The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The Man Your Man Could Smell Like
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Be Stupid (Image)
Agency: Anomaly / New York Client: Diesel Category: Out Of Home/Outdoor / Campaign
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Branded Content / Campaign
Points: 25.0
Be Stupid Manifesto
Agency: Anomaly / New York Client: Diesel Category: Collateral / Posters, P.O.P. and In-Store - Single
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Innovation in Advertising / Campaign
Points: 25.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Experiential Advertising / Single
Points: 25.0
Standard #2
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 25.0
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Points: 15.0
Model, Gym, Bird
Agency: La Comunidad / Miami Client: MTV Category: Consumer Television / Over :30 - Campaign
Points: 15.0
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Out Of Home/Outdoor / Single
Points: 15.0
Did You Know?
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 15.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Commercials of var. length - Campaign
Points: 15.0
Date
Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
Points: 15.0
Yes, Virginia
Agency: JWT New York / New York Client: Macy's Category: Branded Content / Single
Points: 15.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Innovation in Advertising / Single
Points: 15.0
Assurance
Agency: Goodby, Silverstein and Partners / San Francisco Client: Hyundai Category: Innovation in Advertising / Campaign
Points: 15.0
Do You Have What it Takes?
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
The Google Job Experiment
Agency: Alec Brownstein / New York Client: Self Promotion Category: Collateral / Self-promotion (Agencies or individuals )
Points: 15.0
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service / Television - Campaign
Points: 15.0
Cinco
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Radio / Single
Points: 15.0
Monday Night Football
Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Date
Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Points: 10.0
Fitting Dance
Agency: johannes leonardo / ny Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 10.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Points: 10.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Points: 10.0
Soccer King
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Puppies
Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Points: 10.0
Cont'd onto Kindle
Agency: Doner / Southfield Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hopscotch
Agency: LKM / charlotte Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Points: 5.0
Blind Spot
Agency: RP& / Santa Monica Client: Acura Category: Magazine / Full Page or Spread - Single
Points: 5.0
I Love The World Reprise
Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
L.I.F.T.
Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Grandma
Agency: Energy BBDO / Chicago Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Points: 5.0
Locker Room
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Unicorn
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Jai Alai
Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Unreal Print Campaign
Agency: BBDO / New York Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Treasure Chest
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Difference Campaign
Agency: Cramer Krasselt / Milwaukee Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Luck
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Business as Usual
Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Points: 5.0
Joke
Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
Points: 5.0
Game
Agency: BBDO / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Points: 5.0
Clown
Agency: Publicis & Hal Riney / San Francisco Client: Walmart Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
Old Spice
Title:
The Man Your Man Could Smell Like
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid (Image)
Category:
Out Of Home/Outdoor / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Branded Content / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Replay
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Experiential Advertising / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Heineken/Dos Equis
Title:
Standard #2
Category:
Consumer Radio / Single
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
HBO
Title:
Cube Film Installation
Category:
Out Of Home/Outdoor / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Branded Content / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Hyundai
Title:
Assurance
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Do You Have What it Takes?
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Self Promotion
Title:
The Google Job Experiment
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Heineken/Dos Equis
Title:
Cinco
Category:
Consumer Radio / Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Daffy's Inc.
Title:
Fitting Dance
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
National Thoroughbred Racing Association
Title:
Puppies
Category:
Consumer Radio / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Acura
Title:
Blind Spot
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Discovery Channel
Title:
I Love The World Reprise
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LG Mobile
Title:
Unicorn
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Heineken/Dos Equis
Title:
Jai Alai
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Armstrong/Laminate Flooring
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Heineken/Dos Equis
Title:
Treasure Chest
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Spice Islands
Title:
Difference Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Intel
Title:
Joke
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Walmart
Title:
Clown
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
