The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Show
Points: 135.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Integrated
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Points: 90.00
This Girl Can
Agency: FCB Inferno / London + Partizan / London Client: Sport England Category: Fusion Pencil
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Digital Craft
Points: 90.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
Points: 90.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
Points: 90.00
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
Points: 67.50
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Animation / Single
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Creative Use of Data
Points: 45.00
#painstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Storytelling
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Long Form Video / Single
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Branding Campaign
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Points: 45.00
Wildly. Deliciously. Organic.
Agency: Factory / London Client: Green & Blacks Category: Sound Design
Points: 45.00
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London Client: Macmillan Cancer Support Category: Casting
Points: 45.00
Festive
Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Direction / Single
Points: 45.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Community / Platform
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Film / Health & Wellness
Points: 45.00
Festive
Agency: Riff Raff Films / London + Burberry / London Client: Burberry Category: Online Films & Video / Long Form - Single
Points: 45.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Online Films & Video / Long Form - Single
Points: 45.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Digital & Online / Ecommerce
Points: 45.00
The Black Plaque Project
Agency: Havas / London Client: Nubian Jak Community Trust Category: Spatial Design / Wayfinding
Points: 45.00
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London Client: Essity Bodyform/Libresse Category: Sound Design
Points: 33.75
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Sustainable Development Goals
Points: 22.50
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Integrated Campaign
Points: 21.00
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Series
Points: 21.00
Snake
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Online Films & Video / Long Form - Single
Points: 21.00
#wombpainstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Craft / Animation
Points: 21.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Magazine / Series
Points: 15.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Billboards & Transit
Points: 15.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 15.00
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Community Building
Points: 11.25
A Career-Limiting Campaign
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Television & VOD / Short Form - Series
Points: 11.25
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen Client: H&M Category: Spatial Design / Experiential & Immersive
Points: 11.25
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Digital Design
Points: 11.25
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Games
Points: 11.25
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Craft / Use of Music
Points: 10.50
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
Points: 9.00
The Black Plaque Project
Agency: Havas / London + Havas Media Group / London Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations
Points: 9.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Points: 9.00
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Use of Licensed Music
Points: 9.00
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Points: 9.00
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single
Points: 9.00
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver
Points: 9.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Show
Award:
2021 Best of Show Best of Show Pencil
Points:
135.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Best of Integrated
Award:
2021 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Moving Image Craft
Award:
2021 Moving Image Craft Best of Discipline Pencil
Points:
90.00
Client:
Sport England
Title:
This Girl Can
Category:
Fusion Pencil
Award:
2021 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Digital Craft
Award:
2021 Digital Craft Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Best of Creative Use of Data
Award:
2021 Creative Use of Data Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Branded Entertainment
Award:
2021 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Best of Music & Sound Craft
Award:
2021 Music & Sound Craft Best of Discipline Pencil
Points:
67.50
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Animation / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Creative Use of Data
Award:
2021 Digital Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#painstories
Category:
Storytelling
Award:
2021 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Branding Campaign
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Green & Blacks
Title:
Wildly. Deliciously. Organic.
Category:
Sound Design
Award:
2021 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Casting
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Festive
Category:
Direction / Single
Award:
2021 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Online Community / Platform
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Festive
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Gold Pencil
Points:
45.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Spatial Design / Wayfinding
Award:
2021 Design Gold Pencil
Points:
45.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Sound Design
Award:
2021 Music & Sound Craft Gold Pencil
Points:
33.75
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
22.50
Client:
Volkswagen
Title:
See The Unseen
Category:
Sound Editing
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Interactive & Online Silver Pencil
Points:
21.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Online Films & Video / Long Form - Series
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Setapp
Title:
Snake
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Craft / Animation
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
15.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
15.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
15.00
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Community Building
Award:
2021 Public Relations Gold Pencil
Points:
11.25
Client:
Global Women
Title:
A Career-Limiting Campaign
Category:
Television & VOD / Short Form - Series
Award:
2021 Film Gold Pencil
Points:
11.25
Client:
H&M
Title:
H&M Looop
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Gold Pencil
Points:
11.25
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Digital Design
Award:
2021 Design Gold Pencil
Points:
11.25
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Games
Award:
2021 Branded Entertainment Gold Pencil
Points:
11.25
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Music
Award:
2021 Radio & Audio Silver Pencil
Points:
10.50
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Integrated PR Campaign
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Childline
Title:
Nobody Is Normal
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Childline
Title:
Nobody Is Normal
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
