The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
It's Not Crazy, It's Sports: Shake On It
Agency: Wieden+Kennedy New York / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Points: 15.0
Conveyor Belt #2
Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Rivalry Part I
Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 15.0
The True Origins of Pizza
Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Experiential Advertising / Events and Competitions
Points: 15.0
Jordan – The Explosive Game
Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Experiential Advertising / Events and Competitions
Points: 15.0
The Bear
Agency: BETC Euro RSCG / Los Angeles Client: Canal + Category: Branded Content / Online
Points: 15.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Points: 15.0
Blink
Agency: Landor Associates / San Francisco Client: ECOtality Category: Corporate Identity / Campaign
Points: 15.0
BMW Culture
Agency: Sagmeister Inc. / New York Client: BMW Category: Publication Design / Book Cover Design
Points: 15.0
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco Client: D&AD Category: Public Service / Collateral - Single
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods
Points: 15.0
Work Connects Us All
Agency: SS+K / New York Client: AFL-CIO Category: Websites / Corporate Website
Points: 15.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Websites / Public Service/Non-Profit
Points: 15.0
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco Client: Call + Response and the US State Department Category: Websites / Public Service/Non-Profit
Points: 15.0
The Black Mamba
Agency: R/GA / New York Client: Nike Category: Websites / Social Networks/Community
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York Client: AT&T Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
The Unstoppable Tour
Agency: McKinney / durham Client: EAS Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 15.0
Underheard in New York
Agency: BBH / New York Client: New York City Rescue Mission Category: Interactive Advertising / Public Service/Non-Profit
Points: 15.0
Bungee Stunt
Agency: MTh (Motion Theory) / Los Angeles Client: Chevrolet Category: Online Films & Video / Event or Live Webcast - Single
Points: 15.0
The Web Is What You Make Of It
Agency: BBH / New York + Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Points: 15.0
The Inside Experience
Agency: Pereira & O'Dell / San Francisco Client: Intel + Toshiba Category: Online Films & Video / Long Form - Series/Episodes
Points: 15.0
SPARQ
Agency: R/GA / New York Client: Nike Category: Mobile Applications/Sites / Services
Points: 15.0
The Bark Side
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Craft / Sound Design
Points: 15.0
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood Client: Hyundai Motor America Category: Cinema / Documentaries
Points: 15.0
Chiller Fall Image Spot
Agency: Chiller / New York Client: Chiller Category: Motion Graphics / Network ID
Points: 15.0
SoBe Try Everything Challenge
Agency: OMD / New York Client: SoBe Category: Gaming / Branded mobile games
Points: 15.0
SPARQ
Agency: R/GA / New York Client: Nike Category: Branded Applications / Branded applications
Points: 15.0
You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Online Branded Entertainment / Short-form
Points: 15.0
SCREW*D
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Online Branded Entertainment / Long-form
Points: 15.0
Chipotle's Abandoned
Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Music
Points: 15.0
Book Burning Party
Agency: Leo Burnett Detroit / Troy Client: Troy Public Library Category: Events and Installations
Points: 15.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel
Points: 15.0
Client:
Craftsman
Title:
Ark
Category:
Consumer Radio / Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ESPN
Title:
It's Not Crazy, It's Sports: Shake On It
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Walmart
Title:
Conveyor Belt #2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
New Era
Title:
Rivalry Part I
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
JORDAN
Title:
Jordan – The Explosive Game
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Canal +
Title:
The Bear
Category:
Branded Content / Online
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Branded Content / Games
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
ECOtality
Title:
Blink
Category:
Corporate Identity / Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
BMW
Title:
BMW Culture
Category:
Publication Design / Book Cover Design
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Branded Games
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AFL-CIO
Title:
Work Connects Us All
Category:
Websites / Corporate Website
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Black Mamba
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
EAS
Title:
The Unstoppable Tour
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Chevrolet
Title:
Bungee Stunt
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Google
Title:
The Web Is What You Make Of It
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Intel + Toshiba
Title:
The Inside Experience
Category:
Online Films & Video / Long Form - Series/Episodes
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0