The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Nike Considered Animation
Agency: HunterGatherer / New York Client: Nike Category: Broadcast Design / Single
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Non-Broadcast / Single
Points: 25.0
Saturn Sky Dome
Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Other Digital Media / Business to Consumer
Points: 25.0
Red Cup
Agency: Creature / Seattle Client: Starbucks Category: Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
TBS "Very Funny" Questionaire
Agency: Mother New York / New York Client: Turner Broadcasting System (TBS) Category: Brand and Corporate Identity Design / Booklet Brochure
Points: 25.0
FedEx T-Shirt
Agency: BBDO / New York Client: FedEx Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Opolis ID package
Agency: Opolis / Portland Client: Opolis Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Fair Enough Pilot
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Single
Points: 25.0
Jim Esch for Congress Identity
Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Dog House
Agency: DDB Dallas / Dallas Client: The Dog House Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 25.0
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political-Television / Campaign
Points: 25.0
Grandma
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Points: 25.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Filigree Packaging
Agency: Duffy & Partners / minneapolis Client: Thymes Category: Package Design / Campaign
Points: 25.0
Cupboard
Agency: Leo Burnett / London Client: Heinz Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 25.0
Genius Campaign 1
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Campaign
Points: 25.0
Altoids Gum Print Campaign
Agency: Leo Burnett / Chicago Client: Altoids Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
2005 Holiday Card
Agency: Office: Jason Schulte Design / San Francisco Client: Office: Jason Schulte Design Category: Collateral Design / Self-Promotion - Single Only
Points: 25.0
Stella Artois Coupon
Agency: Lowe New York / New York Client: Stella Artois Category: Small Space - Print / Color: Less than a Page - Campaign
Points: 25.0
The Senior Library
Agency: School of Visual Arts / New York Client: School of Visual Arts Category: Publication Design / Book Design
Points: 25.0
Don't Judge Campaign
Agency: DDB Los Angeles / Venice Client: Ameriquest Mortgage Category: Consumer Television / :30/:25 - Campaign
Points: 25.0
See: The Potential of Place, Second Issue
Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
Points: 15.0
Miller Auditions
Agency: Young & Rubicam / Chicago Client: Miller Brewing Company Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Starburst
Agency: TBWA\Chiat\Day/New York Client: Masterfoods - Starburst Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Project Gotham Racing 3
Agency: AKQA / San Francisco Client: Xbox Category: New Media Innovation & Development / Web Sites
Points: 15.0
Audi A3 Art of the H3ist
Agency: McKinney / Durham Client: Audi of America, Inc. Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Points: 15.0
Installation / Highlighter
Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Installations
Agency: BBDO / New York Client: FedEx/Kinko's Category: Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Points: 15.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Alexandria Real Estate
Agency: Opto Design / New York Client: Alexandria Real Estate Equities, Inc. Category: Brand and Corporate Identity Design / Annual Report
Points: 15.0
Names
Agency: Clarity Coverdale Fury / Minneapolis Client: MADD Category: Public Service/Political-Print / Outdoor and Posters - Campaign
Points: 15.0
10 Cane Magazine
Agency: Mother New York / New York Client: LVMH Category: Brand and Corporate Identity Design / Booklet Brochure
Points: 15.0
CHARLOTTE
Agency: JWT / New York Client: PARTNERSHIP FOR A DRUG FREE AMERICA Category: Public Service/Political-Radio / Single
Points: 15.0
Thymes Identity Campaign
Agency: Duffy & Partners / minneapolis Client: Thymes Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 15.0
Cupboard
Agency: Leo Burnett /London Client: Heinz Category: Consumer Newspaper / Over 600 Lines: Single
Points: 15.0
Kickoff
Agency: The Brooklyn Brothers / New York Client: United Nations Mine Action Service Category: Public Service/Political-Television / Single
Points: 15.0
Magic
Agency: Leo Burnett / Lima Client: Ponle Corazon (Foundation Against Cancer) Category: Public Service/Political-Television / Single
Points: 15.0
Jim Esch for Congress Logo
Agency: Archrival / Lincoln Client: Jim Esch for Congress Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Points: 15.0
iPod
Agency: Apple Computer / Cupertino Client: Apple Computer Category: Package Design / Single
Points: 15.0
Genius/Mr. 80 SPF Wearer
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Single
Points: 15.0
Little Monsters
Agency: Turner Duckworth / San Francisco Client: Superdrug Category: Package Design / Campaign
Points: 15.0
Grandma/Video/Backyard BBQ
Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Points: 15.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Nike Considered Animation
Category:
Broadcast Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Saturn
Title:
Saturn Sky Dome
Category:
Other Digital Media / Business to Consumer
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
Starbucks
Title:
Red Cup
Category:
Exceptional Innovation in Media / Innovative Use of Media - Outdoor: Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System (TBS)
Title:
TBS "Very Funny" Questionaire
Category:
Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
FedEx
Title:
FedEx T-Shirt
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Opolis
Title:
Opolis ID package
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough Pilot
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
The Dog House
Title:
Dog House
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Fair Enough: Fat Boys, Fair Enough: Urban Hipsters, Fair Enough: Gumballs
Category:
Public Service/Political-Television / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Grandma
Category:
Consumer Radio / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Apple Computer
Title:
iPod nano
Category:
Package Design / Single
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Thymes
Title:
Filigree Packaging
Category:
Package Design / Campaign
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Heinz
Title:
Cupboard
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Altoids
Title:
Altoids Gum Print Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Office: Jason Schulte Design
Title:
2005 Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Stella Artois
Title:
Stella Artois Coupon
Category:
Small Space - Print / Color: Less than a Page - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
School of Visual Arts
Title:
The Senior Library
Category:
Publication Design / Book Design
Award:
2006 Design Gold Pencil
Points:
25.0
Client:
Ameriquest Mortgage
Title:
Don't Judge Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Second Issue
Category:
Publication Design / Magazine Design
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Cooper Carry
Title:
HERE
Category:
Direct Mail / Single
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Miller Brewing Company
Title:
Miller Auditions
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Xbox
Title:
Project Gotham Racing 3
Category:
New Media Innovation & Development / Web Sites
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
FedEx/Kinko's
Title:
Installation / Highlighter
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
FedEx/Kinko's
Title:
Installations
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Alexandria Real Estate Equities, Inc.
Title:
Alexandria Real Estate
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
MADD
Title:
Names
Category:
Public Service/Political-Print / Outdoor and Posters - Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
LVMH
Title:
10 Cane Magazine
Category:
Brand and Corporate Identity Design / Booklet Brochure
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
PARTNERSHIP FOR A DRUG FREE AMERICA
Title:
CHARLOTTE
Category:
Public Service/Political-Radio / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Thymes
Title:
Thymes Identity Campaign
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Heinz
Title:
Cupboard
Category:
Consumer Newspaper / Over 600 Lines: Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
United Nations Mine Action Service
Title:
Kickoff
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Ponle Corazon (Foundation Against Cancer)
Title:
Magic
Category:
Public Service/Political-Television / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Jim Esch for Congress
Title:
Jim Esch for Congress Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Apple Computer
Title:
iPod
Category:
Package Design / Single
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Genius/Mr. 80 SPF Wearer
Category:
Consumer Radio / Single
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
Superdrug
Title:
Little Monsters
Category:
Package Design / Campaign
Award:
2006 Design Silver Pencil
Points:
15.0
Client:
National Thoroughbred Racing Association
Title:
Grandma/Video/Backyard BBQ
Category:
Consumer Radio / Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
