The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 50.0
Baby
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
MacSomething, Obscure Pale Ale, Some French WIne
Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Heroes / Mr. Really Bad Toupe Wearer
Agency: DDB / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Ambulate
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Circumvolve
Agency: Mullen / Wenham Client: American Heritage Dictionary Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
MANSON
Agency: DeVito/Verdi / New York Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 25.0
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
Reading the Paper, 2001
Agency: TBWA\Chiat\Day / Los Angeles Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 25.0
Lettuce Girl
Agency: Arnold Worldwide / Boston Client: Volkswagen of America, Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 25.0
Virgin Amenity Kit
Agency: Turner Duckworth / San Francisco Client: Virgin Atlantic Category: Direct Mail / Direct Mail: Campaign
Points: 25.0
Recording
Agency: Fallon / Minneapolis Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York Client: Doctors Without Borders Category: Banners / Banner - Campaign
Points: 15.0
Loneliest Place on earth
Agency: Fallon / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Heroes / Mr. Pickled Pigs Feet Eater...
Agency: DDB / Chicago Client: Anheuser Busch Inc. Bud Light Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
Supermarket, Prom, Bedroom
Agency: Publicis & Hal Riney / San Francisco Client: Discovery.Com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Rise up and flee
Agency: Goodby Silverstein and Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
beldings call for entries
Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
AMBULATE, AQUEOUS, CIRCUMVOLVE
Agency: Mullen / Wenham Client: AMERICAN HERITAGE DICTIONARY Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 15.0
SWASTIKA
Agency: Borders Perrin Norrander / Portland Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 15.0
Consolidated Paper Promo
Agency: Cahan & Associates / San Francisco Client: Consolidated Papers Category: Brand and Corporate Identity / Booklet/Brochure
Points: 15.0
Superdrug Gloves
Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Commercial Product Packaging
Points: 15.0
Ball of Lies
Agency: Ground Zero Advertising / LOS ANGELES Client: Advertising Club of Los Angeles Category: Trade / Trade Color Full Page or Spread: Single
Points: 10.0
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Agency: Goodby Silverstein and Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Heroes / Mr. Chinese Food Delivery
Agency: DDB / Chicago Client: Anheuser Busch Inc., Bud Light Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Agency: Goodby Silverstein and Partners / San Francisco Client: WALL STREET JOURNAL Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 10.0
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Points: 10.0
MacSomething
Agency: Mullen / Wenham Client: Drinks.com Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
India, China, Turkey
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Out of Order
Agency: Mullen / Wenham Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
Jumper
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Inc Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 10.0
Doggie Dad
Agency: Ground Zero Advertising / LOS ANGELES Client: ESPN - NFL Preseason Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
Safety First: Bear
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Safety First : Bear, Bunny, Squirrel, Bird
Agency: Wieden + Kennedy / New York Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 10.0
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland Client: Tazo Category: Package Design / Product Packaging: Campaign
Points: 10.0
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Best of Show Pencil
Points:
50.0
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Drinks.com
Title:
MacSomething, Obscure Pale Ale, Some French WIne
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Really Bad Toupe Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc
Title:
Hey There's a 1. Jumper 2. Lettucegirl 3. Bulls 4. Shuttle 5 Volcano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
American Heritage Dictionary
Title:
Ambulate
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
American Heritage Dictionary
Title:
Circumvolve
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
The Museum of Contemporary Art
Title:
Reading the Paper, 2001
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen of America, Inc.
Title:
Lettuce Girl
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Gold Pencil
Points:
25.0
Client:
Virgin Atlantic
Title:
Virgin Amenity Kit
Category:
Direct Mail / Direct Mail: Campaign
Award:
2001 Design Gold Pencil
Points:
25.0
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Award:
2001 Interactive Silver Pencil
Points:
15.0
Client:
Sports Illustrated
Title:
Loneliest Place on earth
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser Busch Inc. Bud Light
Title:
Heroes / Mr. Pickled Pigs Feet Eater...
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Discovery.Com
Title:
Supermarket, Prom, Bedroom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Wall Street Journal
Title:
Rise up and flee
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Advertising Club of Los Angeles
Title:
beldings call for entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
AMERICAN HERITAGE DICTIONARY
Title:
AMBULATE, AQUEOUS, CIRCUMVOLVE
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Silver Pencil
Points:
15.0
Client:
Consolidated Papers
Title:
Consolidated Paper Promo
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Superdrug
Title:
Superdrug Gloves
Category:
Package Design / Commercial Product Packaging
Award:
2001 Design Silver Pencil
Points:
15.0
Client:
Advertising Club of Los Angeles
Title:
Ball of Lies
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Hollywood Video
Title:
The Sixth Sense, Austin Powers The Spy who Shagged Me, Saving Private Ryan
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
TV Guide, Timesheet, Bar tab, Email, Credit Card Bill
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser Busch Inc., Bud Light
Title:
Heroes / Mr. Chinese Food Delivery
Category:
Consumer Radio / Consumer Radio: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
WALL STREET JOURNAL
Title:
EMPLOYER, COMPANY CALLED ME, RISE UP AND FLEE, I KNEW I COULD, STAND THERE AND WATCH
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Drinks.com
Title:
MacSomething
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Fox Sports
Title:
India, China, Turkey
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Cozone.com
Title:
Out of Order
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen of America Inc
Title:
Jumper
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN - NFL Preseason
Title:
Doggie Dad
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2001 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Safety First : Bear, Bunny, Squirrel, Bird
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
Tazo
Title:
Tazo Full Leaf Tea 2 Ounces Bricks
Category:
Package Design / Product Packaging: Campaign
Award:
2001 Design Bronze Pencil
Points:
10.0
Client:
H & R Block
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Specialized
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Graphic Arts Center
Title:
Category:
Design
Award:
2001 Design Merit Award
Points:
5.0
Client:
Hollywood Video
Title:
Category:
Design
Award:
2001 Design Merit Award
Points:
5.0
Client:
Tazo
Title:
Category:
Design
Award:
2001 Design Merit Award
Points:
5.0
Client:
Public Broadcasting System
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
The Timberland Company
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Discover Card
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
E*TRADE
Title:
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
Discovery.com
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2001 Advertising Merit Award
Points:
5.0
