The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 50.0
Curb Your Enthusiasm
Agency: Brand Arc / Los Angeles Client: Toyota Category: Television / Scripted series
Points: 25.0
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Nissan Category: Television / Reality/Unscripted Series
Points: 25.0
Five
Agency: JWT New York / New York Client: Lifetime Category: Television / Specials or one-time screenings
Points: 25.0
POM Wonderful Presents: The Greatest Movie Ever Sold
Agency: Warrior Poets / New York Client: Warrior Poets Category: Cinema / Documentaries
Points: 25.0
Snowball Effect
Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Gaming / Branded mobile games
Points: 25.0
One Copy Song
Agency: R/GA / New York Client: Adam Tensta Category: Branded Applications / Branded applications
Points: 25.0
Dig Deeper
Agency: BBDO / New York Client: HBO Category: Online Branded Entertainment / Short-form
Points: 25.0
Your Second Shot
Agency: Dentsu America / Harrison Client: Canon PowerShot Category: Online Branded Entertainment / Short-form
Points: 25.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment / Long-form
Points: 25.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco Client: Intel + TOSHIBA Category: Online Branded Entertainment / Long-form
Points: 25.0
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 25.0
THINK: An Exploration Into Making the World Work Better
Agency: Mirada / Los Angeles Client: IBM Category: Events and Installations
Points: 25.0
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice Client: Mattel Inc. Category: Innovation in Branded Content
Points: 25.0
Anarchy:The Graphic Novel
Agency: Razorfish / New York Client: Axe Category: Innovation in Branded Content
Points: 25.0
Brotherhood Promo
Agency: Triple Double / NY Client: NBC Category: Promos / Television Promo
Points: 25.0
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
Points: 15.0
Chiller Fall Image Spot
Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID
Points: 15.0
SoBe Try Everything Challenge
Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
Points: 15.0
SPARQ
Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications
Points: 15.0
You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Points: 15.0
SCREW*D
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form
Points: 15.0
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Points: 15.0
Horizons
Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
Points: 10.0
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
Points: 10.0
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
Points: 10.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming
Points: 10.0
Dance*Cam
Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
Points: 10.0
You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Branded Applications / Branded applications
Points: 10.0
Shipwreck Alley
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Points: 10.0
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Points: 10.0
Obragado, Brasil
Agency: Pereira & O'Dell / San Francisco Client: Jawbone Category: Music
Points: 10.0
The Explosive Game
Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
Points: 10.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations
Points: 10.0
The Human Doing
Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Points: 10.0
The Unstoppable Tour
Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Points: 10.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
Points: 10.0
Every Instinct
Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
Points: 10.0
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
Points: 10.0
Cars 2
Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Points: 10.0
Awakening
Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
Points: 10.0
Macy's Million Dollar Makeover
Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series
Points: 5.0
Earth 2050: The Future of Energy
Agency: MediaCom / New York Client: Shell Oil Company Category: Television / Specials or one-time screenings
Points: 5.0
"One Day"
Agency: Futuristic Films / Denver Client: Steelcase Category: Cinema / Documentaries
Points: 5.0
OUT+PACE
Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: GW Cardiology Category: Cinema / Documentaries
Points: 5.0
Arigato! We Will Always Remember You
Agency: Dentsu New York/TK Digital / Brooklyn Client: JCCI NY Category: Cinema / Documentaries
Points: 5.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Best of Show Pencil
Points:
50.0
Client:
Toyota
Title:
Curb Your Enthusiasm
Category:
Television / Scripted series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Warrior Poets
Title:
POM Wonderful Presents: The Greatest Movie Ever Sold
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Snowball Effect
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO
Title:
Dig Deeper
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
K-Swiss
Title:
MFCEO
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
IBM
Title:
THINK: An Exploration Into Making the World Work Better
Category:
Events and Installations
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
NBC
Title:
Brotherhood Promo
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jawbone
Title:
Obragado, Brasil
Category:
Music
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Abbott Laboratories
Title:
The Unstoppable Tour
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nat Geo WILD
Title:
Every Instinct
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MSN Entertainment
Title:
Cars 2
Category:
Promos / Trailer/Cinema Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft
Title:
Awakening
Category:
Promos / Gaming Promos
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Shell Oil Company
Title:
Earth 2050: The Future of Energy
Category:
Television / Specials or one-time screenings
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Steelcase
Title:
"One Day"
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
GW Cardiology
Title:
OUT+PACE
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
JCCI NY
Title:
Arigato! We Will Always Remember You
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
