The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
True Stories Print Campaign
Agency: BBDO / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
MFCEO
Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single
Points: 5.0
Always Thirsty
Agency: Publicis / New York Client: P&G / Bounty Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Say It to Get It: Google Voice Serach for Mobile
Agency: BBH London / New York Client: Google Category: Out Of Home / Billboards - Campaign
Points: 5.0
Keep Fighting The Good Fight
Agency: DDB New York / New York Client: Art Director's Club Category: Collateral / Posters - Campaign
Points: 5.0
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
We Lie - Insert
Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: The Onion Category: Collateral / Promotional Items
Points: 5.0
3 out of 4
Agency: McKee Wallwork Cleveland Advertising / Albuquerque Client: The Onion Category: Collateral / Promotional Items
Points: 5.0
Occupy George
Agency: Occupy George / Marlboro Client: Occupy George Category: Collateral / Promotional Items
Points: 5.0
Million Emotions
Agency: BBDO / New York Client: Procter & Gamble/Gillette Fusion ProGlide Category: Collateral / Promotional Items
Points: 5.0
Think Before Printing
Agency: Division of Labor - San Francisco / Sausalito Client: Division of Labor Category: Self-Promotion / Single or Campaign
Points: 5.0
Stare Bear
Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
Points: 5.0
Thumbprints
Agency: Leo Burnett Chicago / Chicago Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Saddest Show on Earth
Agency: Y&R Chicago / Chicago Client: PETA Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Points: 5.0
Hiding Places
Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Woodland Park Zoo Category: Public Service / Radio - Single
Points: 5.0
Dinosaurs Real Close
Agency: Wong, Doody, Crandall, Wiener / Seattle Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Points: 5.0
After the Parade
Agency: JWT New York / New York Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Points: 5.0
Reunion
Agency: Campbell Ewald Advertising / Warren Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
Points: 5.0
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland Client: Procter & Gamble Category: Public Service / Television - Single
Points: 5.0
Smutley
Agency: Goodby Silverstein & Partners / brooklyn Client: AIDES Category: Public Service / Television - Single
Points: 5.0
Obama
Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Points: 5.0
Merkel
Agency: LatinWorks / Austin Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Points: 5.0
Oath of Office
Agency: Publicis / New York Client: P&G / Scope Category: Consumer Radio / Single
Points: 5.0
Bridge
Agency: Y&R Chicago / Chicago Client: Craftsman Category: Consumer Radio / Single
Points: 5.0
Picture Day
Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Single
Points: 5.0
Tough Guy
Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Points: 5.0
Cock Fight
Agency: BBDO / New York Client: HBO/Eastbound and Down Category: Consumer Radio / Single
Points: 5.0
Leica Radio Campaign
Agency: Bravo Group / New York Client: Leica Category: Consumer Radio / Campaign
Points: 5.0
Jameson Radio
Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Consumer Radio / Campaign
Points: 5.0
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles Client: Google Chrome Category: Consumer Television / 60 Second - Single
Points: 5.0
Underdog
Agency: BBDO / New York Client: HBO Category: Consumer Television / 60 Second - Single
Points: 5.0
Blam! Blam!
Agency: Droga5 / Los Angeles Client: Puma Category: Consumer Television / 60 Second - Single
Points: 5.0
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles Client: Nissan Category: Consumer Television / 60 Second - Single
Points: 5.0
Social Pump Up
Agency: Droga5 / New York Client: Puma Category: Consumer Television / 60 Second - Single
Points: 5.0
The Bark Side
Agency: Deutsch / Los Angeles Client: Volkswagen Category: Consumer Television / 60 Second - Single
Points: 5.0
Blind Spot
Agency: Leo Burnett Chicago / Chicago Client: Allstate Category: Consumer Television / 60 Second - Single
Points: 5.0
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York Client: Heineken USA Category: Consumer Television / 60 Second - Single
Points: 5.0
Urn
Agency: JWT New York / New York Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Points: 5.0
One Hitter
Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Points: 5.0
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York Client: Google Category: Consumer Television / 60 Second - Single
Points: 5.0
Dirty Cops
Agency: Young & Rubicam / New York Client: Land Rover Category: Consumer Television / 60 Second - Single
Points: 5.0
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
Points: 5.0
My Dad's Car
Agency: Goodby, Silverstein & Partners / San Francisco Client: Chevrolet Category: Consumer Television / 60 Second - Single
Points: 5.0
Give and Get
Agency: Leo Burnett Chicago / Chicago Client: Hallmark Category: Consumer Television / 60 Second - Single
Points: 5.0
Breathe Happy
Agency: Grey / New York Client: Febreze Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Frozen Moments
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Points: 5.0
Stray Animal
Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
True Stories Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
P&G / Bounty
Title:
Always Thirsty
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Say It to Get It: Google Voice Serach for Mobile
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Jameson
Title:
Pub Paintings: Quill
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Onion
Title:
We Lie - Insert
Category:
Collateral / Promotional Items
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Onion
Title:
3 out of 4
Category:
Collateral / Promotional Items
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Occupy George
Title:
Occupy George
Category:
Collateral / Promotional Items
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
Million Emotions
Category:
Collateral / Promotional Items
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Division of Labor
Title:
Think Before Printing
Category:
Self-Promotion / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Stare Bear
Category:
Public Service / Newspaper or Magazine - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Thumbprints
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PETA
Title:
Saddest Show on Earth
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Homeless Veterans Project
Title:
MIA Veterans
Category:
Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Woodland Park Zoo
Title:
Hiding Places
Category:
Public Service / Radio - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Woodland Park Zoo
Title:
Dinosaurs Real Close
Category:
Public Service / Radio - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Services for the UnderServed
Title:
After the Parade
Category:
Public Service / Radio - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
The Ad Council and the National Fatherhood Initiative
Title:
Reunion
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
P&G Special Olympics - What I See
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AIDES
Title:
Smutley
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Cine Las Americas International Film Festival
Title:
Obama
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Cine Las Americas International Film Festival
Title:
Merkel
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
P&G / Scope
Title:
Oath of Office
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Craftsman
Title:
Bridge
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Leica
Title:
Picture Day
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Leica
Title:
Leica Radio Campaign
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Jameson
Title:
Jameson Radio
Category:
Consumer Radio / Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google Chrome
Title:
Dear Sophie
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Puma
Title:
Blam! Blam!
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nissan
Title:
Gas Powered Everything
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Puma
Title:
Social Pump Up
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
The Bark Side
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Allstate
Title:
Blind Spot
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Heineken USA
Title:
Handlebar Moustache
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Kraft Foods
Title:
Urn
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
New Era
Title:
One Hitter
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Dirty Cops
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Then and Now
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Chevrolet
Title:
My Dad's Car
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Hallmark
Title:
Give and Get
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
