The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Pub Paintings
Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
The Steve Jobs Moment of Silence
Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Points: 10.0
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
Points: 10.0
Legacy
Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Points: 10.0
Alec's Kidney
Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Points: 10.0
Younger Skin
Agency: The Martin Agency / Richmond Client: Walmart Category: Consumer Television / :30/:25 - Single
Points: 10.0
Starburst - Dog
Agency: TBWAChiatDay, New York / New York Client: Wrigley Category: Consumer Television / :30/:25 - Single
Points: 10.0
Cable Effects
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
This Is SportsCenter: Photo Album
Agency: Wieden + Kennedy / New York Client: ESPN This Is Sports Center Category: Consumer Television / :20 and Under - Single
Points: 10.0
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 10.0
UNICEF: Good Shirts
Agency: BBH / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Points: 10.0
Run With Ryan
Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 10.0
Love the Game
Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Points: 10.0
Second Look Detroit
Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
Points: 10.0
OK GO
Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Points: 10.0
Oceans of Treasures
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Branded Content / Games
Points: 10.0
Bardot
Agency: Landor Associates / San Francisco Client: Advanced Ice Cream Technologies Category: Branding / Logo Design
Points: 10.0
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland Client: TedX Category: Corporate Identity / Campaign
Points: 10.0
What will they be when they grow up?
Agency: Little Jacket / Cleveland Client: Open Doors Academy Category: Public Service / Collateral - Single
Points: 10.0
UNICEF: Good Shirts
Agency: BBH / New York Client: UNICEF Category: Public Service / Collateral - Campaign
Points: 10.0
THINK Exhibit Posters
Agency: Ogilvy New York / New York Client: IBM Category: Outdoor Design / Transit - Campaign
Points: 10.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit
Points: 10.0
LRA Crisis Tracker
Agency: Digitaria / San Diego Client: Invisible Children Category: Websites / Public Service/Non-Profit
Points: 10.0
SCREW*D
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Websites / Social Networks/Community
Points: 10.0
Hot Wheels For Real
Agency: Mistress / Venice Client: Mattel Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 10.0
Camry It's Reinvented
Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA Category: Online Films & Video / Short Form - Single
Points: 10.0
Search Stories
Agency: Google Creative Lab / New York Client: Google Category: Online Films & Video / Short Form - Series/Episodes
Points: 10.0
HBO GO Mobile Apps
Agency: HUGE / Brooklyn Client: HBO Category: Mobile Applications/Sites / Services
Points: 10.0
Horizons
Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series
Points: 10.0
Survivor : Cara Scharf
Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries
Points: 10.0
TBS Rebrand Sizzle
Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID
Points: 10.0
SPENT
Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming
Points: 10.0
Dance*Cam
Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications
Points: 10.0
You've Got a Case
Agency: BBDO / New York Client: AT&T Category: Branded Applications / Branded applications
Points: 10.0
Shipwreck Alley
Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form
Points: 10.0
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form
Points: 10.0
Obragado, Brasil
Agency: Pereira & O'Dell / San Francisco Client: Jawbone Category: Music
Points: 10.0
The Explosive Game
Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations
Points: 10.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations
Points: 10.0
The Human Doing
Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content
Points: 10.0
The Unstoppable Tour
Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel
Points: 10.0
Small Business Gets An Official Day
Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel
Points: 10.0
Every Instinct
Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo
Points: 10.0
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo
Points: 10.0
Cars 2
Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo
Points: 10.0
Awakening
Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos
Points: 10.0
Client:
Jameson
Title:
Pub Paintings
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
New Era
Title:
Alec's Kidney
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Walmart
Title:
Younger Skin
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Wrigley
Title:
Starburst - Dog
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN This Is Sports Center
Title:
This Is SportsCenter: Photo Album
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Watch Something You Haven't Seen TV Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
ASICS
Title:
Run With Ryan
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
JORDAN
Title:
Love the Game
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
H&R Block
Title:
Second Look Detroit
Category:
Branded Content / Online
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Chevrolet
Title:
OK GO
Category:
Branded Content / Music Videos
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Advanced Ice Cream Technologies
Title:
Bardot
Category:
Branding / Logo Design
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
TedX
Title:
TedX Portland
Category:
Corporate Identity / Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Public Service / Collateral - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
IBM
Title:
THINK Exhibit Posters
Category:
Outdoor Design / Transit - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Invisible Children
Title:
LRA Crisis Tracker
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Craftsman
Title:
SCREW*D
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Camry It's Reinvented
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Google
Title:
Search Stories
Category:
Online Films & Video / Short Form - Series/Episodes
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
HBO
Title:
HBO GO Mobile Apps
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
DuPont
Title:
Horizons
Category:
Television / Reality/Unscripted Series
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The GW Breast Care Center
Title:
Survivor : Cara Scharf
Category:
Cinema / Documentaries
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
TBS
Title:
TBS Rebrand Sizzle
Category:
Motion Graphics / Network ID
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Microsoft Xbox
Title:
Dance*Cam
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Activision Publishing
Title:
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk
Category:
Online Branded Entertainment / Long-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jawbone
Title:
Obragado, Brasil
Category:
Music
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Jordan
Title:
The Explosive Game
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Events and Installations
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Abbott Laboratories
Title:
The Unstoppable Tour
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
American Express
Title:
Small Business Gets An Official Day
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nat Geo WILD
Title:
Every Instinct
Category:
Promos / Television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LOGO
Title:
RuPaul's Drag Race season 4 Launch Spot (Director's Cut)
Category:
Promos / Reality-television Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MSN Entertainment
Title:
Cars 2
Category:
Promos / Trailer/Cinema Promo
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0