The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 50.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Websites & Microsites / Public Service/ Non-Profit
Points: 25.0
Boone Oakley Website
Agency: Boone Oakley / Charlotte Client: Boone Oakley Category: Websites & Microsites / Self-Promotion
Points: 25.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Websites & Microsites / Services
Points: 25.0
Real Racing GTI
Agency: AKQA / Washington Client: Volkswagen Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Online Films And Video / Event or Live Webcast - Single
Points: 25.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Online Films And Video / Long Form - Single
Points: 25.0
It's About You Films
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Online Films And Video / Long Form - Series/Episodes
Points: 25.0
Nike Livestrong Integrated Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Gatorade Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Interface Design
Points: 15.0
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Index
Agency: Droga5 / New York Client: Puma Category: Mobile Applications/Sites / Consumer Goods
Points: 15.0
NIKEiD iPhone Application
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / E-Commerce
Points: 15.0
Priceless Picks
Agency: McCann Erickson / New York City Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Interactive Advertising / Augmented Reality
Points: 15.0
NOW Widget Banner III
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Single
Points: 15.0
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Interactive Advertising / Environmental / Experiential - Campaign
Points: 15.0
Chalkbot
Agency: Wieden+Kennedy / Portland Client: Nike Livestrong Foundation Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
Axe "Cleans Your Balls"
Agency: BBH / New York Client: Unilever Category: Online Films And Video / Short Form - Single
Points: 15.0
LEGO CL!CK - A Short Film
Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Films And Video / Long Form - Single
Points: 15.0
www.hboimagine.com
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Points: 15.0
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Summit on the Summit Campaign
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Websites & Microsites / Corporate Website
Points: 15.0
Mustang Customizer
Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Points: 10.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Points: 10.0
Pro Combat Gear Up Tool
Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Points: 10.0
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
Hands Symphony
Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design
Points: 10.0
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Points: 10.0
LEGO Photo
Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Points: 10.0
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 10.0
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Points: 10.0
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Points: 10.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 10.0
Drop Everything for Love
Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Apple.com Website
Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
Points: 5.0
www.bugaboo.com
Agency: 72andSunny / Los Angeles Client: Bugaboo Category: Websites & Microsites / E-Commerce
Points: 5.0
Nascar Widget Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Craft / Interface Design
Points: 5.0
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Websites & Microsites / E-Commerce
Points: 5.0
Squawq
Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Points: 5.0
MoMA.org
Agency: The Museum of Modern Art / New York Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Pro Combat Gear Up Tool
Agency: R/GA / New York Client: Nike Category: Craft / Interface Design
Points: 5.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Best of Show Pencil
Points:
50.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Mobile Applications/Sites / Branded Games
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Nike Livestrong Foundation
Title:
Nike Livestrong Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Gatorade Replay
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Interface Design
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Puma
Title:
Index
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
NIKEiD iPhone Application
Category:
Mobile Applications/Sites / E-Commerce
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Sprint
Title:
NOW Widget Banner III
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Nike Livestrong Foundation
Title:
Chalkbot
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Axe "Cleans Your Balls"
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
LEGO Systems
Title:
LEGO CL!CK - A Short Film
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Toyota Sponsafier Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
HP
Title:
Summit on the Summit Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Sprint
Title:
Nascar Widget Site
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
