The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Little Marina
Agency: Mother / New York Client: Target Category: Experiential Advertising / Installations
Points: 50.0
UNHATE
Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
Points: 25.0
Hotel Bar
Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Points: 25.0
Eastbound and Down Radio Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Radio / Campaign
Points: 25.0
Pathological Liar
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York Client: Warrior Poets Category: Branded Content / Cinema
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Non-Broadcast / Online
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Integrated Branding / Consumer Campaign
Points: 25.0
Little Marina
Agency: Mother / New York Client: Target Category: Experiential Advertising / Installations
Points: 25.0
Drive the Dream
Agency: David&Goliath / El Segundo Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Branded Content / Online
Points: 25.0
Whopper Lust
Agency: CP+B / Boulder Client: Burger King Category: Branded Content / Games
Points: 25.0
UNHATE
Agency: Fabrica, 72andSunny NL Client: United Colors of Benetton Category: Integrated Branding / Public Service Campaign
Points: 25.0
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder Client: American Express Category: Brand Transformation / Single
Points: 25.0
Windmade
Agency: Droga5 / New York Client: Vestas Category: Innovation in Advertising / Single or Campaign
Points: 20.0
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Conveyor Belt #2
Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Rivalry Part I
Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 15.0
The True Origins of Pizza
Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Points: 15.0
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Points: 15.0
The Bear
Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Points: 15.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Points: 15.0
Pub Paintings
Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
The Steve Jobs Moment of Silence
Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Points: 10.0
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
Points: 10.0
Legacy
Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Points: 10.0
Alec's Kidney
Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Points: 10.0
Younger Skin
Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Points: 10.0
Starburst - Dog
Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Points: 10.0
Cable Effects
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
UNICEF: Good Shirts
Agency: BBH / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Points: 10.0
Run With Ryan
Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 10.0
Love the Game
Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Points: 10.0
Second Look Detroit
Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
Points: 10.0
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Points: 10.0
Oceans of Treasures
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Points: 10.0
True Stories Print Campaign
Agency: BBDO / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Always Thirsty
Agency: Publicis / New York Client: P&G / Bounty Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Best of Show Pencil
Points:
50.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Eastbound and Down
Title:
Hotel Bar
Category:
Consumer Radio / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Branded Content / Cinema
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Integrated Branding / Public Service Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Vestas
Title:
Windmade
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Green Pencil
Points:
20.0
Client:
Craftsman
Title:
Ark
Category:
Consumer Radio / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Jameson
Title:
Pub Paintings
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
H&R Block
Title:
Second Look Detroit
Category:
Branded Content / Online
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
True Stories Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
P&G / Bounty
Title:
Always Thirsty
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
