The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Secret
Agency: GSD&M / Austin Client: Air Force Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Sistine Chapel
Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Insertion
Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Pat on the Back
Agency: Leo Burnett / Chicago Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Movies, Walk the Dog, Camping
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Mr. Giant Inflatable Pink Gorilla Maker
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mr. Fancy Coffee Shop Coffee Pourer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Rich Guy
Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Camping
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Dinner Date
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Mall
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Nope
Agency: GSD&M / Austin Client: Southwest Airlines Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Marshall Faulk, Running Stairs, Funny Shoes
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 5.0
Hi Mom, Cell Phone, Drool
Agency: Deutsch / Los Angeles Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 5.0
Chowda
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Shelfball/Boss
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 5.0
Wave, Orca, Roddick
Agency: Wieden+Kennedy / Portland Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Red Eye, Copier Room, Sauna
Agency: GSD&M / Austin Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Rude Awakening, Role Reversal, Gone
Agency: Ogilvy & Mather / Chicago Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Corn, Close, Ladies
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Sip Not Guzzle, Burn the Maps, Middle Finger
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Lance, Recruit, Wave
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Universal Business Adaptor, Elixer, Reality Detector
Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Morpharay, Devastator, Inflato Glove
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Getting Warmer, Cowboy Hat, Bands
Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Dive, Surprise, Subway
Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Whisper, Track, Lullaby
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Birthmark/Dinner's Ready
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Birthmark
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Wedding Toast/Diet
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Cards
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Out of Towner
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Cash
Agency: Cliff Freeman & Partners / New York Client: Quiznos Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Pitch
Agency: Goodby, Silverstein & Partners / San Francisco Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
This is America
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Living Room
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Kitchen
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Pull Up
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Scurvy
Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Noah
Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Lance
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Home Shopping (Goldique)
Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Weatherman
Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Kids Show
Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Hail
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Wind
Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Client:
Air Force
Title:
Secret
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
WONGDOODY
Title:
Insertion
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Leo Burnett/Cannes 2002
Title:
Pat on the Back
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Movies, Walk the Dog, Camping
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Giant Inflatable Pink Gorilla Maker
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Fancy Coffee Shop Coffee Pourer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
7-Eleven
Title:
Rich Guy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Camping
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Dinner Date
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Mall
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Southwest Airlines
Title:
Nope
Category:
Consumer Radio / Consumer Radio: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Marshall Faulk, Running Stairs, Funny Shoes
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
California Milk Advisory Board
Title:
Hi Mom, Cell Phone, Drool
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Chowda
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Shelfball/Boss
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Powerade
Title:
Wave, Orca, Roddick
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Dial
Title:
Red Eye, Copier Room, Sauna
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Sears Roebuck and Co.
Title:
Rude Awakening, Role Reversal, Gone
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Saturn
Title:
Corn, Close, Ladies
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
Sip Not Guzzle, Burn the Maps, Middle Finger
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Lance, Recruit, Wave
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
IBM
Title:
Universal Business Adaptor, Elixer, Reality Detector
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Morpharay, Devastator, Inflato Glove
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Volkswagen of America
Title:
Getting Warmer, Cowboy Hat, Bands
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Dunkin' Donuts
Title:
Dive, Surprise, Subway
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fox Sports Net
Title:
Whisper, Track, Lullaby
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Birthmark/Dinner's Ready
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Wedding Toast/Diet
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Cards
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Out of Towner
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Quiznos
Title:
Cash
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
E*TRADE
Title:
Pitch
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Living Room
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Scurvy
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Noah
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Lance
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN Mohr Sports
Title:
Home Shopping (Goldique)
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN Mohr Sports
Title:
Weatherman
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
ESPN Mohr Sports
Title:
Kids Show
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fox Sports Net
Title:
Hail
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
Fox Sports Net
Title:
Wind
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2003 Advertising Merit Award
Points:
5.0
