The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
DuPont: Helping Rebuild Greensburg
Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Unscripted series
Points: 25.0
Yes, Virginia
Agency: JWT NY / The Ebeling Group Client: Macy's Category: Television / Specials or one-time screening
Points: 25.0
bing-a-thon
Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 25.0
Guitar Hero
Agency: Creative Artists Agency / Los Angeles Client: Activision Category: Music / Integration of a brand in a music environment
Points: 25.0
Cube Film Installation
Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 25.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Specials or one-time screening
Points: 15.0
Lionelville
Agency: Creative Artists Agency / Los Angeles Client: Lionel Category: Film / Theatrical and DVD releases
Points: 15.0
Dr. Bing
Agency: Creative Artists Agency / Los Angeles Client: Microsoft Category: Film / Documentaries
Points: 15.0
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Points: 15.0
Monday Night Football "Interactive Storefronts"
Agency: Wieden+Kennedy New York / Brooklyn Client: ESPN Monday Night Football Category: Gaming & Branded Applications / Offline gaming
Points: 15.0
HBO Imagine Integrated Campaign
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles Client: Adobe Category: Music / Integration of a brand in a music environment
Points: 15.0
HBO Audio Mural Installations
Agency: BBDO / New York Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Nivea Hugger or Kisser
Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Points: 10.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
Points: 10.0
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Points: 10.0
Gatorade NBA 2K9
Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Haus of Hotties
Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Points: 10.0
uArt
Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Real Racing GTI
Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Gymkhana Two
Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Points: 10.0
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
Points: 10.0
ELLE-The City
Agency: Creative Artists Agency / Los Angeles Client: ELLE Category: Television / Unscripted series
Points: 5.0
Cranberry Christmas
Agency: Arnold Worldwide / Boston Client: Ocean Spray Category: Television / Specials or one-time screening
Points: 5.0
How Sweet The Sound
Agency: @radical.media / New York Client: Verizon Category: Television / Specials or one-time screening
Points: 5.0
The Informant - Crossed version
Agency: Kellehouse, Inc. / Topanga Client: Warner Bros. Category: Film / Theatrical and DVD releases
Points: 5.0
The Wilde Ones
Agency: School of Visual Arts / New York Client: SVA Category: Film / Documentaries
Points: 5.0
33 Keys
Agency: Doner / Naperville Client: Mazda Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Pizza Hut iPhone App
Agency: IMC2 / dallas Client: Pizza Hut Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Showtime Nurse Jackie on Kindle
Agency: OMD / New York Client: Showtime Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Expedition Africa- The game
Agency: Pod Digital Design / Lexington Client: History Channel Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Doritos: Concert in a Bag
Agency: Goodby, Silverstein & Partners / San Francisco Client: Frito-Lay Doritos Category: Gaming & Branded Applications / Branded applications
Points: 5.0
New Kid
Agency: Saatchi & Saatchi NY / New York Client: Luvs Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Leroy Smith Campaign
Agency: Wieden+Kennedy New York / Brooklyn Client: Jordan Brand Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
FLY 53 House of 53
Agency: The Wade Brothers / Kansas City Client: Fly 53 Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Be Good
Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Lance Mackey
Agency: Radical Media / New York Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Puma Index
Agency: Droga5 / New York Client: Puma Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Milkquarious
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
3 Doors Down
Agency: The Martin Agency / Richmond Client: GEICO Category: Music / Integration of a brand in a music environment
Points: 5.0
The Life
Agency: human / New York Client: Microsoft Xbox 360 Halo 3 ODST Category: Music / Integration of a brand in a music environment
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York Client: Starbucks & (RED)™ Category: Music / Integration of a brand in a music environment
Points: 5.0
Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York Client: Crystal Light Category: Music / Integration of a brand in a music environment
Points: 5.0
Baby Strollers
Agency: BBDO / New York Client: Autism Speaks Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
VAIO Mannequins
Agency: 180LA / Santa Monica Client: Sony Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Client:
DuPont
Title:
DuPont: Helping Rebuild Greensburg
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Macy's
Title:
Yes, Virginia
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
bing-a-thon
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Activision
Title:
Guitar Hero
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Cube Film Installation
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Dr. Bing
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
ESPN Monday Night Football
Title:
Monday Night Football "Interactive Storefronts"
Category:
Gaming & Branded Applications / Offline gaming
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Gatorade NBA 2K9
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NGK Spark Plugs
Title:
Haus of Hotties
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Ocean Spray
Title:
Cranberry Christmas
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Verizon
Title:
How Sweet The Sound
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Warner Bros.
Title:
The Informant - Crossed version
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
SVA
Title:
The Wilde Ones
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Mazda
Title:
33 Keys
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Showtime
Title:
Showtime Nurse Jackie on Kindle
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
History Channel
Title:
Expedition Africa- The game
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Frito-Lay Doritos
Title:
Doritos: Concert in a Bag
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Luvs
Title:
New Kid
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Leroy Smith Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Fly 53
Title:
FLY 53 House of 53
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
Be Good
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Lance Mackey
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Index
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
California Milk Processor Board
Title:
Milkquarious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
3 Doors Down
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony
Title:
VAIO Mannequins
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
