The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Mustang Customizer
Agency: Team Detroit / Dearborn Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Points: 10.0
Plug into the Smart Grid
Agency: Goodby, Silverstein & Partners / San Francisco Client: GE Category: Craft / Interface Design
Points: 10.0
Pro Combat Gear Up Tool
Agency: R/GA / New York Client: Nike Category: Websites & Microsites / E-Commerce
Points: 10.0
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Points: 10.0
Monday Night Football
Agency: Wieden+Kennedy, New York / New York Client: ESPN Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Hands Symphony
Agency: Gotham / New York Client: Ad Council / American Heart Association Category: Craft / Sound Design
Points: 10.0
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Points: 10.0
Date
Agency: Mullen / Wenham Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Points: 10.0
LEGO Photo
Agency: Pereira & O'Dell / San Francisco Client: LEGO Category: Mobile Applications/Sites / Consumer Goods
Points: 10.0
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 10.0
Fitting Dance
Agency: johannes leonardo / ny Client: Daffy's Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 10.0
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Points: 10.0
Zack Johnson
Agency: Leo Burnett / Chicago Client: P&G Tampax Category: Non-Broadcast / Single
Points: 10.0
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
Nivea Hugger or Kisser
Agency: OMD / New York Client: Nivea Category: Television / Unscripted series
Points: 10.0
Be Stupid Manifesto
Agency: Anomaly / New York Client: Diesel Category: Direct Mail / Single
Points: 10.0
Y'all vs Us
Agency: Young & Rubicam / New York Client: Cellular South Category: Television / Unscripted series
Points: 10.0
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Points: 10.0
Replay
Agency: TBWAChiatDay / Los Angeles Client: Gatorade Category: Innovation in Advertising / Campaign
Points: 10.0
Gatorade NBA 2K9
Agency: OMD / New York Client: Gatorade Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Haus of Hotties
Agency: Engauge / Columbus Client: NGK Spark Plugs Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Tweet my RFE to CP+B
Agency: Christopher Kahle / Boulder Client: Christopher Kahle Category: Interactive Advertising / Self-Promotion - Single
Points: 10.0
uArt
Agency: BBDO / New York Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Soccer King
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Give it a Ponder
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Real Racing GTI
Agency: AKQA / Washington Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Points: 10.0
Gymkhana Two
Agency: DC Shoes / Vista Client: DC Shoes Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Brand Building Print
Agency: Bristol White / Las Vegas Client: Quantum Group Category: Branding / Booklet/Brochure
Points: 10.0
The Affair
Agency: BBDO / New York Client: HBO Category: Online Films And Video / Long Form - Single
Points: 10.0
White Gold i-tunes
Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Music / Integration of a brand in a music environment
Points: 10.0
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami Client: State Farm Category: Music / Integration of a brand in a music environment
Points: 10.0
Drop Everything for Love
Agency: JWT New York / New York Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Points: 10.0
Wine to Water
Agency: BradfordLawton, LLC / San Antonio Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
Points: 10.0
Puppies
Agency: Devito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Points: 10.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco Client: LEGO Systems Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
GE
Title:
Plug into the Smart Grid
Category:
Craft / Interface Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council / American Heart Association
Title:
Hands Symphony
Category:
Craft / Sound Design
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
LEGO Photo
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Daffy's Inc.
Title:
Fitting Dance
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Branded Content / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Direct Mail / Single
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Gatorade NBA 2K9
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NGK Spark Plugs
Title:
Haus of Hotties
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Christopher Kahle
Title:
Tweet my RFE to CP+B
Category:
Interactive Advertising / Self-Promotion - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Soccer King
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
LG Mobile
Title:
Give it a Ponder
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Quantum Group
Title:
Brand Building Print
Category:
Branding / Booklet/Brochure
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Wine to Water
Title:
Wine to Water
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
National Thoroughbred Racing Association
Title:
Puppies
Category:
Consumer Radio / Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0