louvre
Agency: Amplify / London Client: Airbnb Category: Experiential / Brand Installations
Points: 2.0
BikerTek
Agency: Highways England / London + adam&eveDDB / London Client: Highways England Category: Experiential / Live Events
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London Client: Samsung Category: Out of Home / Billboards & Transit
Points: 2.0
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London Client: Samsung Category: Targeted Video / Location-Specific Video
Points: 2.0
Bootiques
Agency: Ogilvy / London + Geometry / London Client: Boots Category: Experiential / Brand Installations
Points: 2.0
A Season of Stories
Agency: Ogilvy / London Client: Formula 1 Category: Digital & Online / Email & Newsletters
Points: 2.0
Cards of Acknowledgement
Agency: MRM / London Client: Miscarriage Association Category: Craft / Writing
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Television & VOD / Short Form - Campaign
Points: 2.0
Conference
Agency: Droga5 / London + Somesuch / London Client: Amazon Prime Video Category: Television & VOD / Long Form - Single
Points: 2.0
Nicholas the Sweep
Agency: Sainsbury's / London + Wieden+Kennedy / London Client: Sainsbury's Category: Television & VOD / Long Form - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London Client: John Lewis & Partners and Waitrose & Partners Category: Television & VOD / Long Form - Single
Points: 2.0
Book of Dreams
Agency: The&Partnership / London + Stink / London + MPC / London + Grand Central Recording Studio / London Client: Argos Category: Television & VOD / Long Form - Single
Points: 2.0
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London Client: Apple Category: Television & VOD / Long Form - Single
Points: 2.0
Mr Swan
Agency: Ogilvy / London Client: Sipsmith Category: Television & VOD / Long Form - Single
Points: 2.0
Feel the Power
Agency: Sony Interactive Entertainment / San Mateo + adam&eveDDB / London + Academy Films / Iconoclast / London + The Mill / London Client: Sony Interactive Entertainment Category: Television & VOD / Long Form - Campaign
Points: 2.0
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London Client: Snickers Category: Online Films & Video / Long Form - Single
Points: 2.0
Crystal Barn
Agency: Droga5 / London + Biscuit Filmworks / London Client: Barclaycard Category: Online Films & Video / Long Form - Single
Points: 2.0
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London Client: Amazon Category: Online Films & Video / Long Form - Single
Points: 2.0
Mr Swan
Agency: Ogilvy / London Client: Sipsmith Category: Online Films & Video / Long Form - Single
Points: 2.0
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London + MPC / London Client: John Lewis & Partners and Waitrose & Partners Category: Cinema Advertising
Points: 2.0
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London Client: Unilever - Marmite Category: Innovation in Film
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Innovation in Mobile
Points: 2.0
Lovers, don't spread the Hate
Agency: adam&eveDDB / London + King Henry / London Client: Unilever - Marmite Category: P.O.P. & In-Store / Campaign
Points: 2.0
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Burger King UK
Title:
Join the Meltdown
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Integrated Branding Campaign
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
BT Sport
Title:
Unscripted
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
ITV
Title:
Britain Get Talking
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
Smith + Nephew
Title:
Smith + Nephew
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
L'Oréal Paris
Title:
The Non-Issue
Category:
Editorial / Magazines & Newspapers
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Merit Award
Points:
2.0
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Brand Installations
Award:
2020 Design Merit Award
Points:
2.0
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Award:
2020 Design Merit Award
Points:
2.0
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Freedom4Girls
Title:
Absent
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
IKEA UK
Title:
Soffa Sans
Category:
Craft / Art Direction
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Mimica
Title:
Mimica
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Targeted Video / Location-Specific Video
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Boots
Title:
Bootiques
Category:
Experiential / Brand Installations
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Formula 1
Title:
A Season of Stories
Category:
Digital & Online / Email & Newsletters
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Miscarriage Association
Title:
Cards of Acknowledgement
Category:
Craft / Writing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Television & VOD / Short Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Amazon Prime Video
Title:
Conference
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sainsbury's
Title:
Nicholas the Sweep
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Argos
Title:
Book of Dreams
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Apple
Title:
Behind the Music. Behind the Mac
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sony Interactive Entertainment
Title:
Feel the Power
Category:
Television & VOD / Long Form - Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
Snickers
Title:
Fix The World
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Barclaycard
Title:
Crystal Barn
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Amazon
Title:
Before Alexa
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Film
Award:
2020 Film Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Innovation in Mobile
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Unilever - Marmite
Title:
Lovers, don't spread the Hate
Category:
P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
