The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 50.0
Sonic Launch
Agency: Goodby, Silverstein and Partners / San Francisco Client: Chevrolet Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 25.0
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York Client: Google Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Interactive Advertising / Public Service/Non-Profit
Points: 25.0
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Michael
Agency: Deutsch / Los Angeles Client: Sony Computer Entertainment America Category: Online Films & Video / Short Form - Single
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Films & Video / Long Form - Single
Points: 25.0
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica Client: Little Monster Category: Interactive Advertising / Self-Promotion
Points: 25.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Craft / Interface Design
Points: 25.0
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York Client: Google Category: Craft / Animation/Motion Graphics
Points: 25.0
Take This Lollipop
Agency: Tool / Santa Monica Client: Little Monster Category: Social Media / Best Use of Social Media
Points: 25.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Points: 15.0
Work Connects Us All
Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
Points: 15.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Points: 15.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Points: 15.0
The Black Mamba
Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
The Unstoppable Tour
Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
Underheard in New York
Agency: BBH / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Points: 15.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Points: 15.0
SPARQ
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
Points: 15.0
The Bark Side
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design
Points: 15.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
Points: 10.0
LRA Crisis Tracker
Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit
Points: 10.0
SCREW*D
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Websites / Social Networks/Community
Points: 10.0
Hot Wheels For Real
Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Points: 10.0
Search Stories
Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Points: 10.0
HBO GO Mobile Apps
Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Points: 10.0
A Google A Day
Agency: Google Creative Lab / New York Client: Google Category: Websites / Branded Games
Points: 5.0
Nike Free Arena
Agency: R/GA / New York Client: Nike Category: Websites / Consumer Goods
Points: 5.0
Swap Meet
Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Consumer Goods
Points: 5.0
Shaun White
Agency: The Martin Agency / Richmond Client: BFG Category: Websites / Corporate Website
Points: 5.0
DentsuNetwork.com
Agency: Firstborn / NY Client: Dentsu Category: Websites / Corporate Website
Points: 5.0
U.S. Air Force — Life in the Air Force
Agency: GSD&M / Austin Client: U.S. Air Force Category: Websites / Corporate Website
Points: 5.0
BluDot.com
Agency: mono / Minneapolis Client: Blu Dot Category: Websites / Corporate Website
Points: 5.0
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Points: 5.0
Future of Car Sharing
Agency: Hyperakt / Brooklyn Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Points: 5.0
Digital Death
Agency: TBWA\Chiat\Day / New York Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
Points: 5.0
Take This Lollipop
Agency: Tool / Santa Monica Client: Little Monster Category: Websites / Self-Promotion
Points: 5.0
What Do You Love?
Agency: Big Spaceship / Brooklyn Client: Google Category: Websites / Services
Points: 5.0
The Expressive Web
Agency: Big Spaceship / Brooklyn Client: Adobe Category: Websites / Services
Points: 5.0
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston Client: Major League Baseball Category: Websites / Services
Points: 5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Best of Show Pencil
Points:
50.0
Client:
Chevrolet
Title:
Sonic Launch
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Sony Computer Entertainment America
Title:
Michael
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Craft / Interface Design
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Craftsman
Title:
SCREW*D
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Google
Title:
Search Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BFG
Title:
Shaun White
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Dentsu
Title:
DentsuNetwork.com
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
U.S. Air Force
Title:
U.S. Air Force — Life in the Air Force
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Blu Dot
Title:
BluDot.com
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Collaborative Fund
Title:
Future of Car Sharing
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Keep A Child Alive
Title:
Digital Death
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Websites / Self-Promotion
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
What Do You Love?
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Adobe
Title:
The Expressive Web
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Always Epic - Brian Wilson
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
