The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Life Support, Human Cloning, Society Pays the Price
Agency: Butler, Shine, Stern & Partners / Sausalito Client: 90.5 KVHS-FM, The Edge Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Coffee Break, Sorority Girls, Therapist
Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Damn It's Big
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Kiss Me
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Wilbur
Agency: GSD&M / Austin Client: New York Post Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Yellow
Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
What Color Do You Bleed
Agency: Wieden+Kennedy / New York Client: ESPN The Magazine Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Ambulance
Agency: BBDO Atlanta / Atlanta Client: High Country / Polartec Category: Collateral Advertising / Collateral Posters: Single
Points: 5.0
Airport Workout, Virtual First Class, Challenge Seating
Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Campaign
Points: 5.0
Airport Workout
Agency: WONGDOODY / Seattle Client: Alaska Airlines Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Amusement Park
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Father
Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Skiing
Agency: DeVito/Verdi / New York Client: Mount Sinai Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Road Trip
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Golf
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Happy
Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Next Day Carpet Installer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Way Too Much Cologne Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Points: 5.0
Let's Pretend, Point and Talk, Working
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Points: 5.0
Pagers, FlamZ, Foxhole
Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Gallery, Free Food, Kitchen
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Tomlinson, Bradley, Francis
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Roy,Paul,Julie
Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Cars/People
Agency: RPA / Santa Monica Client: American Honda Motor Company Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Flamz
Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Roof
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Foxhole
Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Pagers
Agency: Wieden+Kennedy / Portland Client: Miller Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Remind Me
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Chinese Office
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Exploding Guys
Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
MBA
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Drive Thru
Agency: GSD&M / Austin Client: CBS Sports Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Sleepy Groves
Agency: GSD&M / Austin Client: SBC Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Jenkins
Agency: BBDO / New York Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Gravity Bomb
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Consequences
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Gravity Boots
Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Paul"
Agency: Sedgwick Rd. / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Hip-Hop
Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Single
Points: 5.0
Mr. Really Really Really Bad Dancer
Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 5.0
The Osbournes: Those Were the Days
Agency: MTV Networks / New York Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Gamebreakers
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Makeshift
Agency: Wieden+Kennedy / New York Client: ESPN Brand Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
One Hour Photo
Agency: Ogilvy & Mather / New York Client: American Express Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
USPS
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Next Shift
Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Points: 5.0
Point & Talk
Agency: Butler, Shine, Stern & Partners / Sausalito Client: Noah's Bagels Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 5.0
Beach House
Agency: Amalgamated / New York Client: FUSE Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Client:
90.5 KVHS-FM, The Edge
Title:
Life Support, Human Cloning, Society Pays the Price
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Kiss Me, Ape Shit, Damn It's Big, Wilbur
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Unilever - AXE
Title:
Coffee Break, Sorority Girls, Therapist
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Damn It's Big
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Kiss Me
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
New York Post
Title:
Wilbur
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Yellow
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
What Color Do You Bleed
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
High Country / Polartec
Title:
Ambulance
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Alaska Airlines
Title:
Airport Workout, Virtual First Class, Challenge Seating
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Alaska Airlines
Title:
Airport Workout
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Amusement Park
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Mount Sinai
Title:
Father
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Mount Sinai
Title:
Skiing
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Road Trip
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
National Thoroughbred Racing Association
Title:
Golf
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Happy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Next Day Carpet Installer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Way Too Much Cologne Wearer
Category:
Consumer Radio / Consumer Radio: Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Noah's Bagels
Title:
Let's Pretend, Point and Talk, Working
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Miller
Title:
Pagers, FlamZ, Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Gallery, Free Food, Kitchen
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN
Title:
Tomlinson, Bradley, Francis
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Washington Mutual
Title:
Roy,Paul,Julie
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Honda Motor Company
Title:
Cars/People
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Flamz
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Roof
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Miller
Title:
Foxhole
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Miller
Title:
Pagers
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fed Ex
Title:
Remind Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fed Ex
Title:
Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Miller Brewing Company
Title:
Exploding Guys
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fed Ex
Title:
MBA
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
CBS Sports
Title:
Drive Thru
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
SBC
Title:
Sleepy Groves
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Fed Ex
Title:
Jenkins
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gravity Bomb
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Consequences
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Sony PlayStation
Title:
Gravity Boots
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Washington Mutual
Title:
Paul"
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
Hip-Hop
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Anheuser-Busch
Title:
Mr. Really Really Really Bad Dancer
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
MTV
Title:
The Osbournes: Those Were the Days
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Gamebreakers
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
ESPN Brand
Title:
Makeshift
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
American Express
Title:
One Hour Photo
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Hewlett-Packard
Title:
USPS
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Hewlett-Packard
Title:
Next Shift
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Noah's Bagels
Title:
Point & Talk
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
FUSE
Title:
Beach House
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2004 Advertising Merit Award
Points:
5.0
