The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
#wombstories
Agency: AMV BBDO / London Client: Essity Bodyform/Libresse Category: Cultural Driver
Points: 9.00
The Illegal Blood Bank
Agency: ELVIS + FreedomToDonate + Hotwire + Jack Agency Client: LADbible Group Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Online Films & Video / Long Form - Single
Points: 9.00
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Points: 9.00
Nobody Is Normal
Agency: The Gate / London + BlinkInk / London + Rowdy / London + Childline / London Client: Childline Category: Use of Licensed Music
Points: 9.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Music Adaptation / Song
Points: 9.00
The Black Plaque Project
Agency: Havas / London + Havas Media Group / London Client: Nubian Jak Community Trust Category: Experiential & Installations / Brand Installations
Points: 9.00
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
Points: 9.00
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Audio
Points: 4.50
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Visual & Audio Craft / Music
Points: 4.50
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
Points: 4.50
Give a little Love
Agency: Pulse Films + adam&eveDDB / London Client: John Lewis Category: Animation / Single
Points: 4.50
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 4.50
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London Client: Diesel Category: Integrated Campaign
Points: 3.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Out of Home / Health & Wellness
Points: 3.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
A Career-Limiting Film
Agency: Saatchi & Saatchi New Zealand / Auckland + Starcom / Auckland + MSL New Zealand / Auckland + Passion Pictures / London Client: Global Women Category: Online Films & Video / Long Form - Single
Points: 2.25
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum Client: Reporters Without Borders Category: Experiential / Immersive Digital Spaces
Points: 2.25
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London Client: Insmed Incorporated/NTMFacts.com Category: Animation / Single
Points: 2.25
Messi 644
Agency: Deutsch / New York + Octagon + draftLine / London + Copa90 Client: Budweiser Category: Influencer Marketing / Single Channel
Points: 2.25
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Cultural Driver
Award:
2021 Cultural Driver Bronze Pencil
Points:
9.00
Client:
LADbible Group
Title:
The Illegal Blood Bank
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2021 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Childline
Title:
Nobody Is Normal
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
9.00
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Physical Product
Award:
2021 IP & Products Bronze Pencil
Points:
9.00
Client:
Childline
Title:
Nobody Is Normal
Category:
Use of Licensed Music
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Music Adaptation / Song
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Integrated PR Campaign
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Warner Music Group
Title:
Saylists
Category:
Audio
Award:
2021 Branded Entertainment Bronze Pencil
Points:
4.50
Client:
Warner Music Group
Title:
Saylists
Category:
Visual & Audio Craft / Music
Award:
2021 Digital Craft Bronze Pencil
Points:
4.50
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
4.50
Client:
John Lewis
Title:
Give a little Love
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
4.50
Client:
Warner Music Group
Title:
Saylists
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Award:
2021 Music & Sound Craft Bronze Pencil
Points:
4.50
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Integrated Campaign
Award:
2021 Direct Marketing Bronze Pencil
Points:
3.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
3.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
3.00
Client:
Global Women
Title:
A Career-Limiting Film
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Bronze Pencil
Points:
2.25
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Experiential / Immersive Digital Spaces
Award:
2021 Interactive & Online Bronze Pencil
Points:
2.25
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Animation / Single
Award:
2021 Moving Image Craft Bronze Pencil
Points:
2.25