The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Cont'd onto Kindle
Agency: Doner / Southfield Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Points: 5.0
Starbucks VIA Packaging
Agency: Hornall Anderson / Newcastle Client: Starbucks Coffee Category: Package Design / Campaign
Points: 5.0
Hopscotch
Agency: LKM / charlotte Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Points: 5.0
Blind Spot
Agency: RP& / Santa Monica Client: Acura Category: Magazine / Full Page or Spread - Single
Points: 5.0
Wordplay
Agency: TBWAChiatDay / Los Angeles Client: Pepsi Category: Package Design / Campaign
Points: 5.0
Apple.com Website
Agency: Apple / Cupertino Client: Apple Category: Craft / Interface Design
Points: 5.0
Steven Smith Teamaker Retail Box
Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Package Design / Campaign
Points: 5.0
I Love The World Reprise
Agency: 72andSunny / Los Angeles Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Steven Smith Teamaker String-Tie Box
Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Package Design / Campaign
Points: 5.0
www.bugaboo.com
Agency: 72andSunny / Los Angeles Client: Bugaboo Category: Websites & Microsites / E-Commerce
Points: 5.0
Nascar Widget Site
Agency: Goodby, Silverstein & Partners / San Francisco Client: Sprint Category: Craft / Interface Design
Points: 5.0
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI USA Category: Websites & Microsites / E-Commerce
Points: 5.0
Squawq
Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Craft / Interface Design
Points: 5.0
Marshmallow
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Balloon
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
MoMA.org
Agency: The Museum of Modern Art / New York Client: The Museum of Modern Art Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Pro Combat Gear Up Tool
Agency: R/GA / New York Client: Nike Category: Craft / Interface Design
Points: 5.0
L.I.F.T.
Agency: Droga5 / New York Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
The Million Baby Crawl
Agency: Big Spaceship / Brooklyn Client: Seventh Generation Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Track My T
Agency: AgencyNet / Ft. Lauderdale Client: Anvil Knitwear, Inc. Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
All-Clear Poster
Agency: DDB / New York Client: DDB Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Grandma
Agency: Energy BBDO / Chicago Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Points: 5.0
SAT Site
Agency: College Board / New York Client: College Board Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Lesson in Style
Agency: Katy Aquino / Santa Monica Client: adidas Category: Craft / Animation / Motion Graphics
Points: 5.0
Locker Room
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Battle of the Lady Killers
Agency: Partners + Napier / Rochester Client: ROC City Roller Derby Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Unicorn
Agency: Young & Rubicam New York / New York Client: LG Mobile Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
That's Not Cool
Agency: R/GA / New York Client: Ad Council Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Jai Alai
Agency: Euro RSCG / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
We Choose The Moon
Agency: The Martin Agency / Richmond Client: John F. Kennedy Presidential Library & Museum Category: Craft / Animation / Motion Graphics
Points: 5.0
Unreal Print Campaign
Agency: BBDO / New York Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Treasure Chest
Agency: Euro RSCG New York / New York Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Grease Poster
Agency: Arnold / Arlington Client: Gay Men's Chorus of Washington DC Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
Imagine TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Over :30 - Campaign
Points: 5.0
iPod nano Poster
Agency: Apple / Cupertino Client: Apple Category: Collateral Design / Posters, P.O.P and in-Store - Single
Points: 5.0
ESPN Monday Night Football Interactive Installation
Agency: Brand New School / Santa Monica Client: ESPN Category: Craft / Animation / Motion Graphics
Points: 5.0
Squawq
Agency: Colle + McVoy / Minneapolis Client: Colle + McVoy Category: Websites & Microsites / Self-Promotion
Points: 5.0
MyPerpetualLove.com
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Websites & Microsites / Self-Promotion
Points: 5.0
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Difference Campaign
Agency: Cramer Krasselt / Milwaukee Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
The Vile Plutocrat
Agency: 16toads Design / Smyrna Client: 16toads Design Category: Websites & Microsites / Services
Points: 5.0
Luck
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Smart Car Poster Campaign
Agency: BBDO / New York Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Points: 5.0
Jack and Suzy Welch Show
Agency: JWT New York / New York Client: Microsoft Category: Websites & Microsites / Services
Points: 5.0
Business as Usual
Agency: Cramer Krasselt / Chicago Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Points: 5.0
Aflac.com
Agency: Firstborn / NY Client: Aflac Category: Websites & Microsites / Services
Points: 5.0
Joke
Agency: Venables Bell & Partners / San Francisco Client: Intel Category: Consumer Television / :30/:25 - Single
Points: 5.0
Game
Agency: BBDO / New York Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Starbucks Coffee
Title:
Starbucks VIA Packaging
Category:
Package Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Acura
Title:
Blind Spot
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Pepsi
Title:
Wordplay
Category:
Package Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Apple
Title:
Apple.com Website
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Retail Box
Category:
Package Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Discovery Channel
Title:
I Love The World Reprise
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker String-Tie Box
Category:
Package Design / Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Sprint
Title:
Nascar Widget Site
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Colle + McVoy
Title:
Squawq
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Marshmallow
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Pro Combat Gear Up Tool
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
HBO
Category:
Craft / Interface Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Seventh Generation
Title:
The Million Baby Crawl
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
DDB
Title:
All-Clear Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
College Board
Title:
SAT Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
Lesson in Style
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
LG Mobile
Title:
Locker Room
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
ROC City Roller Derby
Title:
Battle of the Lady Killers
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
LG Mobile
Title:
Unicorn
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Ad Council
Title:
That's Not Cool
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Heineken/Dos Equis
Title:
Jai Alai
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
John F. Kennedy Presidential Library & Museum
Title:
We Choose The Moon
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Armstrong/Laminate Flooring
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Heineken/Dos Equis
Title:
Treasure Chest
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Gay Men's Chorus of Washington DC
Title:
Grease Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Apple
Title:
iPod nano Poster
Category:
Collateral Design / Posters, P.O.P and in-Store - Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
ESPN
Title:
ESPN Monday Night Football Interactive Installation
Category:
Craft / Animation / Motion Graphics
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Colle + McVoy
Title:
Squawq
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
MyPerpetualLove.com
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Spice Islands
Title:
Difference Campaign
Category:
Magazine / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
16toads Design
Title:
The Vile Plutocrat
Category:
Websites & Microsites / Services
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
AKQA
Title:
Resotweetion
Category:
Craft / Sound Design
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
Luck
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Award:
2010 Design Merit Award
Points:
5.0
Client:
Microsoft
Title:
Jack and Suzy Welch Show
Category:
Websites & Microsites / Services
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
AirTran Airways
Title:
Business as Usual
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Aflac
Title:
Aflac.com
Category:
Websites & Microsites / Services
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Intel
Title:
Joke
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers
Title:
Game
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
